{"id":3686,"date":"2025-06-03T17:30:51","date_gmt":"2025-06-03T17:30:51","guid":{"rendered":"https:\/\/getleadster.com\/blog\/?p=3686"},"modified":"2025-06-03T17:30:51","modified_gmt":"2025-06-03T17:30:51","slug":"google-analytics-4-events","status":"publish","type":"post","link":"https:\/\/getleadster.com\/blog\/google-analytics-4-events\/","title":{"rendered":"Google Analytics 4 Events: What They Are and How to Set Them Up"},"content":{"rendered":"\n<p><strong>Google Analytics 4<\/strong> events represented the biggest change marketers had to adapt to between 2022 and 2023.<\/p>\n\n\n\n<p>That\u2019s because, although events already existed in Universal Analytics, the previous version of GA focused mainly on pageview tracking and metrics related to that.<\/p>\n\n\n\n<p>To work with custom events, for example, you needed a more in-depth understanding of Google Tag Manager, which was much less accessible than Google Analytics and required a higher level of expertise.<\/p>\n\n\n\n<p>Now, the focus is entirely on Google Analytics 4 events. It\u2019s still fully possible to track almost everything Universal Analytics offered, but what Google expects is for us, as marketers, to shift our mindset.<\/p>\n\n\n\n<p>This is where many people get overwhelmed. Events may seem too complex and hard to grasp. But in today\u2019s article, you\u2019ll see that\u2019s not quite the case.<\/p>\n\n\n\n<p><strong>Ready to dive deeper into GA4 events? Let\u2019s start with the basics: what are they?<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Are Events and Parameters in Google Analytics 4?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"546\" src=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/10\/2-2-1024x546-1.webp\" alt=\"\" class=\"wp-image-2592\" srcset=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/10\/2-2-1024x546-1.webp 1024w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/10\/2-2-1024x546-1-300x160.webp 300w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/10\/2-2-1024x546-1-768x410.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>This is a key point, especially for those just starting out. Many people suddenly find themselves needing to understand events without ever having thought about them before.<\/p>\n\n\n\n<p>Beginner marketers, for instance. <strong>Using Universal Analytics in its basic form didn\u2019t even encourage users to learn about events.<\/strong><\/p>\n\n\n\n<p>Now, with GA4, events are right on the first screen when you open the tool.<\/p>\n\n\n\n<p>So, understanding what GA4 events are is actually simple: <strong>an event is any measurable interaction a visitor has with your website.<\/strong><\/p>\n\n\n\n<p>Later in the article, we\u2019ll list various events and what they track. But for now, here are some examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Page scrolls<\/li>\n\n\n\n<li>Clicks<\/li>\n\n\n\n<li>Video plays<\/li>\n\n\n\n<li>Form submissions<\/li>\n\n\n\n<li><a href=\"https:\/\/getleadster.com\/blog\/sales-conversion-how-to-increase-your-companys-most-important-metric\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sales conversions<\/a><\/li>\n<\/ul>\n\n\n\n<p>Among others.<\/p>\n\n\n\n<p>It\u2019s also worth mentioning that GA4 events are tied to the ads you create and run\u2014so they go beyond your website.<\/p>\n\n\n\n<p>If someone sees or clicks on an ad, for example, GA4 events can be configured to track that interaction.<\/p>\n\n\n\n<p>That\u2019s essentially what GA4 events are: t<strong>he way to understand the relationship between your site, your visitors, and Google.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What Are GA4 Parameters?<\/h3>\n\n\n\n<p>Parameters are like an extension of events. They add an extra dimension of insight into what exactly happened during that event.<\/p>\n\n\n\n<p>For example: there\u2019s an event called ad_exposure. This event is triggered when a user sees an ad you\u2019re running. Without any parameters, that\u2019s all the data it provides.<\/p>\n\n\n\n<p>But let\u2019s say you want to know the average exposure time of your ad. That\u2019s where the parameter exposure_time comes in\u2014once configured, it captures that specific detail.<\/p>\n\n\n\n<p>Another example: a user clicks a link to download a file from your site, but you offer several files. Without parameters, the file_download event will lump all of those interactions together.<\/p>\n\n\n\n<p>But with the file_name parameter configured, you can identify exactly which files were downloaded. And with others, you can also gather data like file size, type, and link structure.