Lead Generator: The Best Tools in 2024

Searching for the right lead generator can be the key to the success of your digital marketing strategy.

You don’t need to blow your budget by investing in all possible tools, just the right ones.

Through them, it will be possible to create landing pages, chatbots, and everything you need to bring potential customers closer to your company.

With this in mind, we have compiled a list of the 19 best tools for generating qualified leads for your website.

Let’s go!

What are Leads, and what is Lead Generation?

Leads are users who have provided their contact information and personal data to a company.

From this, we can define lead generation as a strategy developed by the company to capture these contacts, that is to say, the leads.

Read also: Marketing Leads: What is a Lead and How to Generate Leads in 2024.

What are the Main Ways to Generate Leads?

There are several strategies in the digital marketing world to increase lead generation. Here are some of them:

Inbound marketing
Active prospecting
Ads (via paid traffic)
Conversational marketing
Events
Partnerships
SEO (generation via organic traffic, like with a blog)

Besides these traditional methods, you’ve probably heard of lead lists or apps to generate leads for free. Next, we’ll show you why these are not the ideal ways to capture leads.

Before even investing in lead generation platforms, you need to:

Define your objective according to the stages of the sales funnel;
Determine the offers for lead generation;
Decide where the lead capture will take place;
Integrate your platforms;
Promote your lead magnets;
Monitor and adjust your lead capture.

What is the Danger of Lead Lists?

Lead lists are a method that, although considered easier, can harm your business.

Let’s break it down to make it easier to understand.

Lead lists are nothing more than spreadsheets with thousands of contacts of real users captured by other companies. So far, everything seems perfect, but let’s look at the risks and disadvantages:

They’re not qualified leads – The leads on these lists are random, and it’s very likely that they won’t even be close to needing what your business offers.

Your email becomes spam – That first contact email? Well, it will end up in the spam folder because the lead has no idea how you got their contact information.

Many emails don’t even exist – The emails on this lead list may be fake, invented just to get your attention.

Specialized companies don’t work with this – No serious, specialized companies use lead lists because they know the return is low and there could be damage.

What is the importance of generating qualified leads?

By generating qualified leads, you:

Get the full contact information of potential customers;

Understand the interests of visitors to your channels;

Establish direct communication via email or WhatsApp;

Nurture leads at the right time until the sale;

Keep your sales pipeline filled with various opportunities;

Sell more consistently and with higher volume.

What is a Lead Generator?

A lead generator, or lead capture tool, is software that automates, optimizes, and organizes the process of attracting and capturing leads. Thus, it directly impacts the brand’s marketing strategy.

There are different types of lead generators on the market, as we will cover shortly. So, when choosing a tool, consider the following points:

The number of resources available in the tool;

Potential Return on Investment (ROI);

Quality of User Experience (UX);

Success stories of the brand in your segment;

Integration capability with other systems.

What are the Main Lead Generators on the Market?

Now that you know what a lead generator is and its importance, let’s look at the 19 best tools for capturing qualified leads for your website!

To make it easier, we’ve categorized the list into 6 groups:

Chatbots;
Landing Page and Form Builders;
Pop-Up Creators;
Advertising Platforms;
Active Prospecting Tools.

1. Chatbots

Chatbots are tools with several functionalities, but some are specifically designed for lead generation. These tools work through predefined articles and scripts, generating automated conversations.

And be aware, as some of these chatbots are innovations that have been generating increasing results in the global market. Discover some of the most prominent names in this field below.

Leadster

Leadster’s chatbot is focused on conversational marketing, aiming to boost marketing and sales results.

This tool can triple the generation of leads and the conversion rate of your websites and landing pages.

Key differentiators include proactive engagement, personalized conversations, A/B testing, performance metric dashboards, automatic lead qualification, and integration with over 200 tools.

B2B Stack Rating: 4.9/5
Capterra: No reviews
G2: No reviews

Want to see how it works? Chat with the bot below!

Intercom

Intercom’s chatbot offers support, engagement, and conversational marketing. In addition to lead generation, its features include live chats and support bots for WhatsApp, Twitter, Facebook, and Instagram.

B2B Stack Rating: 4.5/5
Capterra: 4.5/5
G2: 4.4/5

Landbot

Chosen by brands like Uber, LG, and L’Oreal, Landbot is a chatbot focused on marketing and sales.

Beyond traditional articles, the tool allows the use of other media like videos, images, and GIFs.

It can be used on your website, Facebook Messenger, and WhatsApp.

Capterra Rating: 4.5/5
Capterra: no reviews
G2 Rating: 4.7/5

3. Landing Page and Form Builder

Our next tool or app for generating leads are landing page and form builders.

Landing pages are excellent allies for launching campaigns and capturing leads. To succeed with your landing page, check out these tips:

Highlight the CTA;
Get straight to the point;
Show the benefits;
Create responsive pages;
Use conversational marketing.

Forms, on the other hand, while still used for capturing data, are tools dating back to the origin of the internet.

They no longer capture the visitor’s attention on the site, tend to be static, and often generate unqualified leads. Here are four reasons why forms are dead.

Now, let’s take a look at some of the best landing page tools!

Unbounce

Unbounce focuses on optimized landing pages with A/B testing capabilities.

The tool allows page construction through the “Smart Builder” editor, promising to improve conversion rates.

