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<\/figure>\n\n\n\nThe main point that differentiates franchise marketing from others is: following the predetermined rules set by the franchisor.<\/strong><\/p>\n\n\n\n In other words, elements like language, branding, communication, and other guidelines are already established, and the franchise must create its plan based on these.<\/p>\n\n\n\n When it comes to approval, some areas may be more strict than others, but all materials and campaigns are typically scheduled for the entire year. Any changes or adaptations by the franchise must be reviewed again by the franchisor.<\/p>\n\n\n\n In franchise marketing, we can point out two types of structures:<\/p>\n\n\n\n After exploring what Franchise Marketing is and its importance, it\u2019s time to talk about strategies!<\/p>\n\n\n\n But pay attention, because here the strategies are divided between the franchisor and the franchisees to achieve even better results.<\/p>\n\n\n\n Follow along in the article to learn more!<\/p>\n\n\n\n Let\u2019s remember that the goals of the franchisor, besides the success of its franchises, are to attract new franchisees for business expansion.<\/strong><\/p>\n\n\n\n To achieve success with these goals, check out the strategies below.<\/p>\n\n\n\n It\u2019s through marketing that the company consolidates its presence in the market, and this is no different for franchises.<\/p>\n\n\n\n However, to implement these strategic actions, the franchisee needs to pay a monthly fee to an advertising fund.<\/strong><\/p>\n\n\n\n This ensures standardized communication, tone, and voice for the franchises, along with foundational actions that align and maintain brand consistency across all franchisees.<\/p>\n\n\n\n Are you opening a new franchise? Then invest in a launch plan and don\u2019t let it go unnoticed.<\/p>\n\n\n\n Consider both digital and traditional marketing, as well as administrative and operational aspects.<\/p>\n\n\n\n You might even consider some special promotions for the grand opening.<\/p>\n\n\n\n Remember, the brand is the most valuable asset of a franchise network, so it\u2019s essential to invest in branding and institutional communication.<\/p>\n\n\n\n With aligned communication, along with interconnected campaigns,<\/strong> you build a strong and well-positioned brand.<\/p>\n\n\n\n Here, we\u2019re talking about organizing your marketing plan.<\/p>\n\n\n\n Remember to include holidays, actions during specific periods, product launches, and promotions<\/strong> to create synchronized campaigns across all franchises.<\/p>\n\n\n\n Do you want your clients to have access to quality, personalized content?<\/p>\n\n\n\n Then it\u2019s time to invest in paid media and content marketing.<\/p>\n\n\n\n While paid media targets your leads at the right moment, content marketing educates them and piques their interest<\/strong> in your product or service.<\/p>\n\n\n\n It\u2019s essential for the brand that franchises have their communication, branding, and visual identity aligned.<\/p>\n\n\n\n That\u2019s why it\u2019s important to think about personalized materials for your points of sale.<\/p>\n\n\n\n Of course, there may be differences between stores, as each franchise will occupy a different space and cater to slightly different audiences,<\/strong> but having a variety of POS materials can help with standardization.<\/p>\n\n\n\n We\u2019ve put together a list of what your website needs to include:<\/p>\n\n\n\n Remember to invest in a fast and conversion-optimized website!<\/strong><\/p>\n\n\n\n Event marketing will be your ally, franchisor.<\/p>\n\n\n\n You can invest in events, fairs, conferences, lectures, and even local gatherings to promote your brand and strengthen your networking.<\/p>\n\n\n\n Don\u2019t leave the success stories of your franchisees out of your strategy.<\/p>\n\n\n\n By showcasing the success of other franchises, your authority in the market grows,<\/strong> and you might even become a reference.<\/strong><\/p>\n\n\n\n Also, value the ideas and insights of your franchisees and incorporate them into your global strategy.<\/p>\n\n\n\n Remember to empower your franchises. To do this, invest in training and support materials for franchise owners and employees.<\/p>\n\n\n\n This way, in addition to offering better customer service, the franchise will also foster greater employee engagement.<\/p>\n\n\n\n Let\u2019s get started\u2014the goal of the franchisee is to ensure success in their area of operation.