{"id":3728,"date":"2025-06-10T15:52:41","date_gmt":"2025-06-10T15:52:41","guid":{"rendered":"https:\/\/getleadster.com\/blog\/?p=3728"},"modified":"2025-06-10T15:52:41","modified_gmt":"2025-06-10T15:52:41","slug":"social-ads","status":"publish","type":"post","link":"https:\/\/getleadster.com\/blog\/social-ads\/","title":{"rendered":"Social Ads: How to Use Social Media to Generate More Leads"},"content":{"rendered":"\n

The growth of social media in recent times is undeniable.<\/p>\n\n\n\n

Every year, new platforms emerge along with thousands of new users who spend a significant amount of time browsing them.<\/p>\n\n\n\n

And it\u2019s not just the number of platforms and audience that has grown during this period.<\/p>\n\n\n\n

These platforms have become important advertising channels, boosting the Social Ads sector.<\/p>\n\n\n\n

According to Statista, impressions for this type of ad grow by 20% year over year.<\/p>\n\n\n\n

And according to a Hootsuite study, 27% of internet users say they\u2019ve discovered new products and brands through Social Ads.<\/p>\n\n\n\n

Want more reasons to explore social media as an advertising channel, understand the top platforms today, and get tips to start leveraging this strategy?<\/p>\n\n\n\n

Then check out the full article we\u2019ve prepared on the topic.<\/p>\n\n\n\n

What Are Social Ads?<\/h2>\n\n\n\n
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Paid media involves ads created to promote a brand, and today it happens primarily through online channels such as Facebook, Instagram, Google, YouTube, Twitter, LinkedIn, and many others.<\/p>\n\n\n\n

Social Ads<\/strong> are a subset of this type of online media, specifically those that take place within social media platforms.<\/strong><\/p>\n\n\n\n

Today, most social media platforms offer ways for brands to create and sponsor content and ads to reach their users.<\/p>\n\n\n\n

This has become a major online advertising channel for brands of all sizes, as it’s more accessible than traditional options like radio, TV, and newspapers, while also reaching a large, qualified, and highly active audience.<\/p>\n\n\n\n

Why Invest in Social Ads?<\/h2>\n\n\n\n

Social Ads campaigns strengthen a brand\u2019s digital presence, offer audience targeting capabilities, and reach a diverse, relevant, and highly present consumer group\u2014most of whom access the platforms daily.<\/p>\n\n\n\n

The main advantages of this type of investment include:<\/p>\n\n\n\n