Twitter Marketing: An All in One Guide

Twitter Marketing: An All in One Guide

Is it still worth doing Twitter Marketing? Even with everything that is happening on this social network?  That’s the million dollar question. The now X, formerly Twitter, has experienced some difficulties lately after its sale to billionaire Elon Musk.  Many people say that the purchase was for controversial reasons: Musk got tired of being censored by…

WhatsApp Marketing: How to Apply it and 5 Success Stories

WhatsApp Marketing: How to Apply it and 5 Success Stories

You already know that almost everyone is on WhatsApp.  A forecast from Statista shows that by 2028, in Brazil alone, there will be around 149 million active users on the network . But, do you know what WhatsApp Marketing is all about?  Do you have any idea how this strategy can be used by your company and the results…

Where to Start with Business Marketing? 5 Current Tips
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Where to Start with Business Marketing? 5 Current Tips

Hi marketer!👋 Starting your business marketing strategy now? So follow this content because it was made for you! Below you will learn about the main marketing concepts, understand how to get started, as well as take advantage of some essential tips that will prepare you for now. What is marketing? Marketing is nothing more than a type…

How to advertise on YouTube? A Complete YouTube Ads Guide

How to advertise on YouTube? A Complete YouTube Ads Guide

One of the most popular methods of advertising on the internet is YouTube Ads. Every day, millions and millions of people watch videos on YouTube. And your brand? Do you have a presence there?  And look how interesting: according to data from HubSpot , most B2C advertisers (34%) use three channels to advertise: Facebook, Instagram and YouTube, respectively. …

Internal Marketing: What it is and How to Start this Strategy on your Company
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Internal Marketing: What it is and How to Start this Strategy on your Company

Before taking any step within your company, you must first connect your entire internal team, after all, everything your brand offers comes from the inside out. 😉 So, let’s look at some questions: how is your company’s Internal Marketing ? Have you engaged your employees? Is the communication well aligned? If you haven’t yet applied this strategy in your business…

The evolution of marketing: from Mesopotamia to Philip Kotler

The evolution of marketing: from Mesopotamia to Philip Kotler

The evolution of marketing did not begin in the last 100 years. To understand what he really is and where he is going, we need to go back to the beginnings of humanity.  Where there were businesses, there was advertising and marketing. Of course, not as we know it today: data-driven , with a focus on performance and return…

Recommended events in Google Analytics 4: how to configure it

Recommended events in Google Analytics 4: how to configure it

To talk about recommended events in Google Analytics 4 we need to talk about a few other things first.  We need to talk about Google Analytics itself and its major migration to its fourth version, we need to talk about what events are, we need to talk about the new measurement parameters, conversions, etc.  So, this article…

Marketing 5.0 explained: applying it to ALL businesses

Marketing 5.0 explained: applying it to ALL businesses

Marketing 5.0 is yet another classification by the great traditional and digital marketing guru, Philip Kotler.  Despite sounding new, the truth is that the term was coined during the pandemic, back in 2021.  Note: “back in 2021” seems to be an exaggeration, as it has only been 3 years since the book was released.  But the truth…