<\/p>\n\n\n\n This goal involves attracting and retaining customers, so here are some strategies to achieve this!<\/p>\n\n\n\n Through SEO strategies, you\u2019ll ensure your franchise is found locally.<\/strong><\/p>\n\n\n\n To do this, optimize your website, blog, and articles to appear right at the top when someone searches for a topic related to your business.<\/p>\n\n\n\n Also, make sure to keep your profiles updated on platforms like Google My Business.<\/strong><\/p>\n\n\n\n Learn more: Website Optimization: Is It Better to Focus on SEO or Conversion?<\/p>\n\n\n\n Social media is one of the main communication channels with your customers,<\/strong> as this is where they are most active.<\/p>\n\n\n\n So, it\u2019s important to be engaged, providing support, answering questions, and interacting with them.<\/p>\n\n\n\n This way, you\u2019ll not only understand your customers better but also earn their trust.<\/p>\n\n\n\n If you\u2019re thinking about how to deliver personalized content to your customers, email marketing is the answer.<\/p>\n\n\n\n With it, you can create a unique strategy for each persona,<\/strong> and in return, they\u2019ll provide essential information for future contact\u2014it\u2019s a two-way street.<\/p>\n\n\n\n Also read: 7 Steps to Create an Email Marketing Strategy That Converts<\/p>\n\n\n\n Did you know there are over 2 billion active users on WhatsApp worldwide?<\/p>\n\n\n\n In Brazil alone, 99 million people use the app,<\/strong> which is present on about 91% of Brazilian smartphones.<\/p>\n\n\n\n So, your franchise can\u2019t miss out on this channel.<\/p>\n\n\n\n Take advantage of it to send personalized messages about promotions, launches, special dates, and even coupons.<\/p>\n\n\n\n If you\u2019re unsure how to approach your customers on this channel, don\u2019t worry because Leadster is here to help.<\/p>\n\n\n\n We already have several ready-to-use articles for sales on WhatsApp!<\/p>\n\n\n\n Learn more: 14 WhatsApp Sales Strategies: How to Sell More and Better Through This Channel<\/p>\n\n\n\n Do you have frequent customers? Reward them! Create a loyalty program.<\/p>\n\n\n\n This gives your audience another reason to buy from your franchise, while also showing that you care about your customers and want them to keep coming back.<\/p>\n\n\n\n Remember that the customer experience doesn\u2019t end with the purchase. Think about pre- and post-sales actions.<\/p>\n\n\n\n So always focus on clear communication, whether in person or online.<\/p>\n\n\n\n Additionally, always be ready to assist and answer questions.<\/p>\n\n\n\n The marketing plan is essential in all market areas, and franchises are no exception.<\/p>\n\n\n\n Through it, you can unify the brand\u2019s voice and standardize communication processes.<\/p>\n\n\n\n To better understand its importance, we\u2019ve outlined three key points for you to consider:<\/p>\n\n\n\n A marketing plan allows you to standardize the objectives of all units.<\/strong><\/p>\n\n\n\n This way, the work is done in greater harmony,<\/strong> resulting in better outcomes.<\/p>\n\n\n\n With a well-structured marketing plan, your strategy will perform better,<\/strong> making your company more attractive<\/strong> and increasing interest from those wanting to open new units.<\/p>\n\n\n\n Nothing benefits local marketing more than having a larger plan to guide it.<\/p>\n\n\n\n With a marketing plan, you can guide and simplify the work of your franchises<\/strong> since there will always be a reference point for them.<\/p>\n\n\n\n Now that you know which strategies to follow, let\u2019s address some frequently asked questions.<\/p>\n\n\n\n Maybe we\u2019ll clear up some of your doubts too?!<\/p>\n\n\n\n We can mention here the three main types of franchises. Let\u2019s go through them:<\/p>\n\n\n\n Product or distribution franchise:<\/strong> The objective here is to market one or several models of products that have already been selected by the franchisor and distributed in a specific way. Example: clothing brand.<\/p>\n\n\n\n Service franchise:<\/strong> Here, the franchisor has greater control than the franchisee over their franchise. The goal is to market a service or a set of services while maintaining the rules and regulations established by the franchisor. Example: hotel chains.<\/p>\n\n\n\n Mixed franchise:<\/strong> We are talking about franchises that aim to simultaneously market a product and a service. Example: restaurants and fast food chains.