{"id":3186,"date":"2024-12-19T15:01:07","date_gmt":"2024-12-19T15:01:07","guid":{"rendered":"https:\/\/getleadster.com\/blog\/?p=3186"},"modified":"2024-12-19T15:01:42","modified_gmt":"2024-12-19T15:01:42","slug":"marketing-6-0","status":"publish","type":"post","link":"https:\/\/getleadster.com\/blog\/marketing-6-0\/","title":{"rendered":"Has Marketing 6.0 Arrived? What Does It Bring That’s Different?"},"content":{"rendered":"\n

Marketing 6.0 is the title of the new book by Phillip Kotler, <\/strong>along with Iwan Setiawan and Hermawan Kartajaya. Released at the end of 2023, it marks an important milestone in contemporary digital marketing.<\/p>\n\n\n\n

As always, Kotler is thinking ahead, envisioning the future while maintaining a sharp focus on the present.<\/p>\n\n\n\n

Everything presented in this book is either just starting to happen or has already been occurring organically and incrementally for some time.<\/p>\n\n\n\n

What Marketing 6.0 promises is the popularization of these innovative techniques and technologies to the point where they become the new standard.<\/p>\n\n\n\n

Today, we\u2019ll delve into Marketing 6.0. What it is, how it\u2019s already being applied, what the future holds, and we\u2019ll explore some examples at the end.<\/strong><\/p>\n\n\n\n

Ready to dive in? Let\u2019s get started:<\/p>\n\n\n\n

The Path to Marketing 6.0<\/h2>\n\n\n\n
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Marketing 6.0 doesn\u2019t emerge as a completely different way of doing marketing. <\/strong>Few things have changed so dramatically as to revolutionize everything we do.<\/p>\n\n\n\n

Usually, these shifts in marketing eras (as numbered by Kotler himself) are more related to how brands approach marketing and the development of products\/services, rather than the tools themselves.<\/p>\n\n\n\n

For instance, television has been a marketing tool since Marketing 3.0. It is still widely used today and remains one of the most reliable ways to launch a product\u2014albeit at a high cost.<\/p>\n\n\n\n

Similarly, the techniques and tools we\u2019ve gained since the internet revolution in Marketing 4.0 won\u2019t be replaced or rendered obsolete.<\/p>\n\n\n\n

Even professionals remain indispensable. With AI’s rise, it might seem that Marketing 6.0 is about task automation and reducing costs with creatives.<\/p>\n\n\n\n

However, the opposite is true: AI\u2019s ease of use brings the need to expand efforts and explore new ways to leverage the team\u2019s creativity.<\/p>\n\n\n\n

Here\u2019s a quick timeline to understand the journey we\u2019ve made so far:<\/strong><\/p>\n\n\n\n

From 1.0 to 6.0 \u2014 Marketing’s Evolution According to Kotler<\/h3>\n\n\n\n

Marketing has come a long way since 1.0.<\/p>\n\n\n\n

In fact, if we trace marketing\u2019s evolution<\/a> far enough, we can find examples that align with the dawn of writing and history itself.<\/p>\n\n\n\n

Thanks to the distinct characteristics of each marketing era, a clear trajectory emerges from Marketing 1.0 to Marketing 6.0.<\/p>\n\n\n\n

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“The most discussed technology in Marketing 5.0 was Artificial Intelligence, which seeks to replicate human problem-solving and decision-making abilities.”<\/em> \u2014 KOTLER, Marketing 6.0<\/em><\/p>\n<\/blockquote>\n\n\n\n

Let\u2019s outline the main traits of each era. See if you can trace this journey:<\/p>\n\n\n\n