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What Were Events Like in Universal Analytics?<\/h3>\n\n\n\n<p>Before the full focus on event and parameter customization, Universal Analytics still relied on events\u2014but they were standardized and fairly confusing.<\/p>\n\n\n\n<p><strong>All Universal Analytics events followed a simple format. They included four pieces of information:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Category<\/li>\n\n\n\n<li>Action<\/li>\n\n\n\n<li>Label<\/li>\n\n\n\n<li>Value<\/li>\n<\/ul>\n\n\n\n<p>The Category indicated the type of event. The Action described the event itself. The Label was the event name, and the Value showed how many times the event occurred.<\/p>\n\n\n\n<p>It was up to us to make sense of those four data points\u2014naturally, things often got messy.<\/p>\n\n\n\n<p>All of that changed with GA4. Category, Action, and Value were replaced with event parameters, while the Label became the event\u2019s identifier.<\/p>\n\n\n\n<p>A single event, like those mentioned above, is now accompanied by parameters that provide an additional layer of information.<\/p>\n\n\n\n<p><strong>This is part of Google\u2019s effort to turn GA4 into a powerful event-based analytics engine.<\/strong> We\u2019ll talk more about this throughout the article.<\/p>\n\n\n\n<p>But for now:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to Interpret Google Analytics 4 Events<\/h3>\n\n\n\n<p>By now, it\u2019s clear that GA4 events\u2014unlike UA (Universal Analytics)\u2014are highly customizable, and many are already pre-configured, such as the Recommended Events.<\/p>\n\n\n\n<p>The correct way to interpret GA4 events is by understanding the main event types and then diving deep into configuring their parameters.<\/p>\n\n\n\n<p>These parameters will store the most valuable information for your site.<\/p>\n\n\n\n<p>Example: you have a video on your homepage that\u2019s vital to your strategy. You want to know who watched it\u2014but more importantly, you want to know how long they watched it.<\/p>\n\n\n\n<p>Analyzing GA4 event parameters has evolved from a minor task in UA to the core focus for marketing professionals. It\u2019s crucial to master them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Understanding the Types of GA4 Events<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"400\" src=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/08\/Extra-o-que-e-um-ROI-de-SEO.webp\" alt=\"\" class=\"wp-image-2380\" srcset=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/08\/Extra-o-que-e-um-ROI-de-SEO.webp 750w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/08\/Extra-o-que-e-um-ROI-de-SEO-300x160.webp 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>What we\u2019ve discussed so far is theoretical and helps you understand how GA4 was built.<\/p>\n\n\n\n<p>This foundational knowledge gives you a clearer view of what it does and the principles behind it.<\/p>\n\n\n\n<p>But understanding the practical side of GA4 events is equally essential\u2014you can\u2019t skip it.<\/p>\n\n\n\n<p>That\u2019s what we\u2019re going to cover in this section. It\u2019s time to list the different types of GA4 events, explore examples, and explain how they work.<\/p>\n\n\n\n<p>Don\u2019t overlook this part! This is where we really dig into the core of Google Analytics. The sooner you understand how these events work, the better.<\/p>\n\n\n\n<p>This paradigm shift is here to stay. It\u2019s very likely that all future analytics will revolve around this event-based model.<\/p>\n\n\n\n<p><strong>There are four types of GA4 events:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Recommended Events<\/li>\n\n\n\n<li>Automatically Collected Events<\/li>\n\n\n\n<li>Custom Events<\/li>\n\n\n\n<li>Enhanced Measurement Events<\/li>\n<\/ul>\n\n\n\n<p>Each has its own properties, and Recommended Events are further divided into specific subcategories.<\/p>\n\n\n\n<p><strong>Let\u2019s break them down\u2014starting now:<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Recommended Events<\/h3>\n\n\n\n<p>Recommended Events are not added automatically\u2014<strong>you need to configure them through Google Tag Manager.<\/strong><\/p>\n\n\n\n<p>As the name suggests, these are the events Google recommends for more efficient data tracking.<\/p>\n\n\n\n<p>They give you a broader view of interactions on your site and cover almost all of the basic engagement actions your visitors might take.