{"id":2615,"date":"2024-10-22T20:24:53","date_gmt":"2024-10-22T20:24:53","guid":{"rendered":"https:\/\/getleadster.com\/blog\/?p=2615"},"modified":"2024-11-12T20:33:58","modified_gmt":"2024-11-12T20:33:58","slug":"brand-persona-and-buyer-persona","status":"publish","type":"post","link":"https:\/\/getleadster.com\/blog\/brand-persona-and-buyer-persona\/","title":{"rendered":"Brand Persona and Buyer Persona: Differences and How to Develop Each One"},"content":{"rendered":"\n<p>Do you know the difference between<strong> brand persona and buyer persona?<\/strong><\/p>\n\n\n\n<p>Learn in this post how to differentiate the two concepts and how to develop them for your brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Is the Difference Between Brand Persona and Buyer Persona?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"546\" src=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/06\/Os-tipos-de-especializacao-que-profissionais-podem-seguir-na-gestao-de-marketing-1024x546-1.webp\" alt=\"\" class=\"wp-image-2167\" srcset=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/06\/Os-tipos-de-especializacao-que-profissionais-podem-seguir-na-gestao-de-marketing-1024x546-1.webp 1024w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/06\/Os-tipos-de-especializacao-que-profissionais-podem-seguir-na-gestao-de-marketing-1024x546-1-300x160.webp 300w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/06\/Os-tipos-de-especializacao-que-profissionais-podem-seguir-na-gestao-de-marketing-1024x546-1-768x410.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Brand Persona and Buyer Persona are two widely used concepts in the world of marketing, communication, and advertising.<\/p>\n\n\n\n<p>But they can cause confusion&#8230;<\/p>\n\n\n\n<p>Are they synonyms? Are they tools that serve the same purpose?<\/p>\n\n\n\n<p>The truth is, in short, the <strong>Brand Persona<\/strong> is the personified representation of a company\u2019s values. It defines how the brand positions itself and communicates in the market.<\/p>\n\n\n\n<p>On the other hand, the <strong>Buyer Persona<\/strong> is the fictional representation of your brand\u2019s ideal customers. It represents the audience that this communication should target.<\/p>\n\n\n\n<p>Both are connected by being humanized representations and by assisting the work of internal teams.<\/p>\n\n\n\n<p>Next, we\u2019ll dive into the details of each concept and how you can apply them to your company.<\/p>\n\n\n\n<p>Read more: ICP, Persona, and Target Audience: Don\u2019t Confuse These 3 Concepts<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Is Brand Persona?<\/h2>\n\n\n\n<p><br>In more detail, the <strong>Brand Persona<\/strong> is the personification of a brand&#8217;s characteristics, personality, and language.<\/p>\n\n\n\n<p>This is a branding tool used to guide the tone of voice and the representation of the company\u2019s ideals in communication and interaction with the public.<\/p>\n\n\n\n<p>Creating a strong brand identity is a way to boost its representation in the market.<\/p>\n\n\n\n<p>It\u2019s also a way to enhance the brand\u2019s image in the eyes of the public, attract new business opportunities, and improve sales results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why Is It Important to Create a Brand Persona?<\/h3>\n\n\n\n<p><br>This tool is created to guide teams that work with content production, communication, marketing, and sales for the brand, making it easier to understand and maintain the same tone of voice and personality across all materials.<\/p>\n\n\n\n<p>With a well-defined and well-applied Brand Persona, the brand creates a strong identity and can thus connect with its intended audience, who identify with the brand through its challenges, goals, and purposes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to Develop a Brand Persona in 9 Steps<\/h3>\n\n\n\n<p><br>With the Brand Persona, you can apply the defined personality, reinforce characteristics you want the public to perceive, and even train employees, the sales team, and customer service to create a standard in customer interactions.<\/p>\n\n\n\n<p>So, let\u2019s go step by step to create it:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. Establish the Brand\u2019s Pillars<\/h4>\n\n\n\n<p><br>What are the most important values for your brand?<\/p>\n\n\n\n<p>These are the <strong>brand pillars,<\/strong> which guide all the actions carried out by the company.<\/p>\n\n\n\n<p>Make a list of these keywords and move on to the next step.<\/p>\n\n\n\n<p>Check out: Value Proposition Canvas \u2013 What It Is and How to Create Yours<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Define the Brand\u2019s Essence<\/h4>\n\n\n\n<p><br>What would you say defines your brand?<\/p>\n\n\n\n<p>What words do you want your audience to associate with your brand?<\/p>\n\n\n\n<p>This is its <strong>essence<\/strong>.<\/p>\n\n\n\n<p>Read also: 200 Names for Marketing Agencies [Original Ideas]<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Brand Promise<\/h4>\n\n\n\n<p><br>As the name suggests, <strong>the brand promise<\/strong> is the agreement made between the company and the consumer during the exchange that happens when a purchase is made.