{"id":3559,"date":"2025-04-22T20:13:28","date_gmt":"2025-04-22T20:13:28","guid":{"rendered":"https:\/\/getleadster.com\/blog\/?p=3559"},"modified":"2025-04-22T20:13:28","modified_gmt":"2025-04-22T20:13:28","slug":"digital-marketing-team","status":"publish","type":"post","link":"https:\/\/getleadster.com\/blog\/digital-marketing-team\/","title":{"rendered":"Digital Marketing Team: How to Structure It from Scratch"},"content":{"rendered":"\n<p>Right from the start, most companies, whether they are advertising agencies or not, are concerned with understanding how to create a digital marketing team.<\/p>\n\n\n\n<p>There are always doubts about the size of the team, the essential roles for the business, and which skills to invest in.<\/p>\n\n\n\n<p>With that in mind, Leadster has created a complete article about digital marketing teams, their importance, and how to structure them from scratch!<\/p>\n\n\n\n<p>Let\u2019s get started!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is Digital Marketing?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"400\" src=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/08\/Extra-o-que-e-um-ROI-de-SEO.webp\" alt=\"\" class=\"wp-image-2380\" srcset=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/08\/Extra-o-que-e-um-ROI-de-SEO.webp 750w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/08\/Extra-o-que-e-um-ROI-de-SEO-300x160.webp 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>Digital marketing is <strong>the set of strategies, information, and actions aimed at promoting products, services, and brands in digital media.<\/strong><\/p>\n\n\n\n<p>Digital marketing includes techniques such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Search Engine Optimization (SEO);<\/li>\n\n\n\n<li>Inbound Marketing;<\/li>\n\n\n\n<li>Content Marketing;<\/li>\n\n\n\n<li>Paid Media.<strong><br><\/strong><\/li>\n<\/ul>\n\n\n\n<p>It\u2019s important to note<strong> that 5 billion people worldwide already use the internet\u2014<\/strong>and this number is growing\u2014which means the focus moving forward will be on digital marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why is the Marketing Team Important?<\/h2>\n\n\n\n<p>The marketing team is responsible <strong>for planning and implementing the company\u2019s digital marketin<\/strong>g strategies.<\/p>\n\n\n\n<p>With these strategies,<strong> the department can attract and engage customers and generate revenue<\/strong> through online channels.<\/p>\n\n\n\n<p>In other words, the marketing team is directly linked to the company\u2019s results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Are the Key Areas of a Marketing Team?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"546\" src=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/10\/2-2-1024x546-1.webp\" alt=\"\" class=\"wp-image-2592\" srcset=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/10\/2-2-1024x546-1.webp 1024w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/10\/2-2-1024x546-1-300x160.webp 300w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/10\/2-2-1024x546-1-768x410.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Marketing teams vary depending on the company\u2019s culture and needs. However, we can outline the main areas of a marketing team in general. Check them out!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Leadership<\/h3>\n\n\n\n<p>As the name suggests, this area <strong>coordinates the others<\/strong> and serves as a direct c<strong>ontact with other company teams. <\/strong>Leadership roles may include managers, coordinators, directors, and even a Chief Marketing Officer (CMO).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SEO<\/h3>\n\n\n\n<p>The SEO team is more technical, <strong>focusing on website and blog strategies<\/strong> to achieve strong search engine rankings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Content<\/h3>\n\n\n\n<p>Content planning, creation, and tracking are among the most impactful areas in a company. This team is responsible for website <strong>content, blog posts, social media, email marketing,<\/strong> and collaborating with the SEO team.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Design<\/h3>\n\n\n\n<p>The design team is responsible for shaping the company\u2019s<strong> branding<\/strong> alongside leadership, as well as being at the core <strong>of the creative department.<\/strong> Additionally, they handle the technical aspects of design.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Operations<\/h3>\n\n\n\n<p>The operations team implements <a href=\"https:\/\/getleadster.com\/blog\/marketing-automation-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>marketing automation tools<\/strong><\/a> and <strong>manages workflow execution in line with the plan.