<\/p>\n\n\n\n<p><strong>GA4\u2019s Recommended Events are divided into three categories:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Events for E-commerce<\/li>\n\n\n\n<li>Events for Games<\/li>\n\n\n\n<li>Events for All Properties<\/li>\n<\/ul>\n\n\n\n<p>Since they are quite specific, we\u2019ll go through each in more detail and include a list of these events with descriptions pulled directly from Google.<\/p>\n\n\n\n<p>Let\u2019s go:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Events for E-commerce<\/h4>\n\n\n\n<p>These are the events Google recommends for e-commerce platforms, whether they use a website or mobile app for sales.<\/p>\n\n\n\n<p>Recommended Events for E-commerce are not new\u2014<strong>UA already had this functionality under Enhanced Commerce.<\/strong><\/p>\n\n\n\n<p>The difference now is that, instead of native GA features, GA4 uses specific events configured directly in GTM.<\/p>\n\n\n\n<p>Here\u2019s the list:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>add_payment_info: sends payment details at checkout<\/li>\n\n\n\n<li>add_shipping_info: sends shipping details at checkout<\/li>\n\n\n\n<li>add_to_cart: adds items to the shopping cart<\/li>\n\n\n\n<li>add_to_wishlist: adds items to a wishlist<\/li>\n\n\n\n<li>begin_checkout: starts the checkout process<\/li>\n\n\n\n<li>purchase: completes a purchase<\/li>\n\n\n\n<li>refund: processes a refund<\/li>\n\n\n\n<li>remove_from_cart: removes items from the cart<\/li>\n\n\n\n<li>select_item: selects an item from a list<\/li>\n\n\n\n<li>select_promotion: selects a promotion<\/li>\n\n\n\n<li>view_cart: views the cart<\/li>\n\n\n\n<li>view_item: views an item<\/li>\n\n\n\n<li>view_item_list: views a list of items or offers<\/li>\n\n\n\n<li>view_promotion: views a promotion on your site or app<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/getleadster.com\/lead-generation-strategies-with-chatbots\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/arte-blog-1-1024x341.webp\" alt=\"\" class=\"wp-image-2675\" srcset=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/arte-blog-1-1024x341.webp 1024w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/arte-blog-1-300x100.webp 300w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/arte-blog-1-768x256.webp 768w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/arte-blog-1.webp 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Events for Games<\/h4>\n\n\n\n<p>These Recommended Events are for online game developers and advertisers. Everything done within a game can be tracked and analyzed by GA4.<\/p>\n\n\n\n<p>By \u201conline games,\u201d we\u2019re mostly referring to games developed for Android apps, okay?<\/p>\n\n\n\n<p>See the list below:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>earn_virtual_currency<\/strong>: earns virtual currency (coins, gems, tokens)<\/li>\n\n\n\n<li><strong>join_group<\/strong>: joins a group<\/li>\n\n\n\n<li><strong>level_end<\/strong>: finishes a level in a game<\/li>\n\n\n\n<li><strong>level_start<\/strong>: starts a new level in a game<\/li>\n\n\n\n<li><strong>level_up<\/strong>: levels up in the game<\/li>\n\n\n\n<li><strong>post_score<\/strong>: posts a score<\/li>\n\n\n\n<li><strong>select_content<\/strong>: selects content<\/li>\n\n\n\n<li><strong>spend_virtual_currency<\/strong>: spends virtual currency (coins, gems, tokens)<\/li>\n\n\n\n<li><strong>tutorial_begin<\/strong>: starts a tutorial during the onboarding process<\/li>\n\n\n\n<li><strong>tutorial_complete<\/strong>: completes a tutorial during the onboarding process<\/li>\n\n\n\n<li><strong>unlock_achievement<\/strong>: unlocks an achievement<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Events for All Properties<\/h4>\n\n\n\n<p>These are the events that Google Analytics 4 recommends for all segments, without anything as specific as the two cases above.<\/p>\n\n\n\n<p>Most people will use these events because of their general applicability. <strong>See the list below:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ad_impression<\/strong>: views an ad, app only<\/li>\n\n\n\n<li><strong>earn_virtual_currency<\/strong>: earns virtual currency (coins, gems, tokens)<\/li>\n\n\n\n<li><strong>generate_lead<\/strong>: submits a form or requests information<\/li>\n\n\n\n<li><strong>join_group<\/strong>: joins a group<\/li>\n\n\n\n<li><strong>login<\/strong>: logs in<\/li>\n\n\n\n<li><strong>purchase<\/strong>: completes a purchase<\/li>\n\n\n\n<li><strong>refund<\/strong>: receives a refund<\/li>\n\n\n\n<li><strong>search<\/strong>: searches your site or app<\/li>\n\n\n\n<li><strong>select_content<\/strong>: selects content on your site or app<\/li>\n\n\n\n<li><strong>share<\/strong>: shares content from your site or app<\/li>\n\n\n\n<li><strong>sign_up<\/strong>: creates an account on your site or app<\/li>\n\n\n\n<li><strong>spend_virtual_currency<\/strong>: spends virtual currency (coins, gems, tokens)<\/li>\n\n\n\n<li><strong>tutorial_begin<\/strong>: starts a tutorial during the onboarding process<\/li>\n\n\n\n<li><strong>tutorial_complete<\/strong>: completes a tutorial during the onboarding process<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Automatically Collected Events<\/h3>\n\n\n\n<p>These are the most basic events that everyone has access to as soon as a GA4 account is installed.