What is a Marketing Automation Tool?<\/h2>\n\n\n\n![\"\"](\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/09\/O-que-faz-o-profissional-de-Growth-Marketing.webp\")
<\/figure>\n\n\n\nA marketing automation tool is software responsible for centralizing information and automating routines for sales and marketing processes.<\/strong><\/p>\n\n\n\nSome of the tool’s functions include: automation flows, lead assignment, email marketing, database segmentation, lead generation and monitoring, A\/B testing, and reports.<\/p>\n\n\n\n
In addition, it consolidates data, sets automation rules, analyzes leads, encompasses content creation features, and integrates with other software.<\/strong><\/p>\n\n\n\nWhy Use Marketing Automation?<\/h2>\n\n\n\n
Besides the functions listed above, the key point for using marketing automation tools is to automate your processes, aiming to optimize work time and improve your company’s results.<\/strong><\/p>\n\n\n\nAutomation software will provide you with:<\/p>\n\n\n\n
\n- Greater efficiency in the sales funnel;<\/li>\n\n\n\n
- More effective sales;<\/li>\n\n\n\n
- Better communication with customers;<\/li>\n\n\n\n
- Lead nurturing;<\/li>\n\n\n\n
- Cost reduction; and<\/li>\n\n\n\n
- Preparing leads for purchase decisions.<\/li>\n<\/ul>\n\n\n\n
19 Best Marketing Automation Tools in 2024<\/h2>\n\n\n\n![\"\"](\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/10\/Por-que-usar-a-Automacao-de-Marketing.webp\")
<\/figure>\n\n\n\nNow that you know what automation is, its function, and the importance of this software, let\u2019s go over the 19 best marketing automation tools in 2024!<\/p>\n\n\n\n
\ud83d\udd0e Check it out: Discover the Best Chatbots on the Market to Use in 2024<\/a><\/em><\/pre>\n\n\n\nRD Station Marketing, the Best Combination for Your Strategy<\/h3>\n\n\n\n![\"\"](\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/10\/rd-station.webp\")
<\/figure>\n\n\n\nThe digital marketing leader in Latin America, Resultados Digitais<\/a>, offers a leading marketing automation tool, RD Station Marketing.<\/p>\n\n\n\nIts main features include:<\/strong><\/p>\n\n\n\n\n- Scheduling and sending emails;<\/li>\n\n\n\n
- Feeding nurturing flows;<\/li>\n\n\n\n
- Creating landing pages;<\/li>\n\n\n\n
- Managing social media, blogs, and SEO;<\/li>\n\n\n\n
- Lead analysis;<\/li>\n\n\n\n
- Pop-ups;<\/li>\n\n\n\n
- Contact management;<\/li>\n\n\n\n
- Integrations with various tools.<\/li>\n<\/ul>\n\n\n\n
Prices and plans vary depending on the goal\u2014whether the tool will be used by the marketing or sales team.<\/p>\n\n\n\n
To help with your decision, we\u2019ve compiled some reviews from major feedback platforms:<\/p>\n\n\n\n
\n- B2B Stack <\/strong>\u2013 4.7 out of 5 stars;<\/li>\n\n\n\n
- Kmaleon<\/strong> \u2013 91.8 out of 100;<\/li>\n\n\n\n
- Capterra<\/strong> \u2013 4.1 out of 5 stars;<\/li>\n\n\n\n
- G2 <\/strong>\u2013 4.7 out of 5 stars.<\/li>\n<\/ul>\n\n\n\n
ActiveCampaign, the Best for User Experience<\/h3>\n\n\n\n![\"\"](\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/10\/ActiveCampaign.webp\")
<\/figure>\n\n\n\nImagine an attractive, easy-to-use platform<\/strong> entirely based on user experience\u2014<\/strong>that\u2019s ActiveCampaign’s marketing automation tool.<\/a><\/p>\n\n\n\nBesides being the recommended software for those starting automation activities,<\/strong> it has a standout feature: geographic marketing,<\/strong> which allows you to identify where the lead was when they received the email.<\/p>\n\n\n\nThis means one more data point to analyze and evaluate campaign performance.<\/p>\n\n\n\n
