{"id":3424,"date":"2025-02-18T19:24:15","date_gmt":"2025-02-18T19:24:15","guid":{"rendered":"https:\/\/getleadster.com\/blog\/?p=3424"},"modified":"2025-02-18T19:24:15","modified_gmt":"2025-02-18T19:24:15","slug":"seasonal-dates-in-e-commerce","status":"publish","type":"post","link":"https:\/\/getleadster.com\/blog\/seasonal-dates-in-e-commerce\/","title":{"rendered":"Seasonal Dates in E-commerce: The Best Ones to Sell a Lot"},"content":{"rendered":"\n<p><strong>Seasonal dates in e-commerce<\/strong> are great opportunities to boost sales, and entrepreneurs rarely let them slip by.<\/p>\n\n\n\n<p>In fact, we rely heavily on these dates. Some e-commerce businesses even operate at a loss for certain months, banking on a significant sales increase during seasonal periods.<\/p>\n\n\n\n<p>There are even e-commerce models that emerge specifically because of seasonal dates\u2014such as sellers of Easter eggs and chocolates.<\/p>\n\n\n\n<p>And we love these dates so much that we even create spin-offs. Black Friday started on its own, but now it&#8217;s accompanied by Black Month, Black Week, and Cyber Monday, with a little \u201changover\u201d in December for unsold products.<\/p>\n\n\n\n<p><strong>Today, we\u2019re going to dive deeper into these seasonal dates in e-commerce. The article will be divided into three main sections:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What are the seasonal dates in e-commerce? A simple list;<\/li>\n\n\n\n<li>How to prepare for seasonal dates in e-commerce?<\/li>\n\n\n\n<li>A detailed list of seasonal dates in e-commerce, categorized by time of year.<\/li>\n<\/ul>\n\n\n\n<p>All set? Let\u2019s get started!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">List of Seasonal Dates in E-commerce<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"400\" src=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/08\/Como-elaborar-um-relatorio-com-o-ROI.webp\" alt=\"\" class=\"wp-image-2379\" srcset=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/08\/Como-elaborar-um-relatorio-com-o-ROI.webp 750w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/08\/Como-elaborar-um-relatorio-com-o-ROI-300x160.webp 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>Let\u2019s keep it simple: here\u2019s a quick list of the main seasonal dates in e-commerce.<\/p>\n\n\n\n<p><strong>E-commerce has always followed the traditional commercial calendar\u2014<\/strong>meaning its seasonal dates are quite similar to those of the overall retail market.<\/p>\n\n\n\n<p>So, it\u2019s common to see overlapping promotions during these periods. What you see in physical retail stores is often reflected in e-commerce campaigns as well.<\/p>\n\n\n\n<p>However, seasonal dates in e-commerce operate on different levels. I\u2019ve categorized them into two main groups:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ud83d\udcb0 <strong>Sales<\/strong> \u2014 When e-commerce creates specific campaigns featuring selected products for the season, aiming for a major boost in sales. Example: Black Friday and Christmas.<\/li>\n\n\n\n<li>\ud83c\udf79 <strong>Branding<\/strong> \u2014 When e-commerce updates its website\u2019s branding and offers general promotions related to the season. Example: Carnival.<\/li>\n<\/ul>\n\n\n\n<p>Of course, there are more specific cases for each business, but these two categories are the most common for seasonal e-commerce strategies.<\/p>\n\n\n\n<p><strong>Here are the dates grouped by category:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ud83c\udf79 January 1st: New Year&#8217;s Day;<\/li>\n\n\n\n<li>\ud83d\udcb0 February 14th: Valentine\u2019s Day;<\/li>\n\n\n\n<li>\ud83d\udcb0 March 15th: Consumer Day;<\/li>\n\n\n\n<li>\ud83c\udf79 Between March 22nd and April 24th (varies by year): Easter;<\/li>\n\n\n\n<li>\ud83d\udcb0 Second Sunday of May: Mother\u2019s Day;<\/li>\n\n\n\n<li>\ud83d\udcb0 Second Sunday of August: Father\u2019s Day;<\/li>\n\n\n\n<li>\ud83c\udf79 October 31st: Halloween;<\/li>\n\n\n\n<li>\ud83d\udcb0 Last Friday of November: Black Friday;<\/li>\n\n\n\n<li>\ud83d\udcb0 Monday after Black Friday: Cyber Monday;<\/li>\n\n\n\n<li>\ud83d\udcb0 December 25th: Christmas.<\/li>\n<\/ul>\n\n\n\n<p>Don\u2019t worry\u2014we\u2019ll go over each of these dates individually throughout the article. But for now, let\u2019s quickly discuss the difference between branding dates and sales-driven dates.