<\/p>\n\n\n\n<p>To clarify: <strong>these events are already set up and collecting data without you needing to do anything.<\/strong><\/p>\n\n\n\n<p>It\u2019s worth noting that these GA4 events work for both apps and websites. For apps, you need to use Google\u2019s SDK for Firebase during development. That way, you don\u2019t need to add these events through Tag Manager.<\/p>\n\n\n\n<p>For websites, if you use <strong>gtag.js<\/strong> in development, you also don\u2019t need to write any extra lines of code to collect these events.<\/p>\n\n\n\n<p>The list of these events is quite long. You can find the complete list in this direct link from Google.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Custom Events<\/h3>\n\n\n\n<p>Custom Events come into play when Recommended Events and Automatically Collected Events don\u2019t cover a specific data point you want to track and analyze.<\/p>\n\n\n\n<p>The example Google provides on its support page perfectly illustrates this scenario.<\/p>\n\n\n\n<p>Let\u2019s say you run a nonprofit organization that accepts online donations. A donation is not a purchase, so there\u2019s no automated event that captures this data.<\/p>\n\n\n\n<p>In this case,<strong> you need to create a Custom Event, something that can be done directly through Google Tag Manager.<\/strong><\/p>\n\n\n\n<p>The \u201canatomy\u201d of a Custom Event closely follows the model of any GA4 event. It consists of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A name;<\/li>\n\n\n\n<li>At least one parameter.<\/li>\n<\/ul>\n\n\n\n<p>These two points are mandatory for creating a Custom Event. You choose the names according to Google\u2019s rules, which you can find here.<\/p>\n\n\n\n<p>The parameter is defined by a key-value pair. You must create a parameter name and determine its values according to what the parameter describes, directly in Google Tag Manager.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Enhanced Measurement Events<\/h3>\n\n\n\n<p>Despite the intimidating name, these are the simplest events on the list. They require no additional configuration\u2014just the activation and setup of your site in GA4.<\/p>\n\n\n\n<p>You don\u2019t need to make any code changes to your site\u2014just enable Enhanced Measurement directly in the Google Analytics interface.<\/p>\n\n\n\n<p>Here\u2019s a simple step-by-step guide:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Go to Google Analytics;<\/li>\n\n\n\n<li>Click <strong>Admin<\/strong>;<\/li>\n\n\n\n<li>Find the <strong>Property<\/strong> column;<\/li>\n\n\n\n<li>Click <strong>Data Streams &gt; Web<\/strong>;<\/li>\n\n\n\n<li>Toggle the \u201cEnhanced Measurement\u201d switch to <strong>On<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>See below the list of Enhanced Measurement Events and their related parameters:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>page_view<\/strong>: page_location (page URL), page_referrer (previous page URL)<br><\/li>\n\n\n\n<li><strong>scroll<\/strong>: no parameters are collected<br><\/li>\n\n\n\n<li><strong>click<\/strong>: link_classes, link_domain, link_id, link_url, outbound (boolean)<br><\/li>\n\n\n\n<li><strong>video_start, video_progress, video_complete<\/strong>: video_current_time, video_duration, video_percent, video_provider, video_title, video_url, visible (boolean)<br><\/li>\n\n\n\n<li><strong>view_search_results<\/strong>: &#8220;search_term&#8221;, optionally &#8220;q_&lt;additional key&gt;&#8221; where &#8220;&lt;additional key&gt;&#8221; corresponds to a custom query parameter you set in advanced settings<br><\/li>\n\n\n\n<li><strong>file_download<\/strong>: file_extension, file_name, link_classes, link_id, link_text, link_url<br><\/li>\n\n\n\n<li><strong>form_start<\/strong>: form_id, form_name, form_destination<br><\/li>\n\n\n\n<li><strong>form_submit<\/strong>: form_id, form_name, form_destination, form_submit_text<\/li>\n<\/ul>\n\n\n\n<p>This is a high-level overview of GA4 events. For a deeper understanding of how each one works, check out Google\u2019s support.