{"id":3870,"date":"2025-08-19T19:38:47","date_gmt":"2025-08-19T19:38:47","guid":{"rendered":"https:\/\/getleadster.com\/blog\/?p=3870"},"modified":"2025-08-19T19:38:47","modified_gmt":"2025-08-19T19:38:47","slug":"linkedin-ads","status":"publish","type":"post","link":"https:\/\/getleadster.com\/blog\/linkedin-ads\/","title":{"rendered":"LinkedIn Ads: What It Is, How It Works, and How Much It Costs to Advertise"},"content":{"rendered":"\n<p>If you&#8217;re looking to strengthen your brand, boost B2B marketing, attract talent, or build partnerships, LinkedIn Ads is the ideal strategy for your business.<\/p>\n\n\n\n<p>With over 850 million users in 200 countries, the platform is the perfect channel to reach your corporate audience in a targeted way, since LinkedIn provides segmentation based on data shared by each user.<\/p>\n\n\n\n<p>So if you want to go beyond Google Ads, Facebook Ads, or TikTok Ads, let us introduce you to LinkedIn Ads.<\/p>\n\n\n\n<p>Keep reading this article for more!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Is LinkedIn Ads?<\/h2>\n\n\n\n<p>LinkedIn Ads is LinkedIn&#8217;s advertising platform that allows businesses<strong> to create and run ads on the world\u2019s largest professional social network.<\/strong><\/p>\n\n\n\n<p>This media channel is focused on B2B marketing strategies, helping you reach <strong>qualified leads<\/strong> using <strong>demographic, job title, and industry data<\/strong>\u2014ultimately increasing your chances of finding the ideal client and closing more deals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Are the Benefits of Using LinkedIn Ads?<\/h2>\n\n\n\n<p>Even though Google and Facebook Ads are more popular, that doesn&#8217;t mean you shouldn&#8217;t try LinkedIn Ads.<\/p>\n\n\n\n<p>Here are three key advantages of using the platform:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A Broad, Influential, and Willing-to-Buy Audience<\/h3>\n\n\n\n<p>According to LinkedIn Audience 360, f<strong>our out of five professionals on the platform are business decision-makers.<\/strong> That means your chances of acquiring leads and closing deals are high\u2014especially considering LinkedIn\u2019s massive user base.<\/p>\n\n\n\n<p>LinkedIn users also have<strong> twice the buying power compared to the average internet user. <\/strong>That\u2019s why investing in this platform can generate excellent results.<\/p>\n\n\n\n<p><em>Also read: How to Identify and Approach Decision Makers in B2B Sales<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Powerful Targeting to Reach Qualified Leads<\/h3>\n\n\n\n<p>As mentioned earlier, LinkedIn Ads lets you filter your target audience by <strong>professional, demographic, and social factors\u2014<\/strong>offering highly precise lead segmentation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A Platform Focused on Boosting B2B Businesses<\/h3>\n\n\n\n<p>LinkedIn accounts for <strong>80% of all <\/strong><a href=\"https:\/\/getleadster.com\/blog\/b2b-leads\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>B2B leads<\/strong><\/a><strong> generated via social media.<\/strong><\/p>\n\n\n\n<p>This means most B2B companies are already using LinkedIn to share content, form partnerships, and close high-value deals.<\/p>\n\n\n\n<p>To illustrate, our visual designer and branding strategist, Thiago Silva, highlights the difference between LinkedIn Ads and Facebook Ads. While both are effective, the main distinction lies in the audience. Check it out!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">LinkedIn Ads Formats<\/h2>\n\n\n\n<p>LinkedIn Ads offers four main types of ads. Let\u2019s explore each one:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sponsored Content<\/h3>\n\n\n\n<p>Sponsored Content refers to promoted posts that <strong>appear in the LinkedIn feed, <\/strong>blended in with organic posts but marked with a \u201c<strong>sponsored<\/strong>\u201d label.<\/p>\n\n\n\n<p>This format is ideal for<strong> generating conversions, attracting qualified leads, and boosting brand awareness.<\/strong><\/p>\n\n\n\n<p>Sponsored Content can take<strong> three subformats:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Videos<\/li>\n\n\n\n<li>Static images<\/li>\n\n\n\n<li>Carousels<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Sponsored InMail<\/h3>\n\n\n\n<p>InMail is LinkedIn\u2019s<strong> private messaging system<\/strong>, similar to a chat.&nbsp;<\/p>\n\n\n\n<p>Sponsored InMail allows you <strong>to promote events, offer trials, or educate your audience directly in their inboxes.<\/strong><\/p>\n\n\n\n<p>This type of ad outperforms traditional email campaigns,<strong> boasting over 50% open rates<\/strong> and charging only when messages are delivered.<\/p>\n\n\n\n<p>You can include links,<strong> lead generation forms, CTAs,<\/strong> and track which users engage with your content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Text Ads<\/h3>\n\n\n\n<p>Text Ads appear in the<strong> right-hand column of the LinkedIn feed.<\/strong> They feature a small image, a headline, and a short description. Their <strong>primary goal is to drive traffic.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Dynamic Ads<\/h3>\n\n\n\n<p>Dynamic Ads are <strong>personalized campaigns shown to users at scale. <\/strong>Each ad is customized with the user\u2019s profile image and information.<\/p>\n\n\n\n<p>This format is ideal for increasing brand awareness, driving traffic, generating conversions, or promoting content.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/getleadster.com\/lead-generation-strategies-with-chatbots\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"353\" src=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/arte-blog-1024x353.webp\" alt=\"\" class=\"wp-image-2674\" srcset=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/arte-blog-1024x353.webp 1024w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/arte-blog-300x103.webp 300w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/arte-blog-768x265.webp 768w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/arte-blog.webp 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How Much Does It Cost to Advertise on LinkedIn Ads?<\/h2>\n\n\n\n<p>You control your ad spend, as costs vary by bidding model: <strong>cost-per-click (CPC), cost-per-thousand impressions (CPM), or cost-per-view (CPV).