The Main Goal of Any Company Is to Sell What It Produces<\/p>\n\n\n\n
However, to achieve this goal, many steps must be taken before the long-awaited \u201cyes\u201d finally comes \u2014 and to reach that answer, some tools from neuromarketing can help, such as mental triggers for sales.<\/p>\n\n\n\n
Widely used to create shortcuts in the customer\u2019s decision-making process, a mental trigger needs to be carefully thought out before being put into practice, especially because today\u2019s consumers are more aware and can sense when something doesn\u2019t feel natural.<\/p>\n\n\n\n
With that in mind, we\u2019ve listed 9 mental triggers that still work very well to boost your sales.<\/p>\n\n\n\n
Keep reading to learn more!<\/p>\n\n\n\n
In short, a mental trigger is a piece of information that might seem casually inserted into an article, but actually sparks an automatic reaction in the mind of someone using a product or service.<\/p>\n\n\n\n
Our brains are programmed to make countless decisions throughout the day \u2014 all automatically.<\/p>\n\n\n\n
Some examples include blinking, deciding whether or not to go to the bathroom, or drinking water when thirsty.<\/p>\n\n\n\n
And this same logic applies to sales mental triggers, as they are used to nudge people toward making a purchase.<\/p>\n\n\n\n
However, it\u2019s important to note that this tool has nothing to do with manipulation, as we\u2019ll explain further in this article.<\/p>\n\n\n\n
\ud83d\udd0e Also read: Unique Selling Proposition: What It Is, Its Benefits, and How to Create One<\/a><\/pre>\n\n\n\nHow Do Mental Triggers Work?<\/h3>\n\n\n\n
The human brain makes different types of choices all the time \u2014 some that require more attention, and others that don\u2019t.<\/p>\n\n\n\n
We can split these decisions into two groups:<\/p>\n\n\n\n
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- Fast thinking<\/strong>, when the brain seeks shortcuts to find the fastest solution;<\/li>\n\n\n\n
- Slow thinking<\/strong>, when the brain detects a more difficult choice and needs more time to process the answer.
<\/li>\n<\/ul>\n\n\n\nAnother factor influencing our decisions is how familiar we are with a subject \u2014 the more knowledge we have, the easier it is to make a decision.<\/p>\n\n\n\n
According to a study by the American Association for the Advancement of Science (AAAS), decision-making happens in three stages:<\/p>\n\n\n\n
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- The brain selects what will be done;<\/li>\n\n\n\n
- The decision appears to emerge naturally into consciousness, giving the illusion that it\u2019s a conscious choice;<\/li>\n\n\n\n
- The action related to the decision is carried out.<\/li>\n<\/ol>\n\n\n\n
Understanding these stages and how our brain processes information helps explain the countless involuntary decisions it makes for us every day.<\/strong><\/p>\n\n\n\n
Since marketing heavily depends on consumer behavior, this has become a major field of study.<\/p>\n\n\n\n
With this knowledge, a sales team can understand how a particular audience makes purchasing decisions \u2014 and craft strategies to ensure their choices fall into the fast thinking category.<\/p>\n\n\n\n
That\u2019s why mental triggers are developed \u2014 they\u2019re present without us even noticing, but our brain has already picked up on them and is sending signals to take action.<\/p>\n\n\n\n
If you want to dive deeper into the tricks your brain plays on you every day, check out the video below:<\/p>\n\n\n\n