<\/p>\n\n\n\n<p>And more importantly, how to determine which category a specific seasonal date falls into for your e-commerce business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to Determine if Seasonal Dates Are Best for Sales or Branding<\/h3>\n\n\n\n<p>As you\u2019ve seen, our classification above is quite general and doesn\u2019t necessarily apply to every e-commerce business.<\/p>\n\n\n\n<p>For example, a clothing e-commerce store will focus 100% on sales campaigns for Christmas. A dental products e-commerce store probably won\u2019t.<\/p>\n\n\n\n<p><strong>To determine which category applies to your business, consider these three key factors:<\/strong><\/p>\n\n\n\n<p>1\ufe0f\u20e3 Who is your audience?<br>2\ufe0f\u20e3 <a href=\"https:\/\/getleadster.com\/blog\/product-descriptions\/\" target=\"_blank\" rel=\"noreferrer noopener\">What products do you sell?<br><\/a>3\ufe0f\u20e3 When does demand for your products increase?<\/p>\n\n\n\n<p>It may sound basic, but that\u2019s because it <strong>is<\/strong> basic!<\/p>\n\n\n\n<p>This analysis is easy for those who conduct audience research, curate a relevant product portfolio, and stay informed about market trends.<\/p>\n\n\n\n<p><strong>That\u2019s our main recommendation: deeply understand your business, your products, your market, and your audience.<\/strong><\/p>\n\n\n\n<p>If you consistently analyze these factors, answering the question \u201cWhich seasonal dates in e-commerce can I sell on?\u201d will come naturally.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Difference Between Branding and Sales in E-commerce<\/h3>\n\n\n\n<p>Everything in e-commerce should ultimately lead to sales\u2014that\u2019s the primary goal.<\/p>\n\n\n\n<p>However, there are some dates when high sales volume isn\u2019t realistic. In these cases, focus on branding instead.<\/p>\n\n\n\n<p>But what does e-commerce branding mean? It\u2019s simple: updating your site\u2019s design to match the seasonal theme and offering some related promotions.<\/p>\n\n\n\n<p><strong>Take Valentine\u2019s Day for a clothing e-commerce store\u2014it\u2019s a crucial date for sales.<\/strong><\/p>\n\n\n\n<p>Meanwhile, Halloween may not drive massive sales, but the date can\u2019t be ignored.<\/p>\n\n\n\n<p>Most retail stores decorate for Halloween. Even if big promotions aren\u2019t viable, adjusting your website\u2019s branding for Halloween and offering small themed discounts is a great idea.<\/p>\n\n\n\n<p><strong>Working with seasonal e-commerce dates is about understanding your audience and anticipating their needs.<\/strong><\/p>\n\n\n\n<p>If all your competitors are using Halloween-themed branding, it\u2019s worth doing the same to \u201cride the wave\u201d and capture extra sales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Prepare for Seasonal Dates in E-commerce?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"400\" src=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/08\/Extra-o-que-e-um-ROI-de-SEO.webp\" alt=\"\" class=\"wp-image-2380\" srcset=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/08\/Extra-o-que-e-um-ROI-de-SEO.webp 750w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/08\/Extra-o-que-e-um-ROI-de-SEO-300x160.webp 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>Now that you know the seasonal dates and their purpose for your e-commerce business, it\u2019s time to talk about preparation.<\/p>\n\n\n\n<p>If the date isn\u2019t a major sales opportunity for your store, <strong>the branding work is fairly simple:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Designers and front-end developers create the new layout;<\/li>\n\n\n\n<li>The updated layout is deployed;<\/li>\n\n\n\n<li>Selected products receive discounts;<\/li>\n\n\n\n<li>Discounts are announced via newsletter;<\/li>\n\n\n\n<li>Google Ads or Meta Ads campaigns are created based on the new site theme.<\/li>\n<\/ul>\n\n\n\n<p>Typically, <a href=\"https:\/\/getleadster.com\/blog\/lead-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">these campaigns focus more on lead generation rather<\/a> than direct sales\u2014unless it\u2019s a key sales-driven season.<\/p>\n\n\n\n<p>That is, of course, assuming your e-commerce business incorporates <a href=\"https:\/\/getleadster.com\/blog\/inbound-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">inbound marketing<\/a> in some way.<\/p>\n\n\n\n<p>But for high-priority dates, when maximizing sales is the main goal, more extensive preparation is required.<\/p>\n\n\n\n<p>Think back to the clothing e-commerce store example. For Valentine\u2019s Day, it must be fully prepared to maximize revenue.<\/p>\n\n\n\n<p><strong>So, what does that preparation look like in practice? Let\u2019s go step by step.