<\/strong> This area ensures organization and efficiency within the marketing team.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/getleadster.com\/lead-generation-strategies-with-chatbots\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/arte-blog-1-1024x341.webp\" alt=\"\" class=\"wp-image-2675\" srcset=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/arte-blog-1-1024x341.webp 1024w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/arte-blog-1-300x100.webp 300w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/arte-blog-1-768x256.webp 768w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/arte-blog-1.webp 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How to Build a Digital Marketing Team?<\/h2>\n\n\n\n<p>Before assembling your digital marketing team, you need to understand your company\u2019s needs. In other words, structure your team based on your business\u2019s size and workload.<\/p>\n\n\n\n<p>That\u2019s why we\u2019ve outlined three types of digital marketing teams you can build. Check them out!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Small Digital Marketing Teams<\/h3>\n\n\n\n<p>In small marketing teams, employees often take on multiple roles, as we\u2019ll see below. Managers should be aware that this can lead to overload and lower-quality outputs, so it\u2019s important to minimize these risks.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Marketing Analyst<\/h4>\n\n\n\n<p>The <strong>marketing analyst<\/strong>, who may also act as a manager in this setup, is responsible for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand strategy;<\/li>\n\n\n\n<li>Campaign planning;<\/li>\n\n\n\n<li>Marketing strategy;<\/li>\n\n\n\n<li>Measuring and analyzing results.<\/li>\n\n\n\n<li><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Digital Marketing Assistant<\/h4>\n\n\n\n<p>If the analyst\u2019s workload is too high, a marketing assistant can be hired to handle tasks such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Publishing content;<\/li>\n\n\n\n<li>Monitoring social media;<\/li>\n\n\n\n<li>Tracking performance data.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Designer<\/h4>\n\n\n\n<p>The designer creates the <strong>visual identity and graphics for company publications.<\/strong> This service can be outsourced, but having an in-house designer ensures alignment during creative production.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Copywriter<\/h4>\n\n\n\n<p>The copywriter is responsible for <strong>writing blog articles, social media captions, ad copy, email marketing campaigns, etc.<\/strong> This role is essential for a strong marketing team.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Medium-Sized Digital Marketing Teams<\/h3>\n\n\n\n<p>Medium-sized teams handle a larger workload and require more employees.<\/p>\n\n\n\n<p>To determine the right time to expand, evaluate the increasing workload and the department\u2019s impact on business growth.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Marketing Manager or CMO<\/h4>\n\n\n\n<p>Oversees <strong>the entire marketing team<\/strong>, sets strategies, leads execution, and monitors project progress.<\/p>\n\n\n\n<pre class=\"wp-block-verse\">\ud83d\udc49 <strong>Read also:<\/strong> <a href=\"https:\/\/getleadster.com\/blog\/lead-distribution\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Distribute Leads Within a Sales Team?<\/a><\/pre>\n\n\n\n<h4 class=\"wp-block-heading\">Traffic Manager<\/h4>\n\n\n\n<p>The traffic manager studies keywords and audiences to plan and implement paid ad campaigns.<\/p>\n\n\n\n<p>Beyond planning, they focus on <strong>ad creation, optimization, and budget allocation<\/strong> across different channels.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Marketing Analyst &amp; Assistant<\/h4>\n\n\n\n<p>Their responsibilities remain similar to those in small teams, but with greater specialization due to the increased workload.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Marketing Analyst<\/strong> \u2013 Leads strategies, campaigns, and performance measurement.<\/li>\n\n\n\n<li><strong>Marketing Assistant<\/strong> \u2013 Handles customer interactions, publishing, and tracking performance, assisting the analyst.<br><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Copywriter &amp; Designer<\/h4>\n\n\n\n<p>Both roles maintain their core functions but may require additional hires as the team scales.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Social Media Analyst<\/h4>\n\n\n\n<p>A new addition in medium-sized teams, this role <strong>analyzes social media performance<\/strong> and ensures better engagement strategies.