{"id":3701,"date":"2025-06-03T17:35:03","date_gmt":"2025-06-03T17:35:03","guid":{"rendered":"https:\/\/getleadster.com\/blog\/?p=3701"},"modified":"2025-06-03T17:35:48","modified_gmt":"2025-06-03T17:35:48","slug":"content-marketing-in-2025-2","status":"publish","type":"post","link":"https:\/\/getleadster.com\/blog\/content-marketing-in-2025-2\/","title":{"rendered":"Content Marketing in 2025: What\u2019s Changing and Effective Strategies"},"content":{"rendered":"\n

Is It Worth Starting Content Marketing in 2025? <\/strong>Finding the answer is simple: open your Instagram, go to YouTube, or ask Google something. Do you see the results? Those are the fruits of content marketing.<\/p>\n\n\n\n

And those fruits are being harvested now, but they were planted weeks, months, or even years ago. That\u2019s what content marketing is all about: you need to start as early as possible to reap the rewards in the long term.<\/strong><\/p>\n\n\n\n

Actually, not just in the long term. Many people think content marketing is just article after article, with the main focus on bringing more visitors to your website through Google.<\/p>\n\n\n\n

But Google is just one tool.<\/strong> So are YouTube, Instagram, Facebook, Reddit, LinkedIn, and every other social media platform. Content is everywhere.<\/p>\n\n\n\n

This article is here to dive deeper into content marketing \u2014 what it is, where it happens, and what kind of results it delivers. <\/strong>We\u2019ll also talk a bit about how to implement the strategy and how to keep improving it.<\/p>\n\n\n\n

Starting from the beginning:<\/strong><\/p>\n\n\n\n

What Is Content Marketing?<\/h2>\n\n\n\n
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You might still be unsure about the definition of content marketing, but you definitely know what content itself is.<\/p>\n\n\n\n

Nowadays, with the internet accessible to nearly everyone, content is everywhere. The Oxford Dictionary defines content as:<\/strong><\/p>\n\n\n\n

\u201cA subject or set of subjects covered in a book, letter, document, advertisement, etc.; topic.\u201d<\/p>\n\n\n\n

Content is a video, a social media post, an e-book, a book, a TV show, and more. Content is the work of gathering information and presenting it to your customer base, followers, or leads.<\/strong><\/p>\n\n\n\n

That content always needs to be relevant to whoever\u2019s consuming it \u2014 if it isn\u2019t, no one will engage with it.<\/p>\n\n\n\n

Content marketing is the action of creating that content: identifying your audience, brainstorming topics and keywords, producing content at scale, and distributing it across your available channels.<\/p>\n\n\n\n

Those channels can include social media, podcasts, Google (through SEO), YouTube, and more.<\/p>\n\n\n\n

The content is created to attract more and more interested people \u2014 and turn them into an audience.<\/strong><\/p>\n\n\n\n

From there, it becomes easier to distribute your advertising messages, since you\u2019ll be talking to people who are already interested in your topics \u2014 which makes closing new sales much easier.<\/p>\n\n\n\n

Many people think content marketing began with the rise of the internet. But these tactics go way back. Television itself is a form of content marketing: the more people watch the programming, the more people see the commercials.<\/p>\n\n\n\n

And even television wasn\u2019t the original inventor of content marketing. Here are some of the earliest known examples:<\/strong><\/p>\n\n\n\n

What Were the First Content Marketing Initiatives?<\/h3>\n\n\n\n

The first known example of content marketing was launched in 1895 by John Deere. It was a magazine called The Furrow<\/em>, aimed at farmers, and it’s still in circulation today.<\/p>\n\n\n\n

The Furrow<\/em> featured tips, weather forecasts, and stories about agriculture. Although it was produced by John Deere, it wasn\u2019t a magazine just to promote its products \u2014 those were shown in ads and a few editorials.<\/p>\n\n\n\n

The Furrow<\/em> didn\u2019t reign alone for long. Five years later, in 1900, Michelin launched the first edition of the Michelin Guide<\/em>, a publication that introduced the concept of ranking restaurants with stars.<\/p>\n\n\n\n