B2B Stack rating: 5/5
Capterra: 4.6/5
G2: 4.4/5

Instapage

Through its drag-and-drop editor, Instapage offers around 70 templates for creating landing pages. Additionally, the tool provides features such as A/B testing, page optimization, and integration with marketing and sales platforms.

B2B Stack rating: no reviews
Capterra: 4.5/5
G2: 4.3/5

Leadpages

In addition to landing pages, Leadpages allows you to create websites, pop-ups, and alert bars.

B2B Stack rating: no reviews
Capterra: 4.6/5
G2: 4.2/5

4. Pop-up Builders

Pop-ups are windows that overlay the visited site or page, with direct language and a strong CTA.

This tool serves to:

Promote publications, events, and news about the brand;
Advertise exclusive content;
Make product and service offers;
Keep the user on the page longer;
Create a sense of urgency in the visitor;
Collect data and generate leads;
Direct to a specific page.

Now, let’s check out the best pop-up tools for your site!

OptinMonster

OptinMonster is a plugin that allows management directly from the WordPress dashboard, as well as the creation and monitoring of pop-ups for lead conversion on the site.

B2B Stack Rating: 4.2/5
Capterra: 4.2/5
G2: 4.2/5

ConvertFlow

Defined as a conversion tool for websites, ConvertFlow offers the creation of pop-ups, forms, landing pages, sticky bars, and user surveys.

B2B Stack Rating: No reviews
Capterra: 4.5/5
G2: 4.4/5

Popt.in

Popt.in is a platform for capturing potential clients, assisting in converting visitors into leads through smart pop-ups and widgets.

B2B Stack Rating: 4.5/5
Capterra: 4.5/5
G2: 4.4/5

5. Ad Platforms

Paid media is increasingly gaining ground in the marketing world. Unlike organic reach, paid traffic delivers faster results, acting as an initial “boost” in lead generation.

Some of the leading ad platforms also feature the “Lead Ads” format, where contact collection can be done directly within the tool, without the need to direct the user to the site.

Google Ads

Google Ads allows the creation of online ads in different formats. It leverages the search network, display network, YouTube, Google Shopping, and other apps.

It’s no surprise that this strategy delivers the best results for many segments, as seen in our Lead Generation Panorama.

This tool is interesting for reaching users who already have some purchase intent.

Facebook Ads

With Facebook Ads, you can create paid media campaigns for Facebook, Instagram, Audience Network, and Messenger, as all these networks are part of the Meta group.

The tool can be particularly useful for products that don’t have a high search volume on Google.

LinkedIn Ads

Finally, LinkedIn Ads allows the use of different ad formats, targeting options, and payment methods, optimizing campaigns on the platform.

Remember that this channel has a more influential audience, better segmentation, and higher conversions in the B2B sector.

🔎 Check this out: How to Generate B2B Leads? The Most Up-to-Date Strategies

6. Active Prospecting Tools

Active prospecting involves researching, identifying, and building relationships with consumers who match the ideal customer profile.

Some experts highlight disadvantages like incomplete and outdated contacts, unqualified leads, people who have never heard of your company, low probability of closing deals, and many of these tools going against the General Data Protection Law.

However, in certain cases, where you research the client and qualify them according to your company’s needs, it can work well—especially when using the right tools, as we’ll see below!

LinkedIn Sales Navigator

LinkedIn Sales Navigator is a tool for sales prospecting and relationship building with potential clients.

It allows users to create targeting campaigns, track updates from leads and companies, make initial contact, and interact with potential clients.

B2B Stack Rating: 4.5/5
Capterra: 4.7/5
G2: 4.3/5

Speedio

Speedio is a B2B lead generation platform, also recommended for active prospecting, where data from over 20 million active companies in Brazil is available through big data and artificial intelligence.

B2B Stack Rating: 4.8/5
Capterra: No reviews
G2: No reviews

So, What’s the Best Lead Generator?

In addition to the tools we presented in this article, before choosing a lead generation tool, it’s essential to understand your company’s goals, which channels you operate in, what strategies you’ll follow, and who your target audience is.

And we always recommend testing the tool you choose.

Thus, we couldn’t leave out recommending Leadster, as we specialize in lead generation and qualification.

We are the first conversational marketing platform in Brazil, and we use this methodology to provide the best customer experience, resulting in more qualified leads and, consequently, a higher conversion rate.

We may sound biased, but by presenting some of our features, you’ll understand why Leadster is the best app to generate leads.

Let’s go!

3x More Leads

Our chatbot has a proactive and personalized (as well as instant) approach, increasing the number of qualified leads by up to 3x.

24-Hour Qualification

You will collect the most important information automatically, ensuring your sales team receives only qualified leads.

Intelligent Distribution

With Leadster, you direct each generated lead to the right person and platform based on the responses collected by your chatbot.

Real-Time Results

We offer a metrics dashboard to track your performance without relying on spreadsheets or manual work.

In addition, you can integrate your campaigns with just one click and improve the performance of your ads.

Furthermore, remember that Leadster also offers:

Creation of marketing strategies and campaigns;
Lead segmentation by campaign, page, or profile;
A/B testing;
Lead location;
Meeting scheduling.

But, if you’re still unsure, I invite you to try a free 14-day trial of the platform and see the results for yourself. 😁

Hope our recommendations helped you choose the best lead generator for your strategy. Thanks for reading!