What is Dwell Time and How to Increase It
What is dwell time? And how to increase it? Find out today – there’s no secret formula, but there’s a couple of hidden remedies.
What is dwell time? And how to increase it? Find out today – there’s no secret formula, but there’s a couple of hidden remedies.
The end of third-party cookies is something we have been talking about here on the blog for some time, but never in a dedicated article. Today the conversation will be different. Our own founder and CEO, Fabrício Toledo, came down here to the content department and asked: we need to talk about the end of…
Is it still worth doing Twitter Marketing? Even with everything that is happening on this social network? That’s the million dollar question. The now X, formerly Twitter, has experienced some difficulties lately after its sale to billionaire Elon Musk. Many people say that the purchase was for controversial reasons: Musk got tired of being censored by…
You already know that almost everyone is on WhatsApp. A forecast from Statista shows that by 2028, in Brazil alone, there will be around 149 million active users on the network . But, do you know what WhatsApp Marketing is all about? Do you have any idea how this strategy can be used by your company and the results…
Hi marketer!👋 Starting your business marketing strategy now? So follow this content because it was made for you! Below you will learn about the main marketing concepts, understand how to get started, as well as take advantage of some essential tips that will prepare you for now. What is marketing? Marketing is nothing more than a type…
One of the most popular methods of advertising on the internet is YouTube Ads. Every day, millions and millions of people watch videos on YouTube. And your brand? Do you have a presence there? And look how interesting: according to data from HubSpot , most B2C advertisers (34%) use three channels to advertise: Facebook, Instagram and YouTube, respectively. …
Before taking any step within your company, you must first connect your entire internal team, after all, everything your brand offers comes from the inside out. 😉 So, let’s look at some questions: how is your company’s Internal Marketing ? Have you engaged your employees? Is the communication well aligned? If you haven’t yet applied this strategy in your business…
Do you have the best chatbot use cases at your fingertips? If the answer is no, you don’t even need to worry: now you have it in the palm of your hand. Chatbots have general and specific uses, depending on your marketing strategies. They are very versatile and can be applied in various situations on your website:…
The evolution of marketing did not begin in the last 100 years. To understand what he really is and where he is going, we need to go back to the beginnings of humanity. Where there were businesses, there was advertising and marketing. Of course, not as we know it today: data-driven , with a focus on performance and return…
Check out our examples and guide to understand how to create your chatbot flows and scripts. It’s easier than it looks – but not that easy.
What’s your sales automation proccess like? It can be much better with chatbots! This article explains exactly how and why. Check it out.
To talk about recommended events in Google Analytics 4 we need to talk about a few other things first. We need to talk about Google Analytics itself and its major migration to its fourth version, we need to talk about what events are, we need to talk about the new measurement parameters, conversions, etc. So, this article…
Wnat to know more about B2B SaaS Marketing? You came to the right place. Pull up a chair and let’s dive deeper and deeper.
What’s going on with AI Analytics in 2024? A lot! Check out our in depth review of the year so far and the top 5 apps being used today.
Your Ageny Management will never really end. But it needs to satar somewhere. And it’s here, today, right now. Let’s get to it.
Yes, you really are about to understand how to start a digital marketing agency. Written by someone who actually did it. Twice.
Ah, the old creative block. How did we get here? Everything was fine yesterday, but today things are just not happening. Read this. Seriously.
Want to know more about the basic KPIs fora a digital marketing agency? We got you covered. Check them out in the article!
Marketing 5.0 is yet another classification by the great traditional and digital marketing guru, Philip Kotler. Despite sounding new, the truth is that the term was coined during the pandemic, back in 2021. Note: “back in 2021” seems to be an exaggeration, as it has only been 3 years since the book was released. But the truth…
Check out some conversational marketing strategies that you can use all year long – with some statistics to boot, too!