{"id":3303,"date":"2025-01-29T16:34:46","date_gmt":"2025-01-29T16:34:46","guid":{"rendered":"https:\/\/getleadster.com\/blog\/?p=3303"},"modified":"2025-02-05T23:32:54","modified_gmt":"2025-02-05T23:32:54","slug":"digital-ads-copy-all-sizes-and-configurations","status":"publish","type":"post","link":"https:\/\/getleadster.com\/blog\/digital-ads-copy-all-sizes-and-configurations\/","title":{"rendered":"\u00a0Digital Ads Copy: All Sizes and Configurations"},"content":{"rendered":"\n

Creating the text for digital ads<\/strong> comes with a series of recommendations and best practices. Some of these practices are even mandatory.<\/p>\n\n\n\n

The issue is that many people end up forgetting these platform guidelines until the moment they actually need to create the ad.<\/p>\n\n\n\n

And then, there you are, rushing to get your ad up and running, and you end up having to search through Google and Meta\u2019s help sections to remember the text size requirements.<\/strong><\/p>\n\n\n\n

This would be annoying if it weren’t so common. In a marketing professional\u2019s routine, this is just another Monday.<\/p>\n\n\n\n

But we can help you, no matter the day of the week! In this article, I’ve gathered all the recommended text sizes for digital ads, including some diagrams showing where your text will appear and what it needs to contain.<\/p>\n\n\n\n

Oh, and we also have a free and absolutely useful tool to help you create your digital ad texts! More on that below:<\/p>\n\n\n\n

What Are the Text Sizes for Digital Ads?<\/h2>\n\n\n\n
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I think it\u2019s good for us to start the article by going straight to the point about the text sizes for digital ads because that\u2019s the information you came here for, right?<\/p>\n\n\n\n

Well, the difference between ad types is based on character limits, so at first glance, they might seem very small.<\/p>\n\n\n\n

But that\u2019s because, when it comes to ad text sizes, a single character makes a huge difference.<\/strong><\/p>\n\n\n\n

For example, the difference between 40 characters and 80 characters is tiny. It\u2019s the difference between the phrase \u201chere are 40 characters as an example, okay?\u201d<\/em> and \u201cI brought here an example of 80 characters now so we can talk more about them.\u201d<\/em><\/p>\n\n\n\n

But for ads, this difference is huge, mainly because the ad design is quite limiting.<\/p>\n\n\n\n

Many people struggle to create these texts for Paid Media, whether it\u2019s Google Ads or various Social Ads.<\/p>\n\n\n\n

To solve this problem, we created our Character Counter for Marketing. You select your ad platform and create the text according to its specific limits.<\/p>\n\n\n\n

It\u2019s simple, free, and you can start using it now by clicking this link. Now, let\u2019s explore the text sizes and ad formats.<\/strong><\/p>\n\n\n\n

Facebook Ads<\/h3>\n\n\n\n

Facebook Ads, part of Meta\u2019s ad suite, is a great example for us to dive deeper into the maximum and recommended text sizes.<\/p>\n\n\n\n

For example, let\u2019s look at the text sizes for ads with regular posts (without carousel or video), and we\u2019ll discuss that a bit more:<\/p>\n\n\n\n

Notice how the maximum size on smartphones is 550 characters, and the recommended size is 80 characters. <\/strong>What\u2019s the difference between the two?<\/p>\n\n\n\n

Simple: a visual difference. What Facebook is telling you is that if you exceed the recommended size for your ads, the text will get cut off, and users will have to click the \u201cSee more\u201d tab to read the rest.<\/p>\n\n\n\n

In some cases, that\u2019s okay! But this can impact your conversion rates<\/a>.<\/p>\n\n\n\n

Now, let\u2019s look at the dimensions for Facebook Carousel ads:<\/strong><\/p>\n\n\n\n

Here, there\u2019s no change in the text. The only difference is in the image dimensions. For carousels, only square images (1080×1080) are allowed.<\/strong><\/p>\n\n\n\n

For single post ads, you can also use rectangular images with a resolution of 1080×1350, if you prefer.<\/p>\n\n\n\n

Simple, right? So, let\u2019s quickly recap. The text sizes for Facebook ads are:<\/strong><\/p>\n\n\n\n