![\"\"](\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/09\/Quais-sao-as-principais-formas-de-gerar-leads.webp\")
<\/figure>\n\n\n\nLeadster is a Conversational Marketing platform that simulates human-like interactions in a context familiar to consumers: instant messaging.<\/p>\n\n\n\n
Using solutions like chatbots, you can transform your website\u2019s contact form into a friendly conversation between your company and your customer, automatically and available 24\/7.<\/p>\n\n\n\n
The personalizations and scripts for questions and answers are created directly on the platform with just a few clicks.<\/p>\n\n\n\n
Once the visitor enters the conversation and shares their information, the chatbot continues with qualification questions, helping separate the most valuable leads for the sales team.<\/p>\n\n\n\n
What Are Intelligent Calls?<\/h2>\n\n\n\n![\"\"](\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/10\/2-2-1024x546-1.webp\")
<\/figure>\n\n\n\nImagine this scenario: Someone visits your website, specifically a page about your product or service\u2019s free trial.<\/p>\n\n\n\n
At first, they don\u2019t pay much attention to the elements you want them to focus on. Suddenly, a call-to-action appears in the bottom right corner of the screen<\/strong>\u2014powered by our marketing chatbot<\/a>.<\/p>\n\n\n\nEven so, they don\u2019t click… <\/strong>Time passes, and the call-to-action changes\u2014still nothing.<\/p>\n\n\n\nFinally, on the third attempt, the copy catches their attention, and they click, beginning a conversation with the chatbot and becoming a lead.<\/strong><\/p>\n\n\n\nThis scenario demonstrates how intelligent calls work in action.<\/p>\n\n\n\n
These are personalized and proactive approaches<\/strong> that appear to the user if the primary conversion call (the first one, known as a personalized call) doesn\u2019t work.<\/p>\n\n\n\nIt usually works as follows: the main, personalized call-to-action appears seven seconds after the page loads. If the user doesn\u2019t click to open the chat, the intelligent call-to-action takes over and appears after 20 seconds.<\/strong> This process repeats until the user clicks and starts a conversation with you.<\/p>\n\n\n\nThis way, you can capture visitors with different interests.<\/strong><\/p>\n\n\n\n![\"\"](\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/arte-blog-1024x353.webp\")
<\/a><\/figure>\n\n\n\nHow Do Intelligent Calls Boost Conversion?<\/h3>\n\n\n\n
Going back to the idea that you won\u2019t always grab the user\u2019s attention on the first try\u2014and considering that not all visitors have the same interests\u2014intelligent calls boost your conversion rate by offering alternative copy that may be more engaging for different situations.<\/p>\n\n\n\n
Think of it as trying different calls-to-action in the same flow,<\/strong> meaning you\u2019ll have more chances to capture the visitor\u2019s attention than if you used just one type of copy.<\/p>\n\n\n\nIn short, if your visitor didn\u2019t convert on the first call, you can test other triggers to drive the conversion.<\/p>\n\n\n\n
This way, you can capture leads at different stages of the funnel,<\/strong> which also helps with segmenting those contacts, subsequent nurturing and qualification work, and passing on the leads that are truly an opportunity<\/a> for the sales team.<\/p>\n\n\n\nLearn more: What to Do with Leads After Conversion?<\/p>\n\n\n\n
The Importance of the Right Call at the Right Time<\/h2>\n\n\n\n![\"\"](\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/07\/Como-criar-uma-estrategia-de-geracao-de-leads-com-Chatbots-1024x546-1.webp\")
<\/figure>\n\n\n\nWe must start with the principle that visitors to any website have diverse interests,<\/strong> meaning there\u2019s no reason to use the same technique in all situations and for all users.<\/p>\n\n\n\nAdditionally, it may happen that visitors at different stages of the funnel land on the same page. <\/strong>This is when you need to consider making different approaches that cover each of these stages.<\/p>\n\n\n\nWith this in mind, your brand will be ready to explore dynamic approaches based on each interest, thus improving lead capture and the results achieved.<\/p>\n\n\n\n
Therefore, the different copies of the calls-to-action also make a difference.<\/strong><\/p>\n\n\n\nRemember, at Leadster, we always provide some recommendations to help our clients create killer calls-to-action. Here are a few of them:<\/p>\n\n\n\n
\n- Use texts of no more than 50 characters;<\/li>\n\n\n\n
- The text should be an invitation to a conversation, with an interrogative phrase;<\/li>\n\n\n\n
- Bold, italics, and emojis increase engagement.<\/li>\n<\/ul>\n\n\n\n
Tips for Creating Intelligent Calls<\/h2>\n\n\n\n![\"\"](\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/10\/4-2-1024x546-1.webp\")
