{"id":3742,"date":"2025-06-10T16:38:33","date_gmt":"2025-06-10T16:38:33","guid":{"rendered":"https:\/\/getleadster.com\/blog\/?p=3742"},"modified":"2025-06-10T16:38:33","modified_gmt":"2025-06-10T16:38:33","slug":"is-it-better-to-hire-a-marketing-agency","status":"publish","type":"post","link":"https:\/\/getleadster.com\/blog\/is-it-better-to-hire-a-marketing-agency\/","title":{"rendered":"Is It Better to Hire a Marketing Agency or Build an In-House Marketing Team?"},"content":{"rendered":"\n

When a company starts to grow and has clear goals to scale operations and boost business, the creation of specialized teams in each operational area becomes inevitable.<\/p>\n\n\n\n

One of these teams is marketing, responsible for brand positioning and promotion, lead generation and qualification for sales, and all necessary support to boost sales results.<\/p>\n\n\n\n

If you’re at the stage of structuring your marketing operation but don’t know where to start, you’ve come to the right article.<\/p>\n\n\n\n

Here, we\u2019ll cover the main areas and roles, as well as different marketing team models that can meet the needs of companies of all sizes.<\/p>\n\n\n\n

What Are the Main Marketing Areas and Roles?<\/h2>\n\n\n\n
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The marketing department has many divisions and specialties that professionals can pursue.<\/p>\n\n\n\n

Not all marketing teams include this entire list of specialized professionals, but we\u2019ll mention all of them so you can understand each in detail.<\/p>\n\n\n\n

Leadership<\/h3>\n\n\n\n

A strong marketing team requires a strong leader\u2014someone who can guide and inspire the team, develop talent, and has technical knowledge to monitor investments and actions.<\/strong><\/p>\n\n\n\n

Depending on the company’s size, this professional could be a supervisor, coordinator, marketing manager, or CMO (Chief Marketing Officer).<\/strong><\/p>\n\n\n\n

In larger teams, it\u2019s common to have a leader for each specific area.<\/p>\n\n\n\n

Operations<\/h3>\n\n\n\n

The operations role in a marketing team may be filled by a generalist <\/strong>professional who oversees and directs the execution of tasks, whether done internally or via external providers such as freelancers or agencies.<\/p>\n\n\n\n

This professional is expected to have at least basic knowledge of all areas and be able to develop, execute, and monitor strategies.<\/p>\n\n\n\n

Job titles may include marketing analyst, digital marketing analyst, or e-commerce analyst, depending on the business profile.<\/strong><\/p>\n\n\n\n

Paid Media<\/h3>\n\n\n\n

Paid media involves advertisements to promote a brand via platforms like Facebook, Instagram, Google, YouTube, Twitter, LinkedIn, and others.<\/p>\n\n\n\n

It also includes offline paid media like radio, TV, magazines, newspapers, and outdoor ads.<\/p>\n\n\n\n

Online and offline paid media analysts typically have different expertise.<\/strong><\/p>\n\n\n\n

You might also be interested in \u2014 Turn Your Paid Traffic into a Lead-Generating Machine<\/a>.<\/p>\n\n\n\n

Content<\/h3>\n\n\n\n

Nearly all marketing strategies and campaigns require content development: social media posts, blog articles, emails, scripts\u2014all rely on content analysts, copywriters, or writers<\/strong> to be effectively developed.<\/p>\n\n\n\n

These professionals are responsible for crafting articles with the right tone and persuasive arguments.<\/p>\n\n\n\n

Social Media<\/h3>\n\n\n\n

Today, most companies\u2014even B2B ones\u2014recognize the need for a social media presence.<\/p>\n\n\n\n

The social media analyst<\/strong> ensures proper positioning and relevant content for the audience, managing platforms like Facebook, Instagram, YouTube, LinkedIn, Twitter, TikTok, etc.<\/p>\n\n\n\n

Design<\/h3>\n\n\n\n

Visual elements are just as important as text. Design spans ad creatives, websites, landing pages, print materials, videos, and even product packaging and app visuals.<\/p>\n\n\n\n

Design roles include graphic designer, layout designer, UI\/UX designer, web designer, videomaker, video editor, and more.<\/strong><\/p>\n\n\n\n

SEO<\/h3>\n\n\n\n

SEO (Search Engine Optimization)<\/strong> focuses on optimizing content for search engines. The SEO analyst works to improve website rankings and drive organic traffic through strategic keyword use, structure, and content quality.<\/p>\n\n\n\n

CRO<\/h3>\n\n\n\n

CRO (Conversion Rate Optimization)<\/a> aims to improve conversion rates. Professionals in this area, such as growth hackers or CRO analysts, analyze data, conduct research, and test hypotheses to increase sales and performance using existing resources.<\/p>\n\n\n\n

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Trade Marketing<\/h3>\n\n\n\n

Trade marketing deals with promotion and sales strategies at the point of sale, including events, fairs, and physical stores.<\/p>\n\n\n\n

Professionals in this segment include event analysts, trade marketing analysts, offline marketing analysts, and point-of-sale (POS) marketing analysts.<\/strong><\/p>\n\n\n\n

Internal Marketing<\/h3>\n\n\n\n

Also known as internal communication or endomarketing,<\/strong> this area communicates brand strategies internally. Motivated teams that feel part of the business are more results-focused.<\/p>\n\n\n\n

Roles include internal communication analyst or endomarketing analyst.<\/strong><\/p>\n\n\n\n

Data Analysis<\/h3>\n\n\n\n

Data analysis<\/a> is crucial for planning and monitoring marketing actions. Data or Business Intelligence analysts transform numbers into actionable strategies.<\/p>\n\n\n\n

4 Marketing Team Models<\/h2>\n\n\n\n
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These models, along with the professionals hired, directly impact brand results.<\/p>\n\n\n\n

Startups won’t typically hire full teams right away. Fortunately, various formats exist for building a capable team.<\/p>\n\n\n\n

Models depend on factors like company size and available marketing budget.<\/p>\n\n\n\n

Based on Operational Areas<\/h3>\n\n\n\n

This collaborative model involves specialists in each area handling all tasks within their field as needed. It features a flat hierarchy and sector integration.<\/p>\n\n\n\n

Based on Accounts<\/h3>\n\n\n\n

Common in agencies, this model forms multidisciplinary teams for each client account.<\/p>\n\n\n\n

Based on Products<\/h3>\n\n\n\n

Ideal for companies with multiple brands under one umbrella or distinct B2B and B2C divisions.<\/a> Similar to the account-based model but internal.<\/p>\n\n\n\n

Based on Projects<\/h3>\n\n\n\n

For launches, events, or campaigns, temporary or outsourced teams may be assembled for added focus during peak workloads.<\/p>\n\n\n\n

Unsure Whether to Hire an Agency or In-House Team? Here\u2019s When Each Makes Sense<\/h2>\n\n\n\n
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Hiring an in-house team isn\u2019t always the best option. In some cases, hiring specialized providers may be more effective.<\/p>\n\n\n\n

What to Consider When Building a Marketing Team<\/h3>\n\n\n\n

Several factors influence this decision:<\/p>\n\n\n\n