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Selecting Products for Promotions<\/h3>\n\n\n\n<p>The first step in preparing for seasonal dates in e-commerce is selecting which products will go on sale.<\/p>\n\n\n\n<p>This step is crucial because product selection can influence the entire promotion strategy.<\/p>\n\n\n\n<p>With the right products, you can create strong promotional hooks. For example, a \u201cPrinted Shirt Festival\u201d for the clothing store.<\/p>\n\n\n\n<p>The best way to select products is by considering the impact of the promotion first.<\/p>\n\n\n\n<p>If it\u2019s a major seasonal event, offer discounts on your best-selling products, new collections, or items that customers highly desire.<\/p>\n\n\n\n<p>If it\u2019s just a branding-driven campaign, you can promote slower-moving products or items with lower demand.<\/p>\n\n\n\n<p><strong>Choosing the right products for seasonal e-commerce promotions is a strategic move that defines the effectiveness of your campaign.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Determining Discounts and Profit Margins<\/h3>\n\n\n\n<p>We have an article focused on pricing digital products that, while not exactly your case here, will help you with some formulas, especially the markup formula, commonly associated with <strong>profit margins.<\/strong><\/p>\n\n\n\n<p>Your second step in taking advantage of seasonal dates in e-commerce is determining how much discount you will offer.<\/p>\n\n\n\n<p>For this, you need to analyze the base price of a product and how much you can reduce your profit margin to offer a good discount.<\/p>\n\n\n\n<p><strong>Important: Discounts are only given on profit margins, never on operational costs!<\/strong><\/p>\n\n\n\n<p>This is worth mentioning because, during Black Friday, many businesses get caught up in a frenzy of discounts, which can be detrimental, driven by competition that also lowers prices.<\/p>\n\n\n\n<p>Make a list of your best-selling products and your newest launches. Check the profit margin for each\u2014or if they all have the same margin.<\/p>\n\n\n\n<p>From there, determine how much you can lower the price.<strong> If you reduce 50% of the profit margin, how does that reflect on the product\u2019s price?<\/strong><\/p>\n\n\n\n<p>Many people will say, &#8220;50% off the product\u2019s price!&#8221;\u2014but that&#8217;s not quite how it works. Sharp margin reductions will have much smaller direct impacts on the final price.<\/p>\n\n\n\n<p>Speaking of which:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/getleadster.com\/lead-generation-strategies-with-chatbots\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/arte-blog-1-1024x341.webp\" alt=\"\" class=\"wp-image-2675\" srcset=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/arte-blog-1-1024x341.webp 1024w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/arte-blog-1-300x100.webp 300w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/arte-blog-1-768x256.webp 768w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/arte-blog-1.webp 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Seeking Partnerships to Lower Prices Even More<\/h3>\n\n\n\n<p>This is a more specific action and is related to how you conduct business.<\/p>\n\n\n\n<p>Partnerships with suppliers during events like Black Friday are very common. In fact, many wholesalers run promotions during this time to help retailers offer bigger discounts.<\/p>\n\n\n\n<p><strong>Reach out to your supplier, shipping company, and everyone involved in your logistics chain. See what discounts you can secure to lower your prices even further.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Determining Promotional Materials<\/h3>\n\n\n\n<p>Since you\u2019re working with e-commerce, most of your graphic materials will be digital.<\/p>\n\n\n\n<p>In fact, all your graphic materials will be digital.<\/p>\n\n\n\n<p><strong>To implement a successful seasonal sales strategy, you\u2019ll need to produce:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A key visual for the campaign<\/strong>: This will define the overall design of all materials, from the website to advertisements.<\/li>\n\n\n\n<li><strong>All related content<\/strong>: Social media posts, newsletters, launch videos (if applicable), purchase confirmation messages (with upsell opportunities), ads, discount codes, influencer collaborations (if applicable), and any other content required by your brand.<\/li>\n\n\n\n<li><strong>Ad campaigns<\/strong>: Set up new ads targeting your audience (or segmenting to reach new ones) and determine your budget, along with the exact campaign start date.