{"id":3117,"date":"2024-12-11T18:42:46","date_gmt":"2024-12-11T18:42:46","guid":{"rendered":"https:\/\/getleadster.com\/blog\/?p=3117"},"modified":"2024-12-11T18:42:46","modified_gmt":"2024-12-11T18:42:46","slug":"lead-generation-method","status":"publish","type":"post","link":"https:\/\/getleadster.com\/blog\/lead-generation-method\/","title":{"rendered":"The Forgotten Lead Generation Method"},"content":{"rendered":"\n

If you manage a small or medium-sized business website, you\u2019ve likely faced the challenge of increasing lead generation through your site.<\/strong> And it\u2019s no wonder\u2014given the massive amount of online competition, acquiring traffic to provide the visibility your business needs is no easy task.<\/p>\n\n\n\n

At this point, you might have considered measures such as increasing your Google Ads keyword spend or even creating a brand-new website.<\/p>\n\n\n\n

However, redesigning your entire site is a process that requires a significant investment of time and money, and it\u2019s a gamble that may not solve your conversion problem.<\/p>\n\n\n\n

There are several valid alternatives, but one, in particular, has been the secret weapon of the world\u2019s top-performing lead generation sites for years.<\/strong> Below, we\u2019ll introduce you to this methodology, which will help you increase your lead volume without altering your acquisition budget by a single cent.<\/p>\n\n\n\n

Because Spending more Money isn\u2019t the Solution<\/h2>\n\n\n\n
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You\u2019ve probably considered increasing your Google Ads keyword budget to boost results, haven\u2019t you? This option, as well as social media ads, is highly effective in driving qualified traffic to your site and generating leads.<\/strong> However, if you rely solely on this solution, you might end up overspending and achieving a negative ROI<\/a> (return on investment).<\/p>\n\n\n\n

Year after year, Google\u2019s cost-per-click (CPC) increases by about 10%<\/strong>, a result of more confident consumers and growing competition. This makes a strategy based solely on increasing CPC unsustainable.<\/p>\n\n\n\n

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So, what\u2019s the solution<\/strong> when your budget is limited?<\/p>\n\n\n\n

You need to increase your site\u2019s conversion rate.<\/strong> By doing this, your CPC decreases, while the number of qualified leads<\/a> grows.<\/p>\n\n\n\n

I understand that this may sound impossible, and your first thought might be to overhaul your site. But this approach is costly\u2014not just in terms of paying someone to handle the redesign but also the time your company will spend on the project. Additionally, any site redesign without testing can lead to a significant drop in organic traffic afterward.<\/p>\n\n\n\n

A much cheaper and faster solution to this challenge is CRO<\/strong> (Conversion Rate Optimization)<\/strong>, the right-hand tool of digital marketing!<\/p>\n\n\n\n

CRO <\/strong>is a set of techniques and analyses used in digital marketing to optimize site conversions. In other words, it\u2019s about attracting more leads without increasing the number of visitors to your site. It focuses on extracting greater results from your existing traffic.<\/strong><\/p>\n\n\n\n

There\u2019s no magic formula for achieving a high conversion rate on your page. It requires analysis and experimentation to align your site\u2019s value proposition with your customer\u2019s needs.<\/strong><\/p>\n\n\n\n

Although this process may sound complex, CRO can be implemented without technical expertise using free tools.<\/strong><\/p>\n\n\n\n

We have some methodologies to support this process, such as User Experience, Copywriting, and Digital Analytics. In the following articles, we\u2019ll cover each of these to help you build your CRO plan, requiring less than an hour a week.<\/strong><\/p>\n\n\n\n

Today, I\u2019d like to show you how powerful this can be for your results.<\/p>\n\n\n\n

Success Stories in Conversion Optimization<\/h2>\n\n\n\n
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Many companies already applying Conversion Rate Optimization<\/strong> to various areas of their websites are seeing positive results in increased conversion rates.<\/strong><\/p>\n\n\n\n

CRO <\/strong>strategies can be applied to different parts of a website, which is why it\u2019s necessary to analyze and test to identify areas where traffic can be improved and the best ways to do so.<\/p>\n\n\n\n

Here are some interesting CASES to illustrate this point. Keep in mind that simply copying other sites\u2019 actions doesn\u2019t guarantee your results\u2014<\/strong>it requires analyzing your website\u2019s improvement potential, which we\u2019ll detail in future articles.<\/p>\n\n\n\n

1. Adjusting form Variations Increased Sales by 22%<\/h4>\n\n\n\n

Kaya Skin Clinic<\/em>, a beauty clinic, sought to increase scheduled consultations and site sales. After analyzing its conversion page, the company tested a new call-to-action on its form, replacing a generic phrase with something more personalized.<\/p>\n\n\n\n

Original page:<\/p>\n\n\n\n

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New variation:<\/p>\n\n\n\n

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A simple change in the form title from \u201cRegister here for a consultation\u201d to \u201cI want expert advice\u201d increased the clinic\u2019s conversion rate by 137.5% and its sales by 22%.<\/p>\n\n\n\n

Lessons learned:<\/strong><\/p>\n\n\n\n