Platforms to Capture Clients Online – 18 Examples
In today’s digital age, capturing clients online has become essential for businesses of all sizes.
The right platforms can help streamline the process, making it easier to reach and engage with your target audience.
In this article, we explore 18 powerful platforms designed to capture clients online, highlighting their unique features and the benefits they offer.
Whether you’re a small business owner or a marketing professional, understanding these tools can help you grow your client base and drive long-term success.
Therefore, being present in this medium is essential for your company. So, continue reading this article and get to know 18 examples of platforms to capture online customers!
First Things First: Does Your Company Have an Online Domain?
Does your company already have its own domain, or are you relying solely on other channels like social media such as Instagram, Facebook, and WhatsApp?
By obtaining an online domain and creating your own website, you turn it into your main channel for promoting and selling your products.
Read also: Best Website Creation Software: 17 Options that Don’t Require a Developer
Why Having a Website Can Be More Important Than Just Promoting Your Brand on Other Platforms
Imagine that you are only present on social media and use Instagram as the primary platform to promote and sell your products. Suddenly, the platform crashes or experiences an instability.
Now what? How will you capture customers and continue with sales?
This example shows that without your own online domain, you could be vulnerable to losing all your customer acquisition in a single day because you have no internal control over the platform. This scenario doesn’t happen when you have your own institutional website.
Through your online domain, you can share all necessary information with users, capture customers, promote your products, and design the site to match your brand’s identity, reinforcing its image.
This doesn’t mean that you should not be present on other platforms—quite the opposite. They can help with promotion and brand authority. However, remember not to rely solely on them or use them as your business’s main communication channel.
5 Ways to Promote Your Brand and Capture Online Customers
In addition to the importance of having your own domain, you need to know the strategies to promote your brand and capture online customers.
Let’s dive in!
1. Use Social Media
Social media is great for your company to engage more with the public. Through them, users can learn more about your brand, ask questions, and interact.
Therefore, invest in objective, eye-catching, and personalized content to attract more customers.
2. Run Online Ads
There are several channels to run paid ads. We can mention Facebook Ads, Google Ads, and LinkedIn Ads as some of the most common examples.
When it comes to social media, you can sponsor posts to deliver them in a segmented and personalized way to your target audience.
On Google, the money invested helps select specific keywords to appear in the top search results.
Always count on a specialized professional for this.
Learn more: Paid Media Plan 2022: A Guide to Creating Online Ads
3. Have a Blog
With a blog optimized for Search Engine Optimization (SEO), your organic traffic will grow, and your results will improve, as your content will be more easily found by your audience, and your site will appear in search results.
Additionally, the blog can educate, inform, and capture even more online customers, so learn about and invest in this strategy.
Read also: 14 Best SEO Tools to Optimize Your Website
4. Partner with Other Companies
This strategy can be seen as a “win-win” since both your company and the partner will benefit. Both will reach a larger audience, enabling better customer acquisition and promotion.
Partnerships can be cost-free: invest in creating unique digital content such as live streams, webinars, e-books, and YouTube videos.
5. Host Virtual Events
Once again, virtual events like live streams, webinars, and meetings allow the audience to get closer to your company, strengthening the relationship and benefiting from word-of-mouth marketing.
You can organize them on special dates or around topics that are trending at the moment.
18 Examples of Platforms to Capture Online Customers
After these essential tips, it’s time to explore the main platforms for capturing online customers!
We’ve selected a few tools with different functionalities, but all are important for your business’s success.
Chatbots
Besides being one of the platforms for capturing online customers, a chatbot is a software designed to facilitate automated, instant, and personalized conversations.
Chatbots can clarify doubts, assist in commercial processes, offer personalized content, and process payments, directly impacting lead generation and qualification.
Additionally, these tools can be used for customer service, support, marketing, or sales, each with different approaches for various types of businesses.
Leadster
Leadster’s chatbot is focused on conversational marketing, aimed at boosting sales and marketing results for your company.
The tool increases lead generation as well as the conversion rate of your websites and landing pages.
Its unique features include active engagement, personalized conversations, A/B testing, a dashboard with performance metrics, and lead qualification.
Additionally, it can integrate with over 200 other solutions, including RD Station, PipeRun, Pluga, WordPress, Zapier, and Exact Sales.
Leadster offers various plans, but it’s possible to test it for free for 14 days.
Remember, its rating on B2B Stack is 4.9 out of 5 stars.
Landbot
Chosen by brands like Uber, LG, and L’Oreal, Landbot is another chatbot for marketing and sales.
In addition to conventional articles, the platform allows the use of other media, such as videos, images, and GIFs.
It can be used on websites, Facebook Messenger, and WhatsApp, and the tool also allows human intervention in chats.
Paid plans start at 30 euros per month.
Prospecting Platforms
One type of platform for capturing online customers that can be essential to your strategy is prospecting tools. With them, you can actively pursue your potential customers, also known as prospects.
A prospecting platform’s main goal is to optimize the marketing and sales team’s time by facilitating contact visualization and organizing prospects.
Key features include:
- Opportunity generation;
- Automation capabilities;
- Data analysis.
Here are some examples below.
LeadFuze
The differentiator of the LeadFuze, is the search (and discovery) of leads’ emails and social media profiles through 12 advanced filters.
The tool allows dozens of integrations, including Hubspot, Salesforce, Google Sheets, Pipedrive, etc.
The starting price for its plans is U$132.00 per month.
Hunter.io
Imagine finding someone’s email in just seconds. This experience is possible with the Hunter.io platform.
The tool, when visiting the prospect’s company website, already shows which emails it has.
In addition to the free plan for up to 100 customers, Hunter.io offers 4 more plans, starting at U$49.00 per month.
According to the B2B Stack evaluation, this tool has a rating of 4.1 out of 5 stars.
Lusha for Sales
With the Lusha for Sales platform, you can obtain various data from the prospect’s company, such as:
- Company name;
- Company location;
- Industry type;
- Number of employees;
- Revenue;
- Contact name;
- Job titles;
- Seniority;
- Contact location;
- Departments.
Additionally, features like contact search, company search, integrations, and analysis dashboard are offered.
Besides the free plan, there are 3 other options: Solo (U$29/month/user), Team (U$51/month/user), and Business.
Its rating on B2B Stack is 4.5 out of 5 stars.
CRMs
Another type of software to be added to the list of platforms for attracting customers online is Customer Relationship Management (CRM).
CRMs are client management systems, aimed at facilitating the organization of information, data visualization, and the development of sales contacts.
Check out some of the best belo
ActiveCampaign
ActiveCampaign’s software can be seen as a combo, as it integrates marketing automation, sales, and CRM.
With the CRM, it’s possible to manage and organize prospecting and sales tasks, while in marketing, key features include email marketing creation and lead nurturing flows.
Additionally, the software also enables SMS sending and retargeting on social networks.
Finally, its rating on B2B Stack is 4.6 out of 5 stars.
Conclusion
Are you ready to create your online domain and invest in the platforms listed in this article to attract customers?
Be sure to learn about the specifics of each one and apply them to your company to boost your sales and metrics.
If you’re still unsure and prefer to try some of these customer acquisition platforms before purchasing, check out a product demo from Leadster now!
