7 Reasons to use Personalized Marketing in Your Approach
Personalized marketing is the best way to make any marketing strategy soar high in the sky. But how does it work? Where to start?
What is Artificial Intelligence and How to Apply it to your Business
Nothing better than understanding artificial intelligence with content written by itself, right? But don’t worry, right now it’s still a real person talking to you. After this content, in addition to knowing the basics of AI and how to apply it in your company, you will also have an idea of how this type of…
How Chatbots Can Solve Major B2B Marketing Challenges
You already know that marketing strategies, especially B2B, are constantly evolving. After all, as consumer behavior changes, your strategies will have to follow. For instance: having sales representatives used to be a crucial requirement for B2B businesses. These days, buyers are becoming increasingly independent. However, this does not mean that commercial support should not come into…