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Download the GA4 Advanced Configuration Guide<\/h2>\n\n\n\n<p>Need a break to absorb all this info?<\/p>\n\n\n\n<p>It can all seem pretty confusing if you don\u2019t have advanced knowledge of Google Analytics. But at the same time, as complex as it is, everything we\u2019ve discussed so far is absolutely essential for your strategy.<\/p>\n\n\n\n<p><strong>You can\u2019t work in digital marketing without fully mastering GA4\u2019s many details. <\/strong>And as we\u2019ve seen, it has many.<\/p>\n\n\n\n<p>If you\u2019re feeling a bit lost, the explanation is simple: you need to study more. And the material you need is right here.<\/p>\n\n\n\n<p><strong>We have a complete e-book to help you better understand all the advanced configurations of Google Analytics 4. <\/strong>Just click the banner below and download it, okay?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Track Events in Real Time<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"400\" src=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/08\/Conceitos-mais-avancados-do-marketing-digital.webp\" alt=\"\" class=\"wp-image-2353\" srcset=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/08\/Conceitos-mais-avancados-do-marketing-digital.webp 750w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/08\/Conceitos-mais-avancados-do-marketing-digital-300x160.webp 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>You can also track your events in real time, with updates every minute via Google.<\/p>\n\n\n\n<p>This works the same way Universal Analytics did with page views.<\/p>\n\n\n\n<p>Tracking events in real time is very useful if you constantly monitor your site\u2019s development, visitor activity, and their actions.<\/p>\n\n\n\n<p><strong>Entire campaigns can depend on this<\/strong>. If you optimize your entire site to boost conversions on a specific page, for example, it\u2019s important to monitor user actions to ensure you\u2019re on the right track.<\/p>\n\n\n\n<p>Tracking real-time events is very simple. It\u2019s the same tab where you monitor page views. Click Reports &gt; Realtime Reports and you\u2019ll see your events listed there.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">DebugView Report for Advanced Users<\/h3>\n\n\n\n<p>Advanced users can also use DebugView to confirm whether events are configured correctly and nothing is out of place.<\/p>\n\n\n\n<p>This step is especially important if you\u2019ve created many Custom Events or made crucial changes to your tag structure.<\/p>\n\n\n\n<p>Identifying bugs before launching campaigns or rolling out major updates ensures everything runs smoothly at the right moment\u2014so you don\u2019t have to fix things in a rush later.<\/p>\n\n\n\n<p><strong>To do this, follow these simple steps:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Go to https:\/\/tagassistant.google.com\/ and add your domain;<br><\/li>\n\n\n\n<li>Access <strong>DebugView<\/strong> from the <strong>Admin<\/strong> tab.<\/li>\n<\/ol>\n\n\n\n<p>Just a reminder: this is an advanced task and should be left to your <a href=\"https:\/\/getleadster.com\/blog\/traffic-manager\/\" target=\"_blank\" rel=\"noreferrer noopener\">traffic manager<\/a> or website developer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Are Conversion Events and Event Grouping<\/h2>\n\n\n\n<p>Here on the blog, we\u2019ve talked a lot about <a href=\"https:\/\/getleadster.com\/blog\/conversion-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">conversions,<\/a> including what they are and how to increase them on your site.<\/p>\n\n\n\n<p>Google Analytics 4 also treats conversions very seriously. Its definition is similar to ours: any action your visitors take that\u2019s relevant to your business goals.<\/p>\n\n\n\n<p>The thing is, GA4 doesn\u2019t distinguish between what is and isn\u2019t a conversion. It just tracks events. You\u2019re the one who needs to define an event as a conversion.<\/p>\n\n\n\n<p>To wrap up this article,<strong> let\u2019s talk a bit more about this crucial subject for any <\/strong><a href=\"https:\/\/getleadster.com\/blog\/25-digital-marketing-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>digital marketing<\/strong><\/a><strong> strategy.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Conversion Events<\/h3>\n\n\n\n<p>As mentioned, a conversion is directly related to what you define as your business and marketing campaign goals.