<\/figure>\n\n\n\nAlthough the article is important for creating smart calls-to-action, there are many other factors that need to be included in the equation for a successful strategy.<\/p>\n\n\n\n
Here are five essential tips, check them out:<\/p>\n\n\n\n
Use UTMs to track the User\u2019s origin<\/h3>\n\n\n\n
We discussed how smart calls-to-action can be used based on the different origins of a visitor.<\/p>\n\n\n\n
For example, if you’re running an ad or sent an email campaign with a CTA, you can track who came to your website from those clicks and apply a call related to the campaign to increase conversion chances.<\/p>\n\n\n\n
To make this possible, you\u2019ll need to use UTM codes (Urchin Traffic Monitor)<\/a> to identify the source of access to a specific page.<\/p>\n\n\n\nThese parameters can be created using a UTM generator. We recommend using the version provided by Google.<\/p>\n\n\n\n
Create Optimized Calls for Each Source Channel<\/h3>\n\n\n\n
Another option offered by Leadster is the personalization of calls according to each source channel, such as social media, email, direct traffic, organic traffic, paid media, referrals, etc.<\/p>\n\n\n\n
This way, you can personalize the relationship with each visitor to your brand, using interests they\u2019ve already shown.<\/p>\n\n\n\n
Use Different Calls on Each Page of your Website<\/h3>\n\n\n\n
The page of your website can also be a factor for personalizing smart calls-to-action.<\/p>\n\n\n\n
For example, someone visiting your company\u2019s blog has a different interest from someone visiting the pricing\/quote page.<\/p>\n\n\n\n
Therefore, the approach needs to be different; otherwise, you’ll miss opportunities.<\/p>\n\n\n\n
The more aligned with the visitor\u2019s needs, the better the personalization and the results obtained.<\/p>\n\n\n\n
Our suggestion is to separate your website pages based on the different stages of the sales funnel,<\/strong> and then personalize the text of the message according to each need and interest.<\/p>\n\n\n\nConsider each Stage of the Funnel<\/h3>\n\n\n\n
The stages of the sales funnel really help with personalization because what the customer is looking for is different at each stage.<\/p>\n\n\n\n
Therefore, if you can respond to what your consumer wants and is looking for at all stages of the sales funnel, you\u2019ll have a higher chance of guiding them through the purchase.<\/p>\n\n\n\n
Use the statistics to your advantage: 80% of people say they\u2019re more likely to close a deal with a brand that offers a personalized experience, according to research by Instapage.<\/strong><\/p>\n\n\n\n\ud83d\udd0eAlso read: Learn how a Lead Generation Chatbot can Boost Your Marketing Strategy<\/a><\/pre>\n\n\n\nTalk to the Sales Team to Improve your Call<\/h3>\n\n\n\n
The sales team has valuable information about the interests of the leads that come to them.<\/p>\n\n\n\n
Therefore, one of our tips is to talk to this team and ask what the main information clients are looking for.<\/strong><\/p>\n\n\n\n
<\/figure>\n\n\n\nImagine this scenario: Someone visits your website, specifically a page about your product or service\u2019s free trial.<\/p>\n\n\n\n
At first, they don\u2019t pay much attention to the elements you want them to focus on. Suddenly, a call-to-action appears in the bottom right corner of the screen<\/strong>\u2014powered by our marketing chatbot<\/a>.<\/p>\n\n\n\n Even so, they don\u2019t click… <\/strong>Time passes, and the call-to-action changes\u2014still nothing.<\/p>\n\n\n\n Finally, on the third attempt, the copy catches their attention, and they click, beginning a conversation with the chatbot and becoming a lead.<\/strong><\/p>\n\n\n\n This scenario demonstrates how intelligent calls work in action.<\/p>\n\n\n\n These are personalized and proactive approaches<\/strong> that appear to the user if the primary conversion call (the first one, known as a personalized call) doesn\u2019t work.<\/p>\n\n\n\n It usually works as follows: the main, personalized call-to-action appears seven seconds after the page loads. If the user doesn\u2019t click to open the chat, the intelligent call-to-action takes over and appears after 20 seconds.<\/strong> This process repeats until the user clicks and starts a conversation with you.<\/p>\n\n\n\n This way, you can capture visitors with different interests.<\/strong><\/p>\n\n\n\n Going back to the idea that you won\u2019t always grab the user\u2019s attention on the first try\u2014and considering that not all visitors have the same interests\u2014intelligent calls boost your conversion rate by offering alternative copy that may be more engaging for different situations.