<\/p>\n\n\n\n<p>What does your company deliver with the product or service it sells?<\/p>\n\n\n\n<p>To define the brand promise, think about the <strong>benefits<\/strong> and the<strong> positive impact<\/strong> you want to have on customers&#8217; lives, your community, and the world.<\/p>\n\n\n\n<p>Typically, the brand promise follows this structure:<\/p>\n\n\n\n<p>Promise = We promise (a verb) + (through something) + (to offer a specific result).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. Determine Your Mission<\/h4>\n\n\n\n<p><br>The <strong>brand\u2019s mission<\/strong> is that greater goal for its existence, beyond sales and profit.<\/p>\n\n\n\n<p>This mission guides all the company\u2019s efforts, not just in marketing and sales, but across all departments involved in the operation.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5. Conduct an Internal Analysis<\/h4>\n\n\n\n<p><br>Now that you have these crucial points in hand, look inside your company.<\/p>\n\n\n\n<p>Do the actions, organizational culture, and results align with the definitions made so far?<\/p>\n\n\n\n<p>Consumers want to find transparency, honesty, and consistency in brands.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">6. Listen to What Your Customers Have to Say<\/h4>\n\n\n\n<p><br>During the process of building your Brand Persona, listen to who you intend to impact: your audience.<\/p>\n\n\n\n<p>Conduct surveys with customers to identify how they view your brand, whether they believe the proposed profile matches reality, if they identify with the persona created, and if the communication is effective.<\/p>\n\n\n\n<p>Read also: [Free Template] How to Make a Digital Marketing Proposal?<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">7. Build Your Brand\u2019s Personality Traits<\/h4>\n\n\n\n<p><br>After internally and externally validating the progress made so far, it\u2019s time to truly personify your brand.<\/p>\n\n\n\n<p>This means creating a character that will embody and represent everything you want.<\/p>\n\n\n\n<p>One commonly used tool for this is brand archetypes.<\/p>\n\n\n\n<p>This tool originates from psychiatrist and psychotherapist Carl Jung\u2019s archetype theory, which describes 12 personality types present in heritage and the collective unconscious.<\/p>\n\n\n\n<p>Brand archetypes are sets of patterns used to define details about the brand\u2019s personality and assign characteristics that convey the brand\u2019s values and purposes, reinforcing the image it wants to project to the public.<\/p>\n\n\n\n<p>You can learn everything about this branding tool here: \u201cBrand Archetypes: Discover the 12 Types and Find Yours.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">8. Evaluate the Relationship Between the Brand and the Consumer<\/h4>\n\n\n\n<p><br>The brand\u2019s profile and its consumer are connected.<\/p>\n\n\n\n<p>After all, as we mentioned, the customer identifies with the Brand Persona, and that\u2019s one of the many uses it serves.<\/p>\n\n\n\n<p>So, assess what common traits exist between these two sides and emphasize these points in your Brand Persona\u2019s communication.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">9. Put Your Brand Persona in Writing<\/h4>\n\n\n\n<p><br>At this point, you have all the information you need to create the complete profile of your Brand Persona.<\/p>\n\n\n\n<p>It may or may not become a character featured in your communication, or perhaps a company spokesperson, such as the CEO, embodies this profile in the brand\u2019s communications.<\/p>\n\n\n\n<p>But remember, these are just resources that use the Brand Persona.<\/p>\n\n\n\n<p>In practice, the tool should be a complete document, with the profile, characteristics, tone of voice\u2026 and it should be directed to all professionals who communicate on behalf of the brand.<\/p>\n\n\n\n<p>Include in the complete profile a name, age, occupation, photo, interests, personality type, etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Examples of Brand Persona<\/h3>\n\n\n\n<p><br>We\u2019ve compiled some examples of Brand Persona that we notice through the communication of various brands:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Starbucks<\/h4>\n\n\n\n<p><br>Starbucks is another company with a very strong brand identity and undoubtedly a well-built Brand Persona.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/05\/starbucks.webp\" alt=\"brand persona da starbucks\" class=\"wp-image-9098\"\/><figcaption class=\"wp-element-caption\">Refer\u00eancia: <a href=\"https:\/\/slideplayer.com\/slide\/10245054\/34\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/slideplayer.com\/slide\/10245054\/34\/\" rel=\"noreferrer noopener nofollow\">Sara Son<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p>Besides being a coffee shop, Starbucks seeks to deliver unique, daily moments worth celebrating for consumers.<\/p>\n\n\n\n<p>Other traits we notice include a focus on personalized service, convenience, and comfort.