<\/li>\n\n\n\n<li><strong>Logistics<\/strong>: Coordinate with your logistics provider to handle the increased volume of orders during the promotion period.<\/li>\n\n\n\n<li><strong>Server capacity<\/strong>: A crucial aspect that many brands tend to overlook. When you run amazing promotions, people will visit your site\u2014lots of people. If your server\u2019s capacity isn\u2019t strong enough, your site may crash repeatedly, leading to lost sales.<\/li>\n<\/ul>\n\n\n\n<p>These are the main points you need to consider when preparing your team for seasonal e-commerce dates.<\/p>\n\n\n\n<p>Of course, additional specific factors may arise, but they will generally complement these main areas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">On Promotion Day<\/h3>\n\n\n\n<p>On the day of the promotion (or during the promotion days), it\u2019s essential to set up schedules so your team is available at all times.<\/p>\n\n\n\n<p><strong>This is especially important for major events like Black Friday, but not only for those. Remember, what makes a promotion successful isn\u2019t just the date\u2014it\u2019s the prices!<\/strong><\/p>\n\n\n\n<p>So, if you&#8217;re running a New Year&#8217;s promotion with special prices available only on December 31st and January 1st, ensure your team is on rotation for the full 48 hours of the sale.<\/p>\n\n\n\n<p>E-commerce businesses that overlook this often lose sales due to simple customer inquiries that go unanswered due to lack of support.<\/p>\n\n\n\n<p>Speaking of customer service, it\u2019s worth checking out <strong>Leadster\u2019s ShopBot<\/strong>.<\/p>\n\n\n\n<p>It\u2019s an <a href=\"https:\/\/getleadster.com\/blog\/chatbot-for-e-commerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">e-commerce chatbot<\/a> powered by Natural Language Processing, capable of answering any customer questions about your products and website with no need for menus\u2014just like a human agent.<\/p>\n\n\n\n<p>Click the banner above to learn more about this tool. It\u2019s revolutionizing e-commerce, especially by reducing customer support costs during crucial sales events.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Sales Opportunities Does Each Seasonal Date Offer in E-Commerce?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"546\" src=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/10\/2-2-1024x546-1.webp\" alt=\"\" class=\"wp-image-2592\" srcset=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/10\/2-2-1024x546-1.webp 1024w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/10\/2-2-1024x546-1-300x160.webp 300w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/10\/2-2-1024x546-1-768x410.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>So far, we\u2019ve discussed the operational aspects of seasonal e-commerce dates.<\/p>\n\n\n\n<p>But we also need to talk about the opportunities each of these dates presents\u2014and their unique characteristics.<\/p>\n\n\n\n<p><strong>Selling during Christmas is vastly different from selling during Black Friday.<\/strong><\/p>\n\n\n\n<p>Sales arguments change, delivery deadlines shift, promotion start dates vary\u2014everything changes.<\/p>\n\n\n\n<p>Of course, in some cases, the changes are minor between one campaign and another. But in many others, the differences are substantial.<\/p>\n\n\n\n<p>We\u2019ve grouped some key seasonal periods together, considering these factors.<strong> Below, you\u2019ll find what to do and the most significant particularities of these seasonal opportunities in e-commerce:<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mother\u2019s Day, Valentine\u2019s Day, and Father\u2019s Day<\/h3>\n\n\n\n<p>These three are the most important dates for e-commerce throughout the year\u2014more important than Black Friday itself when combined.<\/p>\n\n\n\n<p>According to Webshoppers 2024 statistics (which we have also analyzed here on the blog), e-commerce generates most of its annual revenue from these three dates.<\/p>\n\n\n\n<p>Of course, in terms of gross revenue volume, Black Friday remains the champion. But when we add up these three dates, they easily surpass BF.<\/p>\n\n\n\n<p>The e-commerce businesses that achieve the best results during these occasions are those that sell products suitable as gifts.<\/p>\n\n\n\n<p>The ideal strategy for these dates is to focus on this aspect. <strong>Create gift kits and identify individual products that align with this gifting characteristic. Double down on branding and invest heavily in paid media.