<\/p>\n\n\n\n Think of it as trying different calls-to-action in the same flow,<\/strong> meaning you\u2019ll have more chances to capture the visitor\u2019s attention than if you used just one type of copy.<\/p>\n\n\n\n In short, if your visitor didn\u2019t convert on the first call, you can test other triggers to drive the conversion.<\/p>\n\n\n\n This way, you can capture leads at different stages of the funnel,<\/strong> which also helps with segmenting those contacts, subsequent nurturing and qualification work, and passing on the leads that are truly an opportunity<\/a> for the sales team.<\/p>\n\n\n\n Learn more: What to Do with Leads After Conversion?<\/p>\n\n\n\n We must start with the principle that visitors to any website have diverse interests,<\/strong> meaning there\u2019s no reason to use the same technique in all situations and for all users.<\/p>\n\n\n\n Additionally, it may happen that visitors at different stages of the funnel land on the same page. <\/strong>This is when you need to consider making different approaches that cover each of these stages.<\/p>\n\n\n\n With this in mind, your brand will be ready to explore dynamic approaches based on each interest, thus improving lead capture and the results achieved.<\/p>\n\n\n\n Therefore, the different copies of the calls-to-action also make a difference.<\/strong><\/p>\n\n\n\n Remember, at Leadster, we always provide some recommendations to help our clients create killer calls-to-action. Here are a few of them:<\/p>\n\n\n\n Although the article is important for creating smart calls-to-action, there are many other factors that need to be included in the equation for a successful strategy.<\/p>\n\n\n\n Here are five essential tips, check them out:<\/p>\n\n\n\n We discussed how smart calls-to-action can be used based on the different origins of a visitor.<\/p>\n\n\n\n For example, if you’re running an ad or sent an email campaign with a CTA, you can track who came to your website from those clicks and apply a call related to the campaign to increase conversion chances.<\/p>\n\n\n\n To make this possible, you\u2019ll need to use UTM codes (Urchin Traffic Monitor)<\/a> to identify the source of access to a specific page.<\/p>\n\n\n\n These parameters can be created using a UTM generator. We recommend using the version provided by Google.<\/p>\n\n\n\n Another option offered by Leadster is the personalization of calls according to each source channel, such as social media, email, direct traffic, organic traffic, paid media, referrals, etc.<\/p>\n\n\n\n This way, you can personalize the relationship with each visitor to your brand, using interests they\u2019ve already shown.<\/p>\n\n\n\n The page of your website can also be a factor for personalizing smart calls-to-action.<\/p>\n\n\n\n For example, someone visiting your company\u2019s blog has a different interest from someone visiting the pricing\/quote page.<\/p>\n\n\n\n Therefore, the approach needs to be different; otherwise, you’ll miss opportunities.<\/p>\n\n\n\n The more aligned with the visitor\u2019s needs, the better the personalization and the results obtained.<\/p>\n\n\n\n Our suggestion is to separate your website pages based on the different stages of the sales funnel,<\/strong> and then personalize the text of the message according to each need and interest.<\/p>\n\n\n\n The stages of the sales funnel really help with personalization because what the customer is looking for is different at each stage.<\/p>\n\n\n\n Therefore, if you can respond to what your consumer wants and is looking for at all stages of the sales funnel, you\u2019ll have a higher chance of guiding them through the purchase.<\/p>\n\n\n\n Use the statistics to your advantage: 80% of people say they\u2019re more likely to close a deal with a brand that offers a personalized experience, according to research by Instapage.<\/strong><\/p>\n\n\n\n The sales team has valuable information about the interests of the leads that come to them.<\/p>\n\n\n\n Therefore, one of our tips is to talk to this team and ask what the main information clients are looking for.<\/strong><\/p>\n\n\n\n<\/a><\/figure>\n\n\n\nHow Do Intelligent Calls Boost Conversion?<\/h3>\n\n\n\n
The Importance of the Right Call at the Right Time<\/h2>\n\n\n\n
<\/figure>\n\n\n\n\n
Tips for Creating Intelligent Calls<\/h2>\n\n\n\n
<\/figure>\n\n\n\nUse UTMs to track the User\u2019s origin<\/h3>\n\n\n\n
Create Optimized Calls for Each Source Channel<\/h3>\n\n\n\n
Use Different Calls on Each Page of your Website<\/h3>\n\n\n\n
Consider each Stage of the Funnel<\/h3>\n\n\n\n
\ud83d\udd0eAlso read: Learn how a Lead Generation Chatbot can Boost Your Marketing Strategy<\/a><\/pre>\n\n\n\n
Talk to the Sales Team to Improve your Call<\/h3>\n\n\n\n
![\"\"](\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/en-dk-3.webp\")
<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"