<\/p>\n\n\n\n<p>There are standard types of conversions that we\u2019re used to seeing, tracking, and encouraging on websites. Some examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Newsletter subscription<\/li>\n\n\n\n<li>Lead generation<\/li>\n\n\n\n<li><a href=\"https:\/\/getleadster.com\/blog\/lead-qualification-questions\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lead qualification<\/a><\/li>\n\n\n\n<li>Quote request<\/li>\n\n\n\n<li>Sale<\/li>\n<\/ul>\n\n\n\n<p>Among others. However, Google won\u2019t treat these events as special. You must tell it that these are conversions.<\/p>\n\n\n\n<p>In fact, some events are already considered conversions\u2014but they\u2019re very few. For websites, for example, only the purchase event is considered. Here\u2019s the list:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>purchase<\/strong>: Web and ap<\/li>\n\n\n\n<li><strong>first_open<\/strong>: app only<\/li>\n\n\n\n<li><strong>in_app_purchase<\/strong>: app only<\/li>\n\n\n\n<li><strong>app_store_subscription_convert<\/strong>: app only<\/li>\n\n\n\n<li><strong>app_store_subscription_renew<\/strong>: app only<\/li>\n<\/ul>\n\n\n\n<p>To add conversions, you need to mark them individually in Google Analytics. This task is fairly simple. Here\u2019s how:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>First, click Admin;<\/li>\n\n\n\n<li>Go to the Property column and then click Events;<\/li>\n\n\n\n<li>In the events table, select the ones you want to mark as conversions\u2014and that\u2019s it!<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Event Grouping<\/h3>\n\n\n\n<p>Understanding Event Grouping is more for curiosity\u2019s sake, as it usually doesn&#8217;t have a major impact on your strategy.<\/p>\n\n\n\n<p>Event Grouping is the collection of several events performed by user groups. Think of yourself here, browsing the blog and reading this article.<\/p>\n\n\n\n<p>After you finish, you click on a banner and read another article. Then you go to another page and watch a video. In total, you spent 20 minutes on the site and triggered 20 events.<\/p>\n\n\n\n<p><strong>Google Analytics waits for you to end your session on the site before it counts the events. <\/strong>And those events are counted together, through this Event Grouping.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<p>And now, I\u2019d like to make a quick addition to the article so we can better talk about tracking the leads you\u2019re generating.<\/p>\n\n\n\n<p>Google Analytics tracks leads like this: through events. <strong>But there are already tools on the market that track leads in a much simpler way.<\/strong><\/p>\n\n\n\n<p>The main thing is to have a dashboard that clearly shows you the source, quantity, and quality of your leads. And that\u2019s something Leadster does really well.<\/p>\n\n\n\n<p>But we deliver a bit more than that.<strong> Our main focus is on helping you generate more leads every day through our chatbot.<\/strong><\/p>\n\n\n\n<p>Give it a try today and see how our simple dashboard can help you get more out of your marketing strategy!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/getleadster.com\/leadster-ai\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"365\" src=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/en-dk-2.webp\" alt=\"\" class=\"wp-image-2669\" srcset=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/en-dk-2.webp 980w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/en-dk-2-300x112.webp 300w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/en-dk-2-768x286.webp 768w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>See an in-depth explanation of Google Analytics 4 events, with examples illustrating what they are and how to configure them.<\/p>\n","protected":false},"author":8,"featured_media":3687,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-3686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"_links":{"self":[{"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/posts\/3686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/comments?post=3686"}],"version-history":[{"count":2,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/posts\/3686\/revisions"}],"predecessor-version":[{"id":3714,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/posts\/3686\/revisions\/3714"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/media\/3687"}],"wp:attachment":[{"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/media?parent=3686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/categories?post=3686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/tags?post=3686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}