Other features include:<\/p>\n\n\n\n
\n- Automating follow-up emails;<\/li>\n\n\n\n
- Locating the most engaged contacts;<\/li>\n\n\n\n
- Integrating with other tools;<\/li>\n\n\n\n
- Segmenting leads;<\/li>\n\n\n\n
- Personalizing content.<\/li>\n<\/ul>\n\n\n\n
Here are the reviews:<\/strong><\/p>\n\n\n\n\n- B2B Stack \u2013 4.6 out of 5 stars;<\/li>\n\n\n\n
- Capterra \u2013 4.6 out of 5 stars;<\/li>\n\n\n\n
- G2 \u2013 4.6 out of 5 stars.<\/li>\n<\/ul>\n\n\n\n
E-goi, the Best for Communication<\/h3>\n\n\n\n![\"\"](\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/10\/egoi.webp\")
<\/figure>\n\n\n\nIf you\u2019re looking for a tool that offers communication through various channels,<\/strong> E-goi\u2019s marketing automation<\/a> software is for you.<\/p>\n\n\n\nWith it, you\u2019ll have access to communication channels like:<\/p>\n\n\n\n
\n- Email marketing;<\/li>\n\n\n\n
- SMS marketing;<\/li>\n\n\n\n
- Web push notifications;<\/li>\n\n\n\n
- Mobile push notifications;<\/li>\n\n\n\n
- Voice calls;<\/li>\n\n\n\n
- Transactional email and SMS;<\/li>\n\n\n\n
- Own ads.<\/li>\n<\/ul>\n\n\n\n
Additionally, its functionalities include lead generation and traffic, conversion, optimization, user relationships, and e-commerce.<\/strong><\/p>\n\n\n\nIts market reviews are also positive:<\/p>\n\n\n\n
\n- B2B Stack \u2013 4.5 out of 5 stars;<\/li>\n\n\n\n
- Capterra \u2013 5 out of 5 stars;<\/li>\n\n\n\n
- G2 \u2013 4.4 out of 5 stars.<\/li>\n<\/ul>\n\n\n\n
Mailbiz, the Best for Email Marketing<\/h3>\n\n\n\n
Mailbiz’s marketing automation tool is gaining recognition for its support, usability, quality, and functionality among customers.<\/p>\n\n\n\n
The software offers:<\/p>\n\n\n\n
\n- A\/B testing;<\/li>\n\n\n\n
- Email automation;<\/li>\n\n\n\n
- Landing pages;<\/li>\n\n\n\n
- Web forms;<\/li>\n\n\n\n
- List management and segmentation;<\/li>\n\n\n\n
- Reports;<\/li>\n\n\n\n
- Free templates;<\/li>\n\n\n\n
- Drag-and-drop editor.<\/li>\n<\/ul>\n\n\n\n
Check out the reviews:<\/p>\n\n\n\n
\n- B2B Stack<\/strong> \u2013 4.9 out of 5 stars;<\/li>\n\n\n\n
- Kmaleon <\/strong>\u2013 98 out of 100.<\/li>\n<\/ul>\n\n\n\n
Sharpspring, the Best for Agencies<\/h3>\n\n\n\n![\"\"](\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/10\/sharpspring.webp\")
<\/figure>\n\n\n\nPresent in over 1,600 agencies worldwide, Sharpspring<\/a> offers a comprehensive tool with the following features:<\/p>\n\n\n\n\n- Proprietary CRM;<\/li>\n\n\n\n
- Measurement of online and offline campaigns;<\/li>\n\n\n\n
- Integration with Google Ads;<\/li>\n\n\n\n
- Persona creation;<\/li>\n\n\n\n
- Robust automation engine;<\/li>\n\n\n\n
- Dynamic emails;<\/li>\n\n\n\n
- Dynamic landing pages;<\/li>\n\n\n\n
- Automated lead nurturing;<\/li>\n\n\n\n
- Potential customer filtering – lead scoring.<\/li>\n<\/ul>\n\n\n\n
Check out customer reviews:<\/strong><\/p>\n\n\n\n\n- B2B Stack<\/strong> – 4.8 out of 5 stars;<\/li>\n\n\n\n
- Kmaleon<\/strong> – 98 out of 100;<\/li>\n\n\n\n
- Capterra<\/strong> – 4.6 out of 5 stars;<\/li>\n\n\n\n
- G2<\/strong> – 4.5 out of 5 stars.<\/li>\n<\/ul>\n\n\n\n
Hubspot Marketing Hub, the Best for Content Marketing<\/h3>\n\n\n\n![\"\"](\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/10\/hubspot.webp\")
<\/figure>\n\n\n\nIn addition to being a reference in digital marketing, Hubspot created one of the most comprehensive marketing automation tools on the market, Hubspot Marketing Hub<\/a>.<\/p>\n\n\n\nIn addition to features such as:<\/strong><\/p>\n\n\n\n\n- Landing Pages;<\/li>\n\n\n\n