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Disney<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/05\/disney.webp\" alt=\"disney brand persona\" class=\"wp-image-9092\"\/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p><br>When we talk about Disney, a certain image probably comes to mind.<\/p>\n\n\n\n<p>And it\u2019s likely a fun, family-oriented, magical image.<\/p>\n\n\n\n<p>Did we get it right?<\/p>\n\n\n\n<p>This profile is part of Disney\u2019s Brand Persona, which stands out for having ideas and actions that are out of the ordinary, creative and playful, fulfilling dreams and creating magical, unique, and special moments.<\/p>\n\n\n\n<p>You might also like: 8 Types of Narratives and Storytelling Examples for Sales<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/getleadster.com\/lead-generation-strategies-with-chatbots\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"353\" src=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/arte-blog-1024x353.webp\" alt=\"\" class=\"wp-image-2674\" srcset=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/arte-blog-1024x353.webp 1024w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/arte-blog-300x103.webp 300w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/arte-blog-768x265.webp 768w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/arte-blog.webp 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Coca-Cola<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/05\/coca-cola.webp\" alt=\"brand persona da coca-cola \" class=\"wp-image-9090\"\/><\/figure>\n<\/div>\n\n\n<p>In the same vein as Nubank, Coca-Cola doesn\u2019t have a character, but rather an idea. This time, we\u2019re talking about <strong>happiness<\/strong><\/p>\n\n\n\n<p>Notice how in all the commercials and campaigns, the brand is associated with happy, joyful, and inspiring moments, as if it&#8217;s telling us:<strong> with Coca-Cola, everything gets better, and we\u2019re present during the best moments.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Precautions when Creating a Brand Persona<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"546\" src=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/10\/2-2-1024x546-1.webp\" alt=\"\" class=\"wp-image-2592\" srcset=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/10\/2-2-1024x546-1.webp 1024w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/10\/2-2-1024x546-1-300x160.webp 300w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/10\/2-2-1024x546-1-768x410.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Just because you&#8217;ve built an ideal brand persona for your business doesn&#8217;t mean it will be perceived the same way by the market. Therefore, it\u2019s important to pay close attention to the public\u2019s perception.<\/p>\n\n\n\n<p>To do this, before the creation process, <strong>start with the current perception the market has of your brand. <\/strong>Then, define a strategy to gradually align that perception with how you&#8217;d like your brand to be seen.<\/p>\n\n\n\n<p>If you\u2019re unsure how to begin, follow these first three questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What problem does your company (or you) solve?<\/li>\n\n\n\n<li>Why did you become our customer instead of choosing our competitors?<\/li>\n\n\n\n<li>Would you recommend us as a supplier to another company?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What is a Buyer Persona?<\/h2>\n\n\n\n<p><br>The concept of <strong>Buyer Persona<\/strong> is related to a fictional representation of your ideal consumer, based on research and data, which helps to understand how each type of audience you wish to reach behaves and consumes.<\/p>\n\n\n\n<p>The Buyer Persona primarily guides marketing, communication, and sales efforts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why is it Important to Create a Buyer Persona?<\/h3>\n\n\n\n<p><br>When you create a persona, you help the company and the marketing department understand how to position and communicate with potential consumers at any stage of the buying journey.<\/p>\n\n\n\n<p>Moreover, personas direct other areas, experiments, and improvements within the company by adding a more realistic layer to discussions.<\/p>\n\n\n\n<p>By defining all the persona\u2019s characteristics, it becomes possible to understand and prioritize new features, products, and services, improve the website\u2019s content, enhance user experience, determine offers, and produce targeted content that appeals to all materials developed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to Create a Buyer Persona in just 6 Steps<\/h3>\n\n\n\n<p><br>When creating your Buyer Personas (yes, you can have more than one!), keep in mind that combining different practices will result in a more accurate view of who your ideal customer truly is and their behaviors, pain points, and desires.<\/p>\n\n\n\n<p>Check out our tips to build your Buyer Personas now:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. Gather Data and Information from Customers, Prospects, and the Market<\/h4>\n\n\n\n<p><br>The first step in building a persona is <strong>research.