36 Ready-to-Use Copywriting Templates to Overcome the Blank Page

Let me guess, you’ve been staring at a blank page for 15 minutes and no ideas are coming to mind, right?

Don’t worry, I understand, and I go through this situation too. 😅

That’s why I’ve gathered 36 ready-to-use copywriting templates to improve your life (and mine)!

Before that, it’s worth reminding you what copywriting is.

Copywriting is a strategic form of writing with the goal of convincing the reader to take a specific action.

Anyway, let’s get to the point. Keep reading to check out the ready-to-use copywriting templates separated by Leadster!

Examples of Ready-to-Use Copywriting

By having ready-to-use copywriting examples, you save time and also broaden your perspective on different campaigns. However, this doesn’t mean you should just copy and paste these templates.

Use the following templates as a base and modify them however you see fit.

Well, no more fear of the blank page, let’s get to the ready-to-use copywriting examples!

Copywriting with Numbers and Lists

Numbers grab people’s attention. According to research from Conductor, 36% of users prefer copy that includes numbers.

There are still studies trying to explain why this happens, but there’s already evidence that numbers influence the reader’s perception of how information is read and understood.

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How-To Copywritin

People are always looking to discover new things. Their best friend is step-by-step guidance, which is why how-to copy grabs attention.

Tip: Use this model in the form of a question.

Here are some examples:

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Copywriting to Spark Desire

Start with the assumption that everyone desires something. With that in mind, you can use copy to spark desire in your audience.

How to do this? Well, use those desires to your advantage.

Notice, once again, we’re starting with a question.

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Copywriting that Demonstrates Ease

No more obstacles in your customer’s way. They probably already have enough in their day-to-day lives.

Copy that demonstrates ease is like a breath of fresh air for the user, so don’t forget to use it!

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Copywriting with Authority Triggers

If you want to show the value of your brand, bet on ready-to-use copywriting examples with authority triggers.

To do this, use elements in your copy that convey credibility.

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Attention-Grabbing Copywriting (Click Baits)

First of all, you need to know that there’s no problem with using attention-grabbing copywriting to capture attention.

However, they should match what’s actually in the content or service promised. Otherwise, the user may feel frustrated or even misled after accessing your article.

Google is also rolling out updates that aim to identify and punish this type of content, so stay alert!

Use copy to grab the reader’s attention, but don’t deceive them.

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Copywriting with Social Proof or Validation

By using data that proves the effectiveness of your product/service, the user feels more secure.

With testimonials from old clients, you build trust with potential clients.

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Copywriting with Scarcity Trigger

When people perceive something as running out, they start to get worried. A feeling of urgency grows among users.

So, don’t miss the chance to use ready-to-use copywriting examples with a scarcity trigger!

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Fear-Based Copywriting

If the person relates to the problem your copy describes, they’ll definitely want to know how to solve it.

Using fear as a trigger can be a good option to capture the attention of this user.

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Copywriting that Relies on Challenges or Difficulties

If someone is facing a difficulty, they’ll be looking for a solution, and that’s where your copy comes in!

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Copywriting to Spark Curiosity

Remember the saying: “Curiosity killed the cat”? Well, curiosity actually brings the lead to you!

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Copywriting that Creates Urgency

Finally, we’ve reached our last ready-to-use copywriting example!

By using the time element, you create a sense of urgency in the user, because everyone wants to save time, whether it’s with results, work, learning, etc.

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More About Copywriting

Do you think our conversation ends with ready-to-use copywriting examples?

Let’s explore other topics related to copywriting. Keep reading!

What is Copywriting?

I already gave you a spoiler of what copywriting is at the beginning of the article, but it doesn’t hurt to reinforce, right?

Copywriting is a type of writing focused on persuasion.

In marketing, it’s a strategy to enhance materials like websites, ads, social media content, email marketing, blog posts, eBooks, and more.

Through persuasive texts, users are convinced to make decisions, such as making a purchase, providing data, registering, etc.

Besides persuasion, copywriting also focuses on creating communication with the target persona.

Copywriting Models

In addition to the ready-to-use copywriting examples, copy models are also here to make your life easier!

AIDA – This copywriting model is one of the most famous. Its initials (AIDA) stand for Attention, Interest, Desire, and Action.
FAB – Corresponding to Features, Advantages, and Benefits, the FAB model focuses on these aspects for sales arguments.
BAB – BAB stands for Before, After, and Bridge. This model connects the offered solution with the problem the visitor is facing.
PAS – This model is very similar to BAB. Its focus is on emphasizing the problem, creating a faster sense of resolution for the reader. PAS = Problem, Agitation, and Solution.
4 U’s – The 4 U’s model is for those who want to increase conversions. Here, your copy should be Useful, Urgent, Unique, and Ultra-Specific.

Is There an App for Generating Ready-Made Copy?

Currently, Artificial Intelligence (AI) allows apps to create ready-made copy for digital marketing.

However, it’s important to remember that the role of the copywriter remains essential for companies, as search engines like Google are increasingly prepared to identify and punish texts generated by AI.

So, stay updated on the latest changes in these platforms.

Read: What Content Creators Need to Know About Google’s Helpful Content Update

Check out some apps for generating ready-made copy:

Rytr: You need to choose the type of copy, write a brief text to provide context, and done! Your copy will be created.
Ahazou: Great for those focused on social media. This app sends ready-made content about entertainment, information, and inspiration.
Uma Firma: This platform will provide ready-made copies right after you enter some essential information to be worked on.
HubSpot: In addition to being a reference in digital marketing, HubSpot offers title suggestions for content and tips for post topics.
Blog Ideas Generator: This tool only requires the theme of your content to generate your copy.

Examples of Sales Copy

The goal of sales copy is to act at the final stage of the sales funnel, that is, the purchase decision.