- Lead management;<\/li>\n\n\n\n
- Email;<\/li>\n\n\n\n
- Customer journey analysis;<\/li>\n\n\n\n
- Social Media;<\/li>\n\n\n\n
- Tracking ROI of your advertising;<\/li>\n\n\n\n
- SEO;<\/li>\n\n\n\n
- Blog.<\/li>\n<\/ul>\n\n\n\n
Hubspot Marketing Hub also facilitates lead management, disseminates messages on social media, produces analyses, and its main point: transforms inactive leads into active ones.<\/strong><\/p>\n\n\n\nCheck out some market reviews:<\/strong><\/p>\n\n\n\n\n- B2B Stack<\/strong> – 4.4 out of 5 stars;<\/li>\n\n\n\n
- Kmaleon<\/strong> – 55.6 out of 100;<\/li>\n\n\n\n
- Capterra <\/strong>– 4.5 out of 5 stars;<\/li>\n\n\n\n
- G2<\/strong> – 4.4 out of 5 stars.<\/li>\n<\/ul>\n\n\n\n
![\"\"](\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/arte-blog-1-1024x341.webp\")
<\/a><\/figure>\n\n\n\nMailchimp, the Best for Automated Campaigns<\/h3>\n\n\n\n![\"\"](\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/10\/mailchimp.webp\")
<\/figure>\n\n\n\nIn addition to Mailchimp\u2019s smart email marketing features, its other functionalities include:<\/p>\n\n\n\n
\n- Integration with social media;<\/li>\n\n\n\n
- Creating ads on Facebook, Instagram, and Google;<\/li>\n\n\n\n
- Scheduling email dispatches;<\/li>\n\n\n\n
- Monitoring campaigns;<\/li>\n\n\n\n
- Contact segmentation.<\/li>\n<\/ul>\n\n\n\n
Plans vary according to the number of contacts you have in your lead database. Visit the website to learn more.<\/p>\n\n\n\n
Reviews:<\/strong><\/p>\n\n\n\n\n- B2B Stack<\/strong> – 4.5 out of 5 stars;<\/li>\n\n\n\n
- Kmaleon<\/strong> – 86.6 out of 100;<\/li>\n\n\n\n
- Capterra<\/strong> – 4.5 out of 5 stars;<\/li>\n\n\n\n
- G2 <\/strong>– 4.3 out of 5 stars.<\/li>\n<\/ul>\n\n\n\n
Snov.io, the Best for Lead Generation<\/h3>\n\n\n\n![\"\"](\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/10\/snovio.webp\")
<\/figure>\n\n\n\nSnov.io\u2019s<\/a> marketing automation tool focuses on sales outreach,<\/strong> that is, the process of reaching leads and former clients through calls, emails, messages, and social media.<\/p>\n\n\n\nSome of its functions are:<\/p>\n\n\n\n
\n- Email drip campaigns;<\/li>\n\n\n\n
- Email verification;<\/li>\n\n\n\n
- Tracking sent emails.<\/li>\n<\/ul>\n\n\n\n
Don\u2019t miss out on the top reviews:<\/strong><\/p>\n\n\n\n\n- B2B Stack <\/strong>– 4.8 out of 5 stars;<\/li>\n\n\n\n
- Capterra<\/strong> – 4.5 out of 5 stars;<\/li>\n\n\n\n
- G2<\/strong> – 4.5 out of 5 stars.<\/li>\n<\/ul>\n\n\n\n
Salesforce Pardot, the Best for Increasing Your Revenue<\/h3>\n\n\n\n![\"\"](\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/10\/Salesforce-Pardot.webp\")
<\/figure>\n\n\n\nSalesforce Pardot\u2019s<\/a> marketing automation tool integrates CRM, email marketing, ROI reporting, and lead scoring.<\/strong><\/p>\n\n\n\nThe average price of the plans is $1,000 per month, <\/strong>including the following features:<\/p>\n\n\n\n\n- Tracking potential customers;<\/li>\n\n\n\n
- Lead creation, scoring, and classification;<\/li>\n\n\n\n
- Forms;<\/li>\n\n\n\n
- Landing pages;<\/li>\n\n\n\n
- A\/B testing.<\/li>\n<\/ul>\n\n\n\n
As you can see, Salesforce Pardot comes with a high price tag. But that\u2019s natural given all it offers.<\/p>\n\n\n\n
Salesforce Pardot\u2019s job is to integrate marketing and sales, and it operates almost like a CRM + marketing platform at the same time.<\/p>\n\n\n\n
That\u2019s why its price is quite steep. It is recommended for more mature companies looking to invest heavily in inbound strategies.<\/strong><\/p>\n\n\n\nCheck the reviews:<\/p>\n\n\n\n