<\/strong><\/p>\n\n\n\n<p>You can collect information and data from customers who already engage with your brand, from your prospects and leads, and also gather market data, particularly from your area of expertise.<\/p>\n\n\n\n<p>Be creative in collecting, analyzing, and unifying the data that will lead to the profile representing your audience.<\/p>\n\n\n\n<p>Remember that the profiles should include information such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Demographic characteristics<\/li>\n\n\n\n<li>Interests<\/li>\n\n\n\n<li>Pain points and challenges<\/li>\n\n\n\n<li>Consumer behavior<\/li>\n\n\n\n<li>Goals<\/li>\n<\/ul>\n\n\n\n<p>It\u2019s also worth including explanations of how your product or solution will make a difference in the consumer&#8217;s daily life.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Conduct Interviews to Confirm your Hypotheses<\/h4>\n\n\n\n<p><br>A great way to confirm the data and hypotheses raised in the previous step is to actually reach out to your closest consumers by conducting surveys and interviews.<\/p>\n\n\n\n<p>Select those who best match your idea of a persona, prepare an interview guide, and make the approach.<\/p>\n\n\n\n<pre class=\"wp-block-verse\">\ud83d\udd0e Read also: <a href=\"https:\/\/getleadster.com\/blog\/creative-block\/\" target=\"_blank\" rel=\"noreferrer noopener\">15 Exercises to Overcome Creative Block Now<\/a><\/pre>\n\n\n\n<h4 class=\"wp-block-heading\">3. Research some Buyer Persona Templates<\/h4>\n\n\n\n<p><br>The information in your Buyer Persona profile needs to be standardized and accessible to all teams that will use it.<\/p>\n\n\n\n<p>After all, this will be the guide for creating all of your brand\u2019s actions and materials.<\/p>\n\n\n\n<p>So, before putting the profile on paper, search for templates to choose one that you like or to guide the creation of your own template that will be used.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. Start Creating your Persona\u2019s Profile<\/h4>\n\n\n\n<p><br>With the chosen or created template, you can begin filling in the fields.<\/p>\n\n\n\n<p>Always remember to consider the research and data collected, as creating a persona based on &#8220;gut feeling&#8221; can end up leading your strategy in the wrong direction.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5. Include Demographic Information<\/h4>\n\n\n\n<p><br>Gender, age, profession, place of residence\u2026<\/p>\n\n\n\n<p>These are some of the data that form the profile, based on the insights gathered.<\/p>\n\n\n\n<p>Analyze the data that appeared most frequently in your research to construct this profile.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">6. Also Include Motivations, Challenges, Goals, and Sales Objections<\/h4>\n\n\n\n<p><br>This is what will truly guide the communication, strategies, and actions that will hit the mark with the audience you want to reach.<\/p>\n\n\n\n<p>Knowing your persona\u2019s reality and how your solution can help them is the final step to completing the profile you&#8217;re building.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Buyer Persona Interview Questions<\/h3>\n\n\n\n<p><br>Remember how we said that interviewing customers and leads is one of the main ways to gather the information you need to create your Buyer Persona?<\/p>\n\n\n\n<p>Here are some questions that might be useful:<\/p>\n\n\n\n<p>Read also: 6 Examples of Briefing for Free Download<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Questions related to occupation:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What is your job title?<\/li>\n\n\n\n<li>What are the main activities you perform?<\/li>\n\n\n\n<li>What does a typical workday look like for you?<\/li>\n\n\n\n<li>What skills are necessary for your role?<\/li>\n\n\n\n<li>What challenges do you face at work?<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Questions Related to the Company:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What company do you work for?<\/li>\n\n\n\n<li>How many employees does your company have?<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Questions Related to Goals:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In your life\/home\/family\/work, what do you feel responsible for?<\/li>\n\n\n\n<li>What does success mean to you?<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Questions Related to Challenges:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What is the biggest challenge you face today?<\/li>\n\n\n\n<li>What would you say are your main challenges?<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Personal Questions:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How old are you?<\/li>\n\n\n\n<li>What\u2019s your relationship status?<\/li>\n\n\n\n<li>Do you have children? How many? What\u2019s their age? Do they live with you?<\/li>\n\n\n\n<li>Where do you live?<\/li>\n\n\n\n<li>What\u2019s your level of education?<\/li>\n\n\n\n<li>What did you study?<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Questions related to consuming information:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How do you stay informed?<\/li>\n\n\n\n<li>What websites or blogs do you visit?<\/li>\n\n\n\n<li>Do you like receiving brand emails?