<\/strong><\/p>\n\n\n\n<p>Mother\u2019s Day is particularly crucial and is likely the most important of the three. If you need to prioritize one, make it Mother\u2019s Day.<\/p>\n\n\n\n<p>All these dates require advance planning. <strong>The minimum preparation period should be based on the time it takes for your product to reach your most distant delivery point.<\/strong><\/p>\n\n\n\n<p>Keep this in mind\u2014it will be an essential factor for all other seasonal dates in e-commerce.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Black Friday and Christmas<\/h3>\n\n\n\n<p>These dates are the celebrities of the e-commerce world.<\/p>\n\n\n\n<p>The strategies for succeeding during these periods vary widely and, in many cases, are quite specific.<\/p>\n\n\n\n<p><strong>We&#8217;ve already covered the basics throughout this article. However, for Black Friday, there&#8217;s an extra element you need to consider: Black Fraud.<\/strong><\/p>\n\n\n\n<p>It&#8217;s very easy to attract customers on Black Friday\u2014just offer real discounts in percentages that you have never provided before.<\/p>\n\n\n\n<p>If, throughout the year, your maximum discount reaches 15%, then for Black Friday, you\u2019ll need to offer at least 30% off.<\/p>\n\n\n\n<p>This is the key appeal of Black Friday. Those who offer genuine discounts will always have an advantage.<\/p>\n\n\n\n<p>At the same time, businesses that manipulate prices to create misleading discounts will be seen as part of the Black Fraud trend.<\/p>\n\n\n\n<p>Christmas, on the other hand, comes with an additional concern: logistics. This is the most critical period of the year for deliveries. Every logistics system in the country, from postal services to private carriers, becomes overloaded with requests.<\/p>\n\n\n\n<p>So, it&#8217;s wise to start Christmas promotions as early as possible to prevent dissatisfied customers due to delayed deliveries.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>In this list of seasonal events, you may have noticed that we excluded Children&#8217;s Day and Halloween.<\/p>\n\n\n\n<p>These dates are important but don\u2019t bring anything particularly new beyond what we\u2019ve already discussed.<\/p>\n\n\n\n<p>At the end of the day, selling on seasonal dates in e-commerce is a continuous process\u2014as soon as one promotion ends, the next one is already being planned.<\/p>\n\n\n\n<p>And among all the strategies, good customer service remains the most effective way to achieve better results and retain the new customers coming in.<\/p>\n\n\n\n<p><strong>Try Leadster&#8217;s ShopBot today\u2014you\u2019ve probably already seen its banners throughout the article.<\/strong><\/p>\n\n\n\n<p>With ShopBot, you can provide automated customer support that feels like a human conversation. Since it is trained with Generative AI, it can discuss any product-related topic and deliver accurate, real-time responses.<\/p>\n\n\n\n<p>Unlike traditional chatbots that rely on menus.<\/p>\n\n\n\n<p><strong>To try it out, click the banner below. I&#8217;ll be waiting for you. Thanks for reading!<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/getleadster.com\/leadster-ai\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"365\" src=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/en-lt-3.webp\" alt=\"\" class=\"wp-image-2673\" srcset=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/en-lt-3.webp 980w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/en-lt-3-300x112.webp 300w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/en-lt-3-768x286.webp 768w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>See the main dates in e-commerce with tips on individual preparation for each of them.<\/p>\n","protected":false},"author":3,"featured_media":3425,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[31],"tags":[],"class_list":["post-3424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce"],"_links":{"self":[{"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/posts\/3424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/comments?post=3424"}],"version-history":[{"count":2,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/posts\/3424\/revisions"}],"predecessor-version":[{"id":3443,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/posts\/3424\/revisions\/3443"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/media\/3425"}],"wp:attachment":[{"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/media?parent=3424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/categories?post=3424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/tags?post=3424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}