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Web Developer<\/h4>\n\n\n\n<p>Responsible for <strong>building landing pages and maintaining the company\u2019s website<\/strong>, optimizing digital campaign results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Full Digital Marketing Teams<\/h3>\n\n\n\n<p>A full marketing team is recommended for large companies or mid-sized businesses with a strong digital presence.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Front-End &amp; Back-End Developers<\/h4>\n\n\n\n<p>Developers ensure the technical functionality of campaigns and online pages, troubleshooting any issues.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">SEO Analyst<\/h4>\n\n\n\n<p>Manages SEO strategies and performance, ensuring strong rankings in search engines.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Marketing Assistants &amp; Analysts<\/h4>\n\n\n\n<p>The number of assistants and analysts increases in a full team, based on the company\u2019s needs.<\/p>\n\n\n\n<p>Average recommendation: 3 assistants &amp; 3 analysts.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Traffic Manager<\/h4>\n\n\n\n<p><strong>Oversees paid ad campaigns, optimization, and budget distribution.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Copywriters<\/h4>\n\n\n\n<p>Larger companies <strong>should have at least three copywriters<\/strong> to handle all text-based content.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Designers<\/h4>\n\n\n\n<p>Likewise, <strong>three or more designers<\/strong> <strong>are recommended, <\/strong>with the possibility of a <strong>Creative Director<\/strong> to manage the team.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">UX Analyst<\/h4>\n\n\n\n<p>Evaluates user experience and seeks ways to improve <strong>websites, campaigns, and content.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">CRO Analyst<\/h4>\n\n\n\n<p><a href=\"https:\/\/getleadster.com\/blog\/what-is-cro\/\" target=\"_blank\" rel=\"noreferrer noopener\">Optimizes <strong>conversion rates<\/strong><\/a>, ensuring that <strong>visitors become leads<\/strong> rather than just generating traffic.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Social Media Analyst<\/h4>\n\n\n\n<p>As in medium-sized teams, this professional tracks social media engagement and performance.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Head of Marketing<\/h4>\n\n\n\n<p>Supervises the team and is <strong>responsible<\/strong> for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Creating marketing strategies;<\/li>\n\n\n\n<li>Managing department budgets;<\/li>\n\n\n\n<li>Defining, monitoring, and reporting on goals.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Copywriter (Conversion-Focused)<\/h4>\n\n\n\n<p>Unlike general copywriters, this role specializes in <strong>persuasive writing for ads and sales-driven content.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>We\u2019ve reached the end of our <strong>complete article<\/strong> on how to structure a digital marketing team!<\/p>\n\n\n\n<p>If you want more <strong>strategic insights like this<\/strong>, check out our articles in the <strong>Strategy category<\/strong>\u2014you\u2019ll definitely learn a lot! \ud83d\ude80<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/getleadster.com\/leadster-ai\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"365\" src=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/en-dk-3.webp\" alt=\"\" class=\"wp-image-2670\" srcset=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/en-dk-3.webp 980w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/en-dk-3-300x112.webp 300w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/en-dk-3-768x286.webp 768w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Right from the start, most companies, whether they are advertising agencies or not, are concerned with understanding how to create a digital marketing team. There are always doubts about the size of the team, the essential roles for the business, and which skills to invest in. With that in mind, Leadster has created a complete&#8230;<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-3559","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"_links":{"self":[{"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/posts\/3559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/comments?post=3559"}],"version-history":[{"count":2,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/posts\/3559\/revisions"}],"predecessor-version":[{"id":3584,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/posts\/3559\/revisions\/3584"}],"wp:attachment":[{"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/media?parent=3559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/categories?post=3559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/tags?post=3559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}