{"id":3268,"date":"2025-01-20T20:07:11","date_gmt":"2025-01-20T20:07:11","guid":{"rendered":"https:\/\/getleadster.com\/blog\/?p=3268"},"modified":"2025-01-20T20:07:11","modified_gmt":"2025-01-20T20:07:11","slug":"multimodal-ai","status":"publish","type":"post","link":"https:\/\/getleadster.com\/blog\/multimodal-ai\/","title":{"rendered":"What is Multimodal AI?"},"content":{"rendered":"\n

Recent advancements in Artificial Intelligence are all pointing towards multimodal AI.<\/strong><\/p>\n\n\n\n

I don\u2019t know if you are familiar with our category of articles dedicated solely to Artificial Intelligence here at Leadster, but if you are, you certainly know how we\u2019ve always discussed how AI is evolving to reach the Iron Man-style Jarvis.<\/p>\n\n\n\n

Basically, for those who are not Marvel fans, this type of AI functions almost like a butler.<\/p>\n\n\n\n

\u201cJarvis, recreate the building parameters for my latest suit. And go ahead and clean the house and make an orange juice without sugar, but still quite sweet.\u201d<\/p>\n\n\n\n

What we mean by this comparison is that AI is advancing to the point where it can handle multiple tasks at the same time.<\/strong><\/p>\n\n\n\n

This is what Multimodal AI promises and delivers.<\/p>\n\n\n\n

Today, we\u2019ll dive deeper into this concept and explore: What is Multimodal AI, its main uses in marketing strategies, and which tools with this functionality you can already try today.<\/p>\n\n\n\n

Are you ready to start?<\/p>\n\n\n\n

What is Multimodal AI?<\/h2>\n\n\n\n
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To understand Multimodal AI, it\u2019s important to grasp what conventional AIs are unable to do.<\/p>\n\n\n\n

Take the free version of ChatGPT as an example. If you ask it to create a video, it will give you a script for recording and editing, but it won\u2019t deliver the video itself.<\/p>\n\n\n\n

Similarly, if you ask Midjourney to create a text, it won\u2019t be able to\u2014its focus is on image creation<\/a>.<\/p>\n\n\n\n

Up to this point, the standard for AIs has been to create a single type of material through prompts, usually text or attachments.<\/p>\n\n\n\n

Multimodal AI is the type of AI that can deliver multiple types of materials at once, within the same tool.<\/strong><\/p>\n\n\n\n

It\u2019s like asking ChatGPT to create a video script and going beyond that\u2014creating the video itself, creating thumbnails for that video, creating images related to the video for social media, narration for insertion in the material, and anything else needed.<\/p>\n\n\n\n

This is the future path for AI. Today, you need several tools\u2014and consequently, several subscriptions\u2014to obtain such complete materials.<\/p>\n\n\n\n

However, we also need to understand that although Multimodal AI is taking its first steps, it is still somewhat far from being able to produce all these materials.<\/p>\n\n\n\n

We\u2019ll discuss this in more detail in the section below. Let\u2019s move forward:<\/p>\n\n\n\n

Basic Multimodality vs. Advanced Multimodality<\/h3>\n\n\n\n

It\u2019s important to highlight that there are two types of multimodality: basic and advanced.<\/p>\n\n\n\n

A simple Multimodal AI is one that can receive different types of input and combine them\u2014<\/strong>for example, DALL-E can produce images based on text prompts as well as image prompts.<\/p>\n\n\n\n

Moreover, Multimodality requires that the system can combine these two prompts.<\/p>\n\n\n\n

It\u2019s as if I create a hybrid prompt that combines both image and text and achieve the expected result.<\/p>\n\n\n\n

At the same time, advanced Multimodality goes a step further\u2014it supports both the input and output of multimedia materials.<\/strong><\/p>\n\n\n\n

It\u2019s important to make this distinction because we\u2019ll delve more into it later in the article, especially in the section with examples.<\/p>\n\n\n\n

What to Expect from Multimodal AI Development in 2025?<\/h3>\n\n\n\n

Multimodal AI is developing little by little, just like Artificial Intelligence itself needed several years to reach the level we have today.<\/p>\n\n\n\n

2025 is the year of Multimodal AI, but instead of singular, this phrase should be plural\u2014the year of Multimodal AIs.<\/strong><\/p>\n\n\n\n

It\u2019s quite likely that we will see already established AIs expanding their areas of operation and transforming into other types of products, able to deliver even more.<\/p>\n\n\n\n

However, it\u2019s less likely that we will see large integrated systems capable of doing everything\u2014after all, \u201ceverything\u201d in this case has already become quite varied.<\/p>\n\n\n\n

To clarify\u2014today there are various types of AI:<\/strong><\/p>\n\n\n\n