{"id":3275,"date":"2025-01-20T20:23:35","date_gmt":"2025-01-20T20:23:35","guid":{"rendered":"https:\/\/getleadster.com\/blog\/?p=3275"},"modified":"2025-01-20T20:23:35","modified_gmt":"2025-01-20T20:23:35","slug":"lead-conversion","status":"publish","type":"post","link":"https:\/\/getleadster.com\/blog\/lead-conversion\/","title":{"rendered":"Lead Conversion: Complete List of All Channels + Examples"},"content":{"rendered":"\n

The conversion of leads<\/strong> happens every day across various channels for thousands of brands throughout Brazil.<\/p>\n\n\n\n

In fact, lead conversion work, at least over the last 10 years, has been one of the most important in digital marketing as a whole.<\/strong><\/p>\n\n\n\n

This is especially true in more specific segments like B2B. The need to have a good lead list is directly related to the sales that the brand will make.<\/p>\n\n\n\n

But generating this list is complicated. One of the biggest points of doubt is which channel to use for lead conversion.<\/p>\n\n\n\n

There are some recommended channels that everyone uses eventually, but there are also others that tend to be left aside.<\/p>\n\n\n\n

Today, we\u2019ll talk about these two realities. We\u2019ll discuss two major categories of lead conversion channels: the ones that everyone uses and the ones that everyone forgets.<\/strong><\/p>\n\n\n\n

But first, we need to talk about the quality of your leads:<\/p>\n\n\n\n

More Than Leads \u2014 Qualified Leads<\/h2>\n\n\n\n
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We compiled data and statistics on lead generation, and one of these data points caught our attention: the biggest concern of companies today is lead generation.<\/p>\n\n\n\n

This data, presented by BrightTALK, shows that the majority of companies analyzed spend more than half of their available marketing budget on lead generation.<\/p>\n\n\n\n

This is because generating these leads, along with the tracking potential that digital marketing brings, ensures that companies have much better chances in their sales.<\/p>\n\n\n\n

Leads can be generated through Inbound Marketing <\/a>and Outbound Marketing, but the most important thing is, without a doubt, generating them and qualifying them.<\/p>\n\n\n\n

But it\u2019s in this qualification process that many people get confused. According to a study by Ascend2, also presented in this article, less than half of the companies analyzed have qualification strategies in place.<\/p>\n\n\n\n

It\u2019s important to talk about lead qualification because it\u2019s through it that lead generation becomes more efficient.<\/p>\n\n\n\n

With qualified leads, you spend less time on conversions that aren\u2019t suitable for your brand or your sales process.<\/p>\n\n\n\n

For example: you have ICPs (Ideal Customer Profiles), but you don\u2019t only sell to them. There\u2019s a whole range of people you can sell to, with some of them being your best customers.<\/p>\n\n\n\n

Similarly, there\u2019s a range of people who are customers you don\u2019t want.<\/strong><\/p>\n\n\n\n

If you\u2019re a mechanic specialized in exhaust systems, you don\u2019t want to generate leads for engine rebuilding.<\/p>\n\n\n\n

If you\u2019re a vinyl record store, you don\u2019t want to generate customers who don\u2019t frequently listen to music.<\/p>\n\n\n\n

Lead qualification is about finding ways to gather more information about a lead before approaching them or investing more time and resources into them.<\/p>\n\n\n\n

This can be done in a few different ways. Let\u2019s discuss them below:<\/p>\n\n\n\n

Qualification at the Time of Conversion<\/h3>\n\n\n\n

This is the most common way of qualifying leads: at the moment of conversion.<\/p>\n\n\n\n

In this case, the brand usually works with lead qualification questions right from the first contact.<\/p>\n\n\n\n

There are two main ways to do this:<\/p>\n\n\n\n