Marketing 5.0 is yet another classification by the great traditional and digital marketing guru, Philip Kotler.  Despite sounding new, the truth is that the term was coined during the pandemic, back in 2021.  Note: “back in 2021” seems to be an exaggeration, as it has only been 3 years since the book was released.  But the truth … Continue reading Marketing 5.0 explained: applying it to ALL businesses