{"id":3417,"date":"2025-02-18T20:22:46","date_gmt":"2025-02-18T20:22:46","guid":{"rendered":"https:\/\/getleadster.com\/blog\/?p=3417"},"modified":"2025-02-18T20:22:46","modified_gmt":"2025-02-18T20:22:46","slug":"google-shopping","status":"publish","type":"post","link":"https:\/\/getleadster.com\/blog\/google-shopping\/","title":{"rendered":"Google Shopping Tutorial: Organic and Ads"},"content":{"rendered":"\n

You who have an e-commerce, how are your ads on Google Shopping?<\/strong><\/p>\n\n\n\n

At this point, I probably don\u2019t need to tell you that Google Shopping is fully integrated into Google\u2019s search experiences, especially the ads.<\/p>\n\n\n\n

Not running ads on Google Shopping is no longer an option. The question is understanding which products and keywords you should create campaigns for. And that\u2019s what we\u2019re going to cover today in this article.<\/p>\n\n\n\n

But another question: how is your organic performance on Google Shopping?<\/strong><\/p>\n\n\n\n

Google Shopping has an entire ecosystem that many store owners end up ignoring because they think it\u2019s too complicated to get into.<\/p>\n\n\n\n

But here\u2019s a tip: it\u2019s not difficult at all. In fact, it\u2019s actually quite easy.<\/p>\n\n\n\n

Today\u2019s article is a tutorial-style one: we\u2019re going to understand how to create Google Shopping ads, how to set up products organically, and discuss keywords a little more.<\/p>\n\n\n\n

Are you ready?<\/p>\n\n\n\n

The Basics: What is Google Shopping?<\/h2>\n\n\n\n
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This is the most basic part of the article, where we\u2019ll cover the fundamentals of what Google Shopping is.<\/p>\n\n\n\n

If you\u2019re already familiar with it, I suggest moving ahead with the reading. The tutorial starts in the next section, okay?<\/p>\n\n\n\n

If you don\u2019t know what Google Shopping is or what Google Shopping ads are, do a quick exercise with me: go to Google and search for \u201cRamones t-shirt.\u201d<\/strong><\/p>\n\n\n\n

Right at the top of the SERP\u2014the name given to the search results page\u2014you\u2019ll see a series of ads for that keyword.<\/p>\n\n\n\n

These are Google Shopping ads. But notice that our search was for a keyword with purchase intent\u2014we searched directly for the product name.<\/p>\n\n\n\n

If we search only for \u201cRamones,\u201d the results are quite different:<\/strong><\/p>\n\n\n\n

In other words, Google Shopping ads are ads that display e-commerce products when someone searches directly for a product.<\/strong><\/p>\n\n\n\n

Google\u2019s AI<\/a> determines the difference.<\/p>\n\n\n\n

But there\u2019s another dimension to Google Shopping: the dedicated shopping search platform.<\/p>\n\n\n\n

For every search, you can select the \u201cShopping\u201d tab directly in the search engine. Clicking on it, you\u2019ll see only products when performing any search:<\/p>\n\n\n\n

It\u2019s basically an entire Google dedicated solely to product searches. And, as such, there are also ads displayed within Google Shopping itself, as you can see below:<\/p>\n\n\n\n

These ads work the same way\u2014sponsored products appear above organic results.<\/p>\n\n\n\n

Notice that the same ads appeared both in the regular SERP and in the Google Shopping SERP.<\/strong><\/p>\n\n\n\n

On the Google Shopping platform, users can apply filters related to their product.<\/p>\n\n\n\n

Color and brand are the standard filters. But depending on the search, other specific information related to the product\u2019s characteristics appears\u2014such as closure style, fabric material, etc.<\/p>\n\n\n\n

So there you have it: that\u2019s Google Shopping. To wrap up this explanation, here\u2019s a quick FAQ covering the platform\u2019s functionality\u2014both for ads and organic listings.<\/strong><\/p>\n\n\n\n

Is Google Shopping Paid?<\/h3>\n\n\n\n

It used to be paid, but not anymore.<\/strong><\/p>\n\n\n\n

Any e-commerce business can display its products on Google Shopping for free. And also run ads with their products through Google Shopping without paying any extra fees.<\/p>\n\n\n\n

This change happened in 2020. Before that, an additional subscription was required to operate in this format.<\/p>\n\n\n\n

Do I Need a Website to Advertise on Google Shopping?<\/h3>\n\n\n\n

Yes, you need a website to advertise on Google Shopping.<\/strong><\/p>\n\n\n\n

The same goes for displaying organic results in the Google Shopping tab. Purchases are not completed on Google; users must click on the ad and go to your website.<\/p>\n\n\n\n

How to List a Website on Google Shopping?<\/h3>\n\n\n\n

We\u2019ll go over the process throughout the article, but you\u2019ll need a Google Merchant account.<\/p>\n\n\n\n

Google Merchant is the platform you\u2019ll use to register your products. Meanwhile, Google Ads is the tool you\u2019ll use to create your ads.<\/p>\n\n\n\n

Do I Need a Google Ads Account to Advertise on Google Shopping?<\/h3>\n\n\n\n

Yes, you must be registered on Google Ads to advertise on Google Shopping.<\/strong><\/p>\n\n\n\n

It\u2019s not possible to create Google Shopping ads on any other platform. This includes both the ads and the organic efforts within the Shopping tab.<\/p>\n\n\n\n

How Are Product Information Registered on Google?<\/h3>\n\n\n\n

To list a product on Google Shopping, you need to submit a standardized XML file that meets Google\u2019s requirements.<\/p>\n\n\n\n

You can check the full list of data attributes at this link. But here\u2019s a quick rundown below:<\/p>\n\n\n\n

Product data attributes:<\/strong><\/p>\n\n\n\n