<\/strong><\/p>\n\n\n\n<p>However, LinkedIn does have minimum investment requirements:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Minimum daily budget: R$20.00<\/li>\n\n\n\n<li>Minimum bid per ad: R$4.00<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How to Run LinkedIn Ads?<\/h2>\n\n\n\n<p>Now that you know the costs, ad formats, and advantages of LinkedIn Ads, here\u2019s a step-by-step guide to get started:<\/p>\n\n\n\n<p><em>Also read: Paid Media Plan 2022 \u2013 A Guide to Creating Online Ads<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Access Campaign Manager<\/h3>\n\n\n\n<p>Create an account and log in to LinkedIn Campaign Manager. Here, you can name your campaign and manage ad groups.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Set Your Campaign Objective<\/h3>\n\n\n\n<p>Choose your campaign goal\u2014LinkedIn provides several common objectives to guide your actions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Choose Your Audience<\/h3>\n\n\n\n<p>Define who you want to target. Be sure <strong>to segment effectively using demographic<\/strong> and professional filters.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Choose the Ad Format<\/h3>\n\n\n\n<p>Decide on the ad type: Sponsored Content, Sponsored InMail, Text Ads, or Dynamic Ads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Create Your Ad<\/h3>\n\n\n\n<p>Design your ad with images, text, or video. Don\u2019t forget your call-to-actions (CTAs).<\/p>\n\n\n\n<p><strong>Note<\/strong>: <strong>Headlines <\/strong>are limited to<strong> 25 characters and body text to 75 characters.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Choose Your Payment Method<\/h3>\n\n\n\n<p>LinkedIn offers two payment options:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CPC (cost-per-click)<\/li>\n\n\n\n<li>CPM (cost-per-thousand impressions)<br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">7. Set Your Budget and Schedule<\/h3>\n\n\n\n<p>Before launching your campaign, define your budget and ad schedule. LinkedIn also provides tools to connect with users who interact with your ad (e.g., request quotes, ask questions, etc.).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Keep Monitoring<\/h3>\n\n\n\n<p>Once your ad is live, your work isn\u2019t done.&nbsp;<\/p>\n\n\n\n<p><strong>Monitor your campaign <\/strong>to see what\u2019s working and what needs improvement.<\/p>\n\n\n\n<p>The best part? LinkedIn Ads provides performance tracking.<\/p>\n\n\n\n<p><strong>You can define which paid media metrics to monitor, such as average CPC, CPM, CTR, etc.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Top 5 Best Practices to Maximize LinkedIn Ads Results<\/h2>\n\n\n\n<p>Let\u2019s wrap up this article with some key tips to boost your LinkedIn Ads performance:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Use Sponsored InMail to Learn About Your Audience<\/h3>\n\n\n\n<p>Sponsored InMail allows for private, <strong>personalized communication.&nbsp;<\/strong><\/p>\n\n\n\n<p>Use this format to gather feedback, <strong>answer questions, and better understand your audience\u2019s pain points and buying stage.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Run A\/B Tests to Gauge Product-Market Fit<\/h3>\n\n\n\n<p><strong>Use A\/B testing to determine if your product or service resonates with your intended audience. <\/strong>The results will help you prioritize strategies and refine your messaging.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Use Retargeting to Increase Conversions<\/h3>\n\n\n\n<p>As Philip Kotler says, \u201cRetaining a customer costs 5 to 7 times less than acquiring a new one.\u201d<\/p>\n\n\n\n<p><strong>Focus part of your budget on users who\u2019ve already interacted with your content.<\/strong><\/p>\n\n\n\n<p>Retarget leads from newsletters, social media, ads, or previous website purchases.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Leverage Audience Expansion Features<\/h3>\n\n\n\n<p>LinkedIn Ads includes an audience expansion feature to help you reach users similar to your existing audience\u2014perfect for scaling reach.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Follow Platform Guidelines<\/h3>\n\n\n\n<p>Even with the best strategies, your campaign can fail if you don\u2019t follow LinkedIn Ads specs and rules.<\/p>\n\n\n\n<p><strong>Stay up to date with LinkedIn\u2019s requirements to avoid mistakes or penalties.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>So, are you ready to start advertising on LinkedIn Ads? Let us know in the comments!<\/p>\n\n\n\n<p>Still unsure about ads? Check out Leadster\u2019s Complete Guide to Paid Media to learn when to invest, the most common platforms, their benefits, trends, and much more! \ud83d\udc99<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/getleadster.com\/leadster-ai\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"365\" src=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/en-dk-3.webp\" alt=\"\" class=\"wp-image-2670\" srcset=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/en-dk-3.webp 980w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/en-dk-3-300x112.webp 300w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/en-dk-3-768x286.webp 768w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re looking to strengthen your brand, boost B2B marketing, attract talent, or build partnerships, LinkedIn Ads is the ideal strategy for your business.<\/p>\n","protected":false},"author":2,"featured_media":3616,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-3870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"_links":{"self":[{"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/posts\/3870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/comments?post=3870"}],"version-history":[{"count":3,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/posts\/3870\/revisions"}],"predecessor-version":[{"id":3916,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/posts\/3870\/revisions\/3916"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/media\/3616"}],"wp:attachment":[{"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/media?parent=3870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/categories?post=3870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/tags?post=3870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}