The best received three stars, and even those with just one star were proud to be listed.<\/p>\n\n\n\n

The cover text already made the intent of content marketing clear: \u201coffered graciously to drivers.\u201d The idea was (and still is \u2014 the guide is still published) to help drivers find good restaurants in Paris and throughout Europe.<\/p>\n\n\n\n

Here we clearly see the main intent of content marketing:<\/strong> helping everyday people \u2014 whether they\u2019re customers of the brand or not. But the focus is actually on those who are not yet customers.<\/strong><\/p>\n\n\n\n

Imagine a farmer unfamiliar with John Deere: their first contact with the brand wasn’t an ad, but a helpful publication.<\/p>\n\n\n\n

Another interesting example to wrap up this topic: in the U.S., what we call \u201csoap operas\u201d got their name because in 1933, Procter & Gamble invented the format as a content strategy to promote its soap brand.<\/p>\n\n\n\n

Content Marketing as an Inbound Marketing Strategy<\/h3>\n\n\n\n

The first efforts to understand the buyer’s journey can be attributed to Sears, back at the end of the 19th century.<\/p>\n\n\n\n

The American retail giant conducted research to understand what its customers needed, purchased products for resale, and distributed catalogs across the country. Deliveries were made by train.<\/p>\n\n\n\n

But while understanding the buyer\u2019s journey is fundamental to inbound marketing, the strategy only received that name and became a methodology with the birth of HubSpot in 2006.<\/p>\n\n\n\n

HubSpot completely transformed the marketing world. At the time, it introduced a truly revolutionary concept: brands shouldn\u2019t chase after customers <\/strong>by interrupting them with ads or TV commercials. Instead, customers should seek out the brand.<\/strong><\/p>\n\n\n\n

And for that to happen, content marketing is key. Why would customers be interested in a brand beyond the products it sells? Because, in addition to selling, it also produces content.<\/strong><\/p>\n\n\n\n

This content, when useful, informative, interesting, or entertaining, attracts people who often don\u2019t even realize a brand is behind the production.<\/p>\n\n\n\n

That first contact\u2014called attraction<\/em> in the inbound sales funnel proposed by HubSpot (see below)\u2014draws the attention of potential customers to the brand. The next step is to turn them into leads, and then close the sale.<\/a><\/p>\n\n\n\n

\ud83d\udd0e Also read: Top of the Funnel \u2013 Strategies and Content for This Stage of Sales<\/a><\/pre>\n\n\n\n
Omnichannel Content Marketing<\/h3>\n\n\n\n
Back in 2006, most companies did content marketing mainly through blogs. Blogs are similar to the publications we mentioned earlier\u2014The Furrow and the Michelin Guide.<\/p>\n\n\n\n
By sharing their specialized knowledge through a blog, brands began attracting thousands of people to their websites\u2014this is the attraction stage defined by HubSpot.<\/p>\n\n\n\n
With simple forms and increasingly in-depth content, these brands started converting those visitors into leads: they would leave their contact details to access new materials or request a quote.<\/p>\n\n\n\n
That changed significantly with the widespread adoption of content creation on social media, YouTube, and other platforms. Instead of producing content only for their blog, brands began spreading their content across channels,<\/strong> multiplying their number of visitors\u2014and therefore, leads.<\/p>\n\n\n\n
That\u2019s how it works today. Blogs still exist, but content production is now omnichannel, present practically everywhere people gather.<\/strong><\/p>\n\n\n\n
What Is the Goal of Content Marketing?<\/h2>\n\n\n\n
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So far, it\u2019s clear that the main goal of content marketing is to generate visitors and attract people interested in your brand. <\/strong>This is usually done through an inbound marketing strategy in conjunction with content.<\/p>\n\n\n\n
But here\u2019s a great opportunity to dig a little deeper into these goals by introducing you to some metrics you need to monitor for your content marketing in 2025.<\/p>\n\n\n\n
Let\u2019s talk about these:<\/p>\n\n\n\n