\n- B2B Stack<\/strong> – 4.36 out of 5 stars;<\/li>\n\n\n\n
- Capterra<\/strong> – 4.7 out of 5 stars;<\/li>\n\n\n\n
- G2<\/strong> – 3.9 out of 5 stars.<\/li>\n<\/ul>\n\n\n\n
Brevo, Best for More Results with Less Difficulty<\/h3>\n\n\n\n
Recently, Sendinblue became Brevo<\/a>,<\/strong> initially focusing on email marketing, specifically for sending newsletters.<\/p>\n\n\n\nHowever, over time, Sendinblue grew and became a true marketing platform. The name needed to change to reflect that.<\/p>\n\n\n\n
Today, Brevo offers several interesting features for complete marketing automation. Here are a few:<\/strong><\/p>\n\n\n\n\n- Email marketing;<\/li>\n\n\n\n
- SMS marketing;<\/li>\n\n\n\n
- Chat;<\/li>\n\n\n\n
- CRM;<\/li>\n\n\n\n
- Marketing automation;<\/li>\n\n\n\n
- Transactional emails;<\/li>\n\n\n\n
- Forms;<\/li>\n\n\n\n
- Landing pages;<\/li>\n\n\n\n
- Facebook ads;<\/li>\n\n\n\n
- Retargeting.<\/li>\n<\/ul>\n\n\n\n
Brevo offers 3 plans, besides the free one: Starter (R$ 40\/month), Business (R$ 81\/month), and Enterprise.<\/strong><\/p>\n\n\n\nSome of its reviews are:<\/p>\n\n\n\n
\n- Capterra <\/strong>– 4.6 out of 5 stars;<\/li>\n\n\n\n
- G2<\/strong> – 4.5 out of 5 stars.<\/li>\n<\/ul>\n\n\n\n
13. SendPulse, Best for Engaging Leads<\/h3>\n\n\n\n![\"\"](\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/10\/sendpulse.webp\")
<\/figure>\n\n\n\nSendPulse<\/a> stands out for focusing on lead engagement<\/strong> by humanizing processes and simplifying them.<\/p>\n\n\n\n\n- It does this through features like:<\/li>\n\n\n\n
- Integrated CRM;<\/li>\n\n\n\n
- Integration with sales tools;<\/li>\n\n\n\n
- ROI measurement;<\/li>\n\n\n\n
- Email marketing automation;<\/li>\n\n\n\n
- Creation of landing pages.<\/li>\n<\/ul>\n\n\n\n
This is the price for the annual subscription!<\/p>\n\n\n\n
Its reviews in the market are:<\/p>\n\n\n\n
\n- B2B Stack<\/strong> – 4.5 out of 5 stars;<\/li>\n\n\n\n
- Capterra<\/strong> – 4.5 out of 5 stars;<\/li>\n\n\n\n
- G2<\/strong> – 4.5 out of 5 stars.<\/li>\n<\/ul>\n\n\n\n
Keap for Small Businesses<\/h3>\n\n\n\n![\"\"](\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/10\/infusionsoft.webp\")
<\/figure>\n\n\n\nInfusionsoft changed and is now Keap<\/a>.<\/p>\n\n\n\nBesides offering basic functions, the efficiency of Keap\u2019s marketing automation tool is very high.<\/p>\n\n\n\n
The software allows:<\/p>\n\n\n\n
\n- Email scheduling and sending;<\/li>\n\n\n\n
- Tracking user behavior;<\/li>\n\n\n\n
- Creation and management of landing pages;<\/li>\n\n\n\n
- Automated payment processing and management.<\/li>\n<\/ul>\n\n\n\n
Its prices have increased significantly, which complicates its main purpose: working with small businesses.<\/p>\n\n\n\n
Its reviews are:<\/strong><\/p>\n\n\n\n\n- B2B Stack<\/strong> – 4.1 out of 5 stars;<\/li>\n\n\n\n
- Capterra<\/strong> – 4.1 out of 5 stars.<\/li>\n\n\n\n
- <\/li>\n<\/ul>\n\n\n\n
Mautic, Best for Your Budget<\/h3>\n\n\n\n![\"\"](\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/10\/Mautic.webp\")
<\/figure>\n\n\n\nMautic<\/a>\u2019s tool is open source,<\/strong> allowing users to make suggestions and improvements.<\/strong><\/p>\n\n\n\nIts marketing automation includes the following features:<\/p>\n\n\n\n
\n- Lead nurturing;<\/li>\n\n\n\n
- Contact management;<\/li>\n\n\n\n
- Marketing campaigns;<\/li>\n\n\n\n
- Sequential email marketing;<\/li>\n\n\n\n
- Social media monitoring;<\/li>\n\n\n\n
- Landing pages;<\/li>\n\n\n\n
- Sales funnel.<\/li>\n<\/ul>\n\n\n\n
