Mental Triggers for WhatsApp: 8 Ideas to Increase Your Sales
Everyone knows that everyone is on WhatsApp, but how can you make people buy through this channel?
Well, this is where mental triggers for WhatsApp come into play.
This strategy, widely used on websites, paid media campaigns, and social networks, can also and should be applied in your WhatsApp sales process.
With that in mind, Leadster has selected 8 triggers to increase your sales on this channel.
Let’s go!
What Are Mental Triggers?
Mental triggers are isolated pieces of information that provoke automatic reactions in the consumer.
This strategy is used to stimulate a purchase because the information will be stored in the human brain to influence decision-making.
Learn more in our complete article on the topic.
Why Use Mental Triggers on WhatsApp?
WhatsApp is one of the main ways for consumers to communicate with companies, ask questions, request quotes, and also make purchases.
It is essential to use mental triggers for sales on this channel, especially due to its closeness to the user and its great popularity among the global population, especially since the platform has more than 2 billion users worldwide.
What Are the Benefits of Applying Sales Mental Triggers on WhatsApp?
If you’re still not convinced why to use mental triggers for sales on WhatsApp, here are three more advantages your company gains by using this channel:
- Promotion of products or services with lower investment and faster results.
- Creation of a more effective and direct message.
- Faster responses in case the consumer has any questions about the product or service.
Read also: Message for Clients: Ready-to-Use Text for Sales on WhatsApp – and More!
8 Types of Sales Mental Triggers to Use on WhatsApp
There’s no better way to understand how mental triggers work on WhatsApp than in practice, right?
That’s why we’ve selected eight types for you to apply in your sales flow. Let’s go!
Read also: 20 Sales Closing Techniques to Do Business Like a Pro
1. Urgency
The urgency mental trigger activates the human perception of limited time.
When people know that time is running out, they automatically make the connection that the product is also running out, and they can’t miss out.
To activate this trigger on WhatsApp, follow these steps:
- Create a promotion or discount coupon;
- Schedule a time for the promotion;
- Define how long the offer or coupon will be valid and make it clear in your communication;
- Finally, use phrases like: “[Name], take advantage of this 35% discount at our store! But hurry, it’s only valid until tomorrow at 6 p.m.!”.
2. Scarcity
Often confused with the urgency trigger, scarcity is used to let the customer know that a particular product or service is almost gone, so it’s better to make the purchase as soon as possible.
But instead of focusing on time, this trigger focuses on the quantity of available products or services.
To use it on WhatsApp, follow these tactics:
- Send a message with trigger phrases that warn a product/service is running out or that only a few spots remain. Example: “The [product] is almost gone, only 5 units left!”
- To encourage customer proactivity, mention the product’s scarcity in your WhatsApp status.
Learn more: Scarcity Trigger: Understand What It Is and How to Apply It!
3. Social Proof
The social proof trigger is the tactic that leverages testimonials, comments, feedback, and other third-party opinions about the product or service.
The goal is to put the consumer within a community where they feel a sense of belonging and comfort.
To apply the social proof mental trigger on your WhatsApp, follow these instructions:
- Ask satisfied clients for video testimonials to post in your Status.
- Use parts of the testimonial to accompany the message’s image in the promotion.
- Add the testimonial excerpt in the body of the message. Example: “This is the [product] favorite of many customers. [Customer’s name], who loves this product, has a little something to say: ‘[customer’s testimonial]’.”
Learn more: Social Proof: Definition, Types + 12 Tips
4. Newness
Who doesn’t love to be the first to know about new things, right?
That’s what the newness trigger leverages. People tend to decide to buy something when they feel like they’re the first to know.
To apply this tactic, send a message about the new product to your most frequent contacts and most engaged customers.
Check out this example: “Hey, I’ve got some hot news for you! ? It’s the [product name], the newest favorite in our store!”
5. Guarantee
A guarantee brings a sense of security to the consumer.
With it, you reinforce that the customer won’t lose anything by purchasing the product or service, showing more confidence and authority in your business.
To apply this trigger on WhatsApp, use phrases like:
- “Start paying only in 40 days”;
- “Try it for free, no credit card required!”;
- “Try it out, and if you don’t like it, get your money back!”.
6. Anticipation and Exclusivity
That little teaser or sneak peek of what’s to come grabs attention, doesn’t it?
Well, that’s the anticipation trigger showing up in your timeline or, in the case of WhatsApp, in your conversation.
To apply this strategy, do a countdown on your WhatsApp stories or share preliminary materials related to the launch of a new product or service.
Along with this strategy, you can also use the exclusivity trigger, saying that only some customers or those who make the “x” decision will get sneak peeks.
Other ways to give exclusivity include:
- Having “VIP” customers;
- Customers who are part of your community;
- Rewards for customers who regularly buy.
7. Curiosity
Curiosity is a powerful sales trigger because it piques the consumer’s interest in what’s coming. Consequently, there’s greater interest in the product or service.
To put this strategy into practice, use phrases like:
- “Hey, psst! I’ve got an offer for you: check out our website and find out!”
- “See what successful companies do to increase conversion.”
8. Benefit and Pain
This trigger should be used cautiously, as no one wants to feel pain or have their problem worsened.
This strategy aims to show what the purchase can bring good to the person’s life. But before that, you need to understand what the customer’s pain points are; this is the point to explore with caution to avoid misunderstandings.
Use phrases like: “For you who have [customer’s problem], we have the perfect solution!” or “Can’t increase your sales? See how our product can help you!”
How to Send Sales Triggers on WhatsApp Without Getting Your Number Blocked?
With WhatsApp Business, you’ll have some limitations due to the tool’s usage policies. One of these is the prohibition of sending communication for mass selling to users.
However, there is a perfect solution for you: WhatsApp Business API.
With this channel, in addition to all the benefits guaranteed by the service, you also have: connection to the server without the use of a mobile device, exclusive launches, automations, and the much-awaited permission to send promotional messages.
Read also: Leadster Features: Direct Qualified Leads to WhatsApp
Sell More on WhatsApp with Leadster
In addition to using mental triggers for sales on WhatsApp, we have another idea for you to improve your results: Leadster’s Conversational Marketing Chatbot!
In addition to generating three times more leads on your website, capturing the most qualified contacts, tracking results in real-time, and optimizing the sales process, you can integrate our tool with WhatsApp, just like PUC PR Digital did.
Here are some of the company’s results:
That way, salespeople will already have all the necessary information about the lead to start a more personalized conversation and decide which product or service best fits each one.
In this way, your sales process is optimized, and your team no longer wastes time with unnecessary conversations and unqualified contacts.
Try it for 14 days for free, we promise that activation is simple and quick on your website. 😁