<\/p>\n\n\n\n In Brazil, the profit percentage of a franchise ranges between 12% and 15%.<\/strong><\/p>\n\n\n\n To illustrate: If your store has a monthly revenue of $60,000 and the projected net profit for the month is $12,000, your operation will have around 20% profitability.<\/p>\n\n\n\n Some trends we will see in the franchise market include:<\/p>\n\n\n\n The first step to transforming your business into a franchise is to start with the bureaucratic aspects and the business plan. Then, you should:<\/p>\n\n\n\n These are just the basic points to get your franchise started. To delve deeper, access this e-book from Inova.<\/p>\n\n\n\n To attract franchisees to your franchise, you need to:<\/p>\n\n\n\n Now you have all the information to create an effective marketing strategy for your franchise from scratch.<\/p>\n\n\n\n Don’t forget to check out Leadster’s 14 day free trial, no credit card required. <\/a><\/p>\n\n\n\n Check out everything you need to know about franchise marketing. Don’t just wait for clients – go get ’em!<\/p>\n","protected":false},"author":3,"featured_media":2594,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-2590","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"_links":{"self":[{"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/posts\/2590","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/comments?post=2590"}],"version-history":[{"count":3,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/posts\/2590\/revisions"}],"predecessor-version":[{"id":2991,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/posts\/2590\/revisions\/2991"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/media\/2594"}],"wp:attachment":[{"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/media?parent=2590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/categories?post=2590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/tags?post=2590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}What is the Structure of Franchise Marketing?<\/h2>\n\n\n\n
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How to Create a Franchise Marketing Strategy?<\/h2>\n\n\n\n
![\"\"](\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/10\/4-2-1024x546-1.webp\")
<\/figure>\n\n\n\nMarketing Strategies for the Franchisor<\/h3>\n\n\n\n
Maintain a Marketing or Advertising Fund<\/h4>\n\n\n\n
Build a Plan for New Unit Openings<\/h4>\n\n\n\n
Invest in Branding and Institutional Communication<\/h4>\n\n\n\n
Have a Marketing Action Calendar<\/h4>\n\n\n\n
Invest in Paid Media Strategies and Content Marketing<\/h4>\n\n\n\n
Create Personalized Materials for PDVs<\/h4>\n\n\n\n
Include Relevant Information on the Website<\/h4>\n\n\n\n
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<\/li>\n\n\n\nParticipate in Fairs and Events<\/h4>\n\n\n\n
Incorporate Your Franchisees into the Strategy<\/h4>\n\n\n\n
Offer Training and Create Support Materials<\/h4>\n\n\n\n
![\"\"](\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/arte-blog-1024x353.webp\")
<\/a><\/figure>\n\n\n\nMarketing Strategies for the Franchisee<\/h3>\n\n\n\n
Invest in Local Marketing \/ SEO<\/h4>\n\n\n\n
Be Present on Social Media<\/h4>\n\n\n\n
Build a Contact Base (Mailing List)<\/h4>\n\n\n\n
Use WhatsApp to Promote Launches and Offers<\/h4>\n\n\n\n
Create a Loyalty Program<\/h4>\n\n\n\n
Invest in a Good Customer Experience<\/h4>\n\n\n\n
\ud83d\udd0e Learn more: Types of Marketing - 39 Strategies for Your Business<\/a><\/em><\/pre>\n\n\n\n
The Importance of a Marketing Plan for Franchises<\/h2>\n\n\n\n
![\"\"](\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/10\/2-2-1024x546-1.webp\")
<\/figure>\n\n\n\nAlignment with Network Standards<\/h3>\n\n\n\n
Simplifies the Expansion Process<\/h3>\n\n\n\n
Franchisees Will Thank You<\/h3>\n\n\n\n
\ud83d\udd0e Also read: 10 Online Chat Platforms for Generating Sales and Building Relationships<\/a><\/em><\/pre>\n\n\n\n
Frequently Asked Questions About Franchise Marketing<\/h2>\n\n\n\n
![\"\"](\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/10\/perguntas-frequentes-1.webp\")
<\/figure>\n\n\n\nWhat are the types of franchises?<\/h3>\n\n\n\n
How is Profit Made in Franchise Sales?<\/h3>\n\n\n\n
What Trends apply to the Franchise Market?<\/h3>\n\n\n\n
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How to Transform your Business into a Franchise<\/h3>\n\n\n\n
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How to Attract New Franchisees?<\/h3>\n\n\n\n
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