{"id":2619,"date":"2024-10-22T20:29:45","date_gmt":"2024-10-22T20:29:45","guid":{"rendered":"https:\/\/getleadster.com\/blog\/?p=2619"},"modified":"2024-11-12T20:33:54","modified_gmt":"2024-11-12T20:33:54","slug":"what-is-a-pop-up","status":"publish","type":"post","link":"https:\/\/getleadster.com\/blog\/what-is-a-pop-up\/","title":{"rendered":"What is a Pop-up? How to Create, Set Up, and Convert More"},"content":{"rendered":"\n

Ah, the pop-up for websites… <\/strong>there are those who love it and those who hate it. \ud83c\udfad<\/p>\n\n\n\n

The truth is, this feature is still widely used in marketing strategies<\/strong>, especially for lead generation and conversion actions.<\/p>\n\n\n\n

But is it really the best option to capture visitors’ attention, or is it a strategy that has run its course?<\/strong><\/p>\n\n\n\n

Well, in this article, we\u2019ll leave it up to you to decide. \ud83d\ude09<\/p>\n\n\n\n

But to help you better understand the topic, we\u2019ve gathered the types, advantages, disadvantages, tips, and alternatives to the good old pop-up. Ready to dive in?<\/p>\n\n\n\n

What is a Pop-Up and Where is it Used?<\/h2>\n\n\n\n
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Pop-ups are those windows that automatically appear on the website to grab the user’s attention and, <\/strong>through clear communication and a strong CTA, guide them to complete a certain action.<\/p>\n\n\n\n

This strategy is used both for lead generation<\/strong> and to give an important notice.<\/strong><\/p>\n\n\n\n

It’s worth noting that the pop-up content is usually related to the topic discussed on the page where it appears.<\/p>\n\n\n\n

A quick example: the exit pop-up on Leadster\u2019s blog.<\/p>\n\n\n\n

As soon as the user makes a move to leave the visited page, a pop-up appears asking a question related to the company’s goal and, as much as possible, to the content the person is reading.<\/p>\n\n\n\n

I say “as much as possible” because pop-ups don\u2019t have features like smart triggers. The only way to configure them with different messages per page is by creating multiple pop-ups and setting them all up manually.<\/p>\n\n\n\n

This is one of the main disadvantages of pop-ups, by the way. But no spoilers! We\u2019ll discuss this and other downsides throughout the article.<\/p>\n\n\n\n

For now, see the most common uses of pop-ups in digital marketing strategies today:<\/p>\n\n\n\n

Promote Publications, Events, and News about the Brand<\/h3>\n\n\n\n

You can use pop-ups to draw the visitor’s attention to something specific, whether it’s an event, a news update, or new blog posts from your company, for example.<\/p>\n\n\n\n

This type of pop-up can either be for registration or redirection.<\/p>\n\n\n\n

Promote Exclusive Content<\/h3>\n\n\n\n

Pop-ups on websites can also be used to offer content at the right time for the visitor.<\/p>\n\n\n\n

When showing interest, the visitor can become a lead, allowing you to deliver more targeted communication based on the topic.<\/p>\n\n\n\n

Make sure the content offered makes sense to the visitor, or the pop-up will just be a nuisance.<\/p>\n\n\n\n

Make Offers for Products and Services<\/h3>\n\n\n\n

If you want to guide the visitor towards a promotion, the pop-up works well.<\/p>\n\n\n\n

It directs attention and can spark interest in a visitor who was about to leave your site with a special price or condition.<\/p>\n\n\n\n

This type of pop-up, being more bottom-of-the-funnel, should only be included on pages aligned with that buying moment.<\/p>\n\n\n\n

Keep the User on the Page Longer<\/h3>\n\n\n\n

This feature is also used to keep the visitor on the page longer, as there\u2019s more information for them to consume, and if well-planned and configured, it can spark further interest.<\/p>\n\n\n\n

Create a Sense of Urgency for the Visitor<\/h3>\n\n\n\n

Pop-ups are also used to create a sense of urgency.<\/p>\n\n\n\n

If the visitor is interested in the promotion or offer, it might be their last chance to take advantage of it.<\/p>\n\n\n\n

Some pop-ups offer a timer or countdown feature to enhance this feeling.<\/p>\n\n\n\n

Collect Data and Generate Leads<\/h3>\n\n\n\n

Pop-ups can also collect lead data and grow your database.<\/p>\n\n\n\n

As they need to be quite objective, the information you collect is usually basic, like name and email.<\/p>\n\n\n\n

With this contact information, you can include these leads in more comprehensive workflows to better understand their level of qualification and interest profile.<\/p>\n\n\n\n

Direct to a Specific Page<\/h3>\n\n\n\n

Pop-ups can collect data but can also simply redirect the user to another page with a CTA button.<\/p>\n\n\n\n

This strategy is often used to guide visitors to a more complete landing page on a particular topic or to a product similar to what they were browsing, for example.<\/p>\n\n\n\n

What are the Types of Pop-Ups?<\/h2>\n\n\n\n
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We can divide pop-ups into two major groups: 1. user action and 2. format.<\/strong><\/p>\n\n\n\n

User actions are exactly what the name suggests. The pop-up is triggered by specific actions and typically displays messages relevant to those triggers.<\/p>\n\n\n\n

For example, exit pop-ups are triggered when the user gets near the edge of the screen, often displaying messages like \u201cdon\u2019t leave yet.\u201d<\/p>\n\n\n\n

Formats are also self-explanatory: there are various pop-up sizes and resources brands use to grab the user’s attention, such as pop-ups with music or full-screen pop-ups.<\/p>\n\n\n\n

Let\u2019s dive into the differences and types of each group:<\/p>\n\n\n\n

By User Action<\/h3>\n\n\n\n

Pop-ups triggered by user action only appear when the user takes a specific action,<\/strong> like clicking a button or filling out a form.<\/p>\n\n\n\n

The types of pop-ups triggered by user action include:<\/p>\n\n\n\n