36 Ready-to-Use Copywriting Templates to Overcome the Blank Page
Staring at the blank page? Quick tip: stop trying and go read something. What? Well, some copywriting templates might do the trick.
Marketing and Sales: How to Unite Strategies and Achieve Goals
Marketing and Sales departments must work together. But sometimes that can be hard. Why? And how to achieve full collaboration?
Mental Triggers for WhatsApp: 8 Ideas to Increase Your Sales
Everyone knows that everyone is on WhatsApp, but how can you make people buy through this channel? Well, this is where mental triggers for WhatsApp come into play. This strategy, widely used on websites, paid media campaigns, and social networks, can also and should be applied in your WhatsApp sales process. With that in mind,…
6 Steps to Develop Empathy in Sales and Win Customers
Empathy is what makes us human. And sales is all about a human talking to another. Be more empathetic and your sales will naturally grow.
25 Digital Marketing Tips to Sell More Today!
Check out the 26 best marketing tips to start your strategy today or to make sure everything is on track with the one you’ve already planned!
What is a Landing Page? 7 Examples and How to Create One in Practice
Yes, you probably know what a landing page is. If you don’t, you just don’t know the name. You’ve probably seen at least one today.
8 New Sales Channels for You to Test in 2025
Everybody needs new sales channels every now and then. This article brings a couple of suggestions. Nothing out of the ordinary – just some ideas.
15 Uncomfortable Truths About Lead Generation
Yes, sometimes we need to dig a lot deeper in really uncomfortable truths about lead generation. Otherwise, we don’t see the full picture.
How to Use Google Analytics to Generate More Conversions on Your Website
What’s the point of having a high number of visitors on your website if you’re not converting them into customers? Turning those users into leads, and leads into customers, is the goal that should guide your marketing efforts. The CRO methodology can rely on real, reliable data from Google Analytics to create effective strategies that…
Sales Pitch: 8 Tips to Create one Today
The time a salesperson has to show the value of their solution isn’t always long On the contrary, it is quite common to have just a few minutes to grab the consumer’s attention and move forward with the sales process. For this reason, the sales pitch is essential. It serves as your business card, your…
Digital Marketing Team: How to Structure It from Scratch
Right from the start, most companies, whether they are advertising agencies or not, are concerned with understanding how to create a digital marketing team. There are always doubts about the size of the team, the essential roles for the business, and which skills to invest in. With that in mind, Leadster has created a complete…
Pirate Funnel: The 5 Metrics Used by High-Growth Companies
Strategy, metrics, growth, and results: These are words—and actions!—that excite companies. But often, it can be difficult to know what truly makes a difference in the sea of options available. Today, we’ll discuss some key metrics adopted by high-growth companies that explain the results they achieve. We’re sure you’re already familiar with sales funnels, marketing…
30 Sales, Marketing, and CS KPIs That Leaders Want to See on Your Dashboard
KPIs guide companies to success in a very structured way. You should definitively use at least half of the ones we list here. Really.
13 Differences Between B2B and B2C Sales and How to Optimize Your Strategy
The Differences Between the B2B and B2C Markets Go Beyond Just the Business and Sales Models In two sectors with such different dynamics, it is also necessary to think about strategies that work for each of them. Do you want to understand these differences, optimize your sales strategy, and check out examples from each market?…
What is Conversational Commerce? How to Do It?
Conversational commerce already happens in several different ways. Let’s understand better how, and how to apply it today.
Anti-Fraud System in E-commerce: How to Install It?
The anti-fraud system in e-commerce works in three different ways. We discuss all three in the article.
What is an SDR and What Are the Main Attributes of This Role?
Want to better understand what an SDR Is and their role in the sales process? Check out the full article we’ve prepared on the topic. In it, you’ll learn about the attributes of a Sales Development Representative, the different types of SDRs, and the ideal profile for this type of professional. What Is an SDR…
Social Media Support: Step by Step + Tools
Customer service on social media can be done automatically today. See how, along with the pros and cons, in this article.
What is a Value Proposition, How to Create One, and 13 More Examples
What Determines Whether a Consumer Will Choose Your Brand Among So Many in the Market? When a consumer comes across a solution offered by your company or a communication designed to promote it, the value proposition reinforces that this option, and no other, is the best choice to solve what the consumer is looking for….
What is a Call to Action (CTA), How to Create One, and Examples for Inspiration
If you want to persuade visitors to take action, you should know that the Call to Action (CTA) is essential. This element is used to indicate and guide users toward the action your company wants them to take. Created long before the digital age, the CTA was already present in print and television advertisements. Remember,…