Therefore, the power of persuasion must be carefully worked in this type of copy.

Some example brands using this strategy include:

Nike: “It’s only a crazy dream until you achieve it.”
Nubank: “Being Nubank means having a simpler financial life.”
Evernote: “Organize your life.”

Examples of Email Copy

Email copy can be divided by objective, stage of the funnel, and mental triggers.

We’ve separated examples of each of them. Check them out:

Prospecting Email

Subject: Losing deals? Increase your [interest rate] by X% with [your solution’s name]
Content:
Hi, [FIRST NAME]! How are you?
Is [insert your persona’s pain point] preventing you from reaching your goals?
Imagine being able to [example that appeals to your persona. Ex: increase your company’s conversion rate by up to 3x] to improve your results.
The solution you are looking for is offered by [YOUR COMPANY NAME]. With it, you can ensure the following benefits:
[List benefits your customers have experienced. It’s interesting to use data in your argumentation].
Does this make sense for you/your team/your company? Can we schedule 20 minutes so I can better understand your needs?

Mid-Funnel Email

Subject: [FIRST NAME], see how website optimization multiplies lead generation by up to 3x
Content:
Hi, [FIRST NAME]! How are you?
You already know that [insert the topic presented in the previous email. Ex: website optimization generates a better user experience]. Did you know it can also [include another benefit, close to the result the lead expects. In our example: multiply your lead generation by up to 3x]?
To deepen your knowledge on the topic, I’ve separated our e-book [e-book title related to the solution], which could change the direction of your business.
Download by clicking the link below:
[link to the material]
And if you’d like to discuss how this solution fits your needs, I’m available to schedule a conversation.
Best regards!

Email Using Reciprocity

Hi, [FIRST NAME]! How are you?
Every year, we select our best customers to offer [insert the benefit/discount/special package created for this group of consumers].
With it, you/your company can [insert benefits in a list].
Is this offer interesting to you? Let me know!

Examples of WhatsApp Copy

There are various situations that require different copies on WhatsApp. Here are some examples:

Follow-up after providing data
Hi, [name]. How are you? I’m [insert your name] from [company name]. I’m reaching out because I saw you were interested in [form offer]. I’d like to share [new offer or material] with you. Can I call you to discuss further?
Qualified Leads
I’ve received information that you are interested in [product or service]. Can you tell me more about your needs? That way, I can send you the best proposal.
Sending a link with more information
You can find more about [information the lead is looking for, such as prices, models, plans, etc.] on our website. I’ll send the link here to make it easier: [link].

Examples of Instagram Copy

Instagram is another platform rich in content, so copywriting techniques shouldn’t be left out. Here are a few examples:

Authority Copy: “Understand how to increase B2B lead generation by 521%.”
Persuasive Copy: “Get 20% off with just one click.”
Promise Copy: “Secrets to becoming a successful entrepreneur.”

Examples of Chatbot Copy

Leadster’s Chatbot is present in various market segments, such as services, education, software, product sales, automotive, B2B, and real estate.
Therefore, the copies are customized according to the sector and objective. Here are some of the best:

Legal (interest): “Let’s find out how I can help with your case?”
Insurance (interest): “Let’s find out the ideal plan for you.”
B2B (discovery): “Want to know how [insert the main benefit your product delivers to clients]?”
Real Estate (consideration): “We have a special deal for you. Want to know what it is?”
Software (interest): “Want to see a personalized demo for your company?”
Telecommunications (discovery): “Can I help you find the best internet plan?”
Finance (consideration): “Would you like to get a quote in 5 minutes?”
Education (discovery): “Want to learn about the ideal course for you?”
Product Sales (consideration): “Would you like a special price deal?”

Read more: The 27 Calls to Action That Convert the Most at Leadster (and Why They Work)

Characteristics of Good Copy for Digital Marketing

Tips for turning your copy into an excellent one keep coming! Here are 5 characteristics of a killer copy:

Attractive: Focus on the benefits for the reader.
Trustworthy: Make the reader feel confident in what they’re reading and see your brand as a market leader. This increases conversion chances.
Clear: The message should be easy to read and understand.
Concise: Focus on short and objective texts, otherwise, you won’t hold the reader’s attention.
Persuasive: Encourage the reader, through the article, to take the desired action.

What Are Mental Triggers?

Many copies are created based on mental triggers—information that seems disconnected in the article but provokes an automatic reaction from the user about a service.

The most used triggers in sales are:

Affinity
Authority
Consistency and Commitment
Scarcity
Social Proof
Reciprocity

How to Use Mental Triggers to Sell?

First of all, the sales team needs to understand exactly how the buying process works for their persona.

From there, persuasive approaches are developed so that a sale is successfully made. This is where mental triggers come into play.

They must be used cautiously and ethically, as people are constantly bombarded with information, so you need to stand out.

Words That Sell: Best Terms to Use in Negotiation

There are hundreds of essential words used in sales. Here are the 15 best ones to use in a negotiation:

You
Unique
Trustworthy
Now
Opportunity
Free
Save
Easy
Fast
Convert
Solution
Practical
Surprising
Consensus
Useful

How to Use Storytelling for Sales?

Storytelling can be defined as “telling stories.” It’s a technique used by writers, screenwriters, and brands to create compelling narratives, generating identification and emotional connection with the audience.

With storytelling, your copy will:

Capture attention
Educate and inform
Influence decisions
Create connection and engagement

Phew! We’ve reached the end of our article on examples of ready-made copywriting!

Rest assured, after this comprehensive article, you’ll never again stare at a blank page for 15 minutes.

Now, if you want to invest in other tools and techniques to improve your business results, check out the free demo Leadster has prepared for you to learn more about our chatbot!