<\/li>\n\n\n\n<li>Which social media platforms do you use?<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Questions related to purchasing preferences:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Through which channels do you prefer to purchase? (physical store, consultant, online store, social media, WhatsApp)<\/li>\n\n\n\n<li>How do you prefer to interact with salespeople? (phone call, email, social media, WhatsApp)<\/li>\n\n\n\n<li>Can you tell me more about your last purchase?<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">The &#8220;why&#8221; question<\/h4>\n\n\n\n<p><br>All questions can be followed by this additional one: why?<\/p>\n\n\n\n<p>This question helps us understand the motivations behind each choice and can provide interesting insights for the research.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Common Mistakes when Building Buyer Personas<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"400\" src=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/05\/image-4.png\" alt=\"\" class=\"wp-image-2062\" srcset=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/05\/image-4.png 750w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/05\/image-4-300x160.png 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>The main mistakes in building buyer personas are quite similar to those made when creating traditional personas.<\/p>\n\n\n\n<p>We\u2019re talking about <strong>not understanding the difference between a target audience and a persona;<\/strong> relying on assumptions, which often don\u2019t match reality; struggling<strong> to strike a balance<\/strong> between making the persona too broad or too niche; and conducting <strong>insufficient research\u2014<\/strong>an essential step in developing your Buyer Persona.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Examples of Buyer Personas<\/h3>\n\n\n\n<p><br>Check out some examples and templates that can help in building your Buyer Persona.<\/p>\n\n\n\n<p>But remember: your Buyer Personas are unique\u2014and you need to discover them!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">MailChimp<\/h4>\n\n\n\n<p><br>Personas from MailChimp, one of the largest global companies specializing in email marketing and automation.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Bleez<\/h4>\n\n\n\n<p><br>Persona from Bleez, a platform for creating online stores.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">RockContent<\/h4>\n\n\n\n<p><br>One of the personas from RockContent, a company specializing in online content production.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why not Dive Deeper into the Topic?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"400\" src=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/07\/O-que-significa-ser-data-driven-e-como-se-tornar-mais-direcionado-a-dados.webp\" alt=\"\" class=\"wp-image-2255\" srcset=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/07\/O-que-significa-ser-data-driven-e-como-se-tornar-mais-direcionado-a-dados.webp 750w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/07\/O-que-significa-ser-data-driven-e-como-se-tornar-mais-direcionado-a-dados-300x160.webp 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>Well, after this complete article, we\u2019ve seen that Brand Persona and Buyer Persona are crucial topics for your business.<\/p>\n\n\n\n<p>I hope it helped you develop your own! <\/p>\n\n\n\n<p>Thanks for reading, and don&#8217;t forget to check out our <a href=\"https:\/\/getleadster.com\/\">14 day trial<\/a> &#8211; no credit card required. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/getleadster.com\/leadster-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"365\" src=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/en-lt-2.webp\" alt=\"\" class=\"wp-image-2672\" srcset=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/en-lt-2.webp 980w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/en-lt-2-300x112.webp 300w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/en-lt-2-768x286.webp 768w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is a brand persona? It&#8217;s pretty much how the people who interact with your brand perceives it. Let&#8217;s dig a little deeper. <\/p>\n","protected":false},"author":3,"featured_media":2630,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-2615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"_links":{"self":[{"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/posts\/2615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/comments?post=2615"}],"version-history":[{"count":4,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/posts\/2615\/revisions"}],"predecessor-version":[{"id":3017,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/posts\/2615\/revisions\/3017"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/media\/2630"}],"wp:attachment":[{"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/media?parent=2615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/categories?post=2615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/tags?post=2615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}