Some of its reviews in the market are:<\/p>\n\n\n\n
\n- B2B Stack<\/strong> – 4.4 out of 5 stars;<\/li>\n\n\n\n
- Kmaleon <\/strong>– 96.9 out of 100;<\/li>\n\n\n\n
- Capterra<\/strong> – 4.3 out of 5 stars.<\/li>\n<\/ul>\n\n\n\n
Marketo, Best for Nurturing Your Leads<\/h3>\n\n\n\n![\"\"](\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/10\/marketo.webp\")
<\/figure>\n\n\n\nMarketo<\/a>\u2019s marketing automation software is cloud-based, aiming to build and maintain customer relationships.<\/p>\n\n\n\nSome of its features include:<\/p>\n\n\n\n
\n- Lead management;<\/li>\n\n\n\n
- Email marketing;<\/li>\n\n\n\n
- Mobile marketing.<\/li>\n<\/ul>\n\n\n\n
Marketo offers 4 plans: Jumpstart, Select, Prime, and Ultimate.<\/strong><\/p>\n\n\n\nHere are some of its reviews in the market:<\/p>\n\n\n\n
\n- Capterra<\/strong> – 4.2 out of 5 stars;<\/li>\n\n\n\n
- G2<\/strong> – 4.1 out of 5 stars.<\/li>\n<\/ul>\n\n\n\n
Oracle Eloqua, Best for Personalization<\/h3>\n\n\n\n![\"\"](\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/10\/oracle.webp\")
<\/figure>\n\n\n\nOracle Eloqua\u2019s automation tool allows your company to operate across multiple channels, with a high level of personalization.<\/strong><\/p>\n\n\n\nSome of its features are:<\/p>\n\n\n\n
\n- Lead generation;<\/li>\n\n\n\n
- Lead management;<\/li>\n\n\n\n
- Lead segmentation;<\/li>\n\n\n\n
- Tracking reports and buyer surveys.<\/li>\n<\/ul>\n\n\n\n
Its review on the G2 site is 3.9 out of 5 stars.<\/strong><\/p>\n\n\n\nHow to Identify Your Needs Before Choosing a Marketing Automation Tool?<\/h2>\n\n\n\n
Many people search for a marketing automation tool without having clearly defined processes that require such tools.<\/p>\n\n\n\n
In other words, there is a need for a solution, but without analyzing other aspects of the company, the search for the ideal product is compromised.<\/p>\n\n\n\n
Imagine: you sign up for one of these platforms, one that delivers simpler features, only to discover three months later that it doesn\u2019t support email marketing.<\/p>\n\n\n\n
You needed email marketing but didn\u2019t know it yet. Now that you do, it\u2019s too late. Another tool needs to be found.<\/p>\n\n\n\n
To avoid this situation, here are three simple tips to help you audit your company’s marketing needs before making a decision.<\/strong><\/p>\n\n\n\nWe\u2019ll go from basic to more advanced tips, following an order of complexity. Check them out:<\/p>\n\n\n\n
Talk to the Entire Team<\/h3>\n\n\n\n
It\u2019s very common for marketing automation tools to be implemented from the top down.<\/p>\n\n\n\n
Suddenly, one day the team comes to work, and voila: a new system is in place.<\/p>\n\n\n\n
This is quite problematic because the team can help you list the marketing needs the company currently has.<\/strong><\/p>\n\n\n\nFor example: the managers know that it\u2019s necessary to catalog leads. But they may not know that the lead acquisition process is inadequate, driving the CRO down.<\/p>\n\n\n\n
In this case, a marketing platform needs to have both cataloging and automation features, as well as lead generation features \u2014 chatbots, landing page builders, form builders, pop-ups, etc.<\/p>\n\n\n\n
So, before making your decision, always consult your team. This is a crucial step in ensuring you’re making the best decision for everyone.<\/p>\n\n\n\n
Take a Month Just for Testing<\/h3>\n\n\n\n
Many of the tools we\u2019ve mentioned offer free trials for a period.<\/p>\n\n\n\n
But the ideal is to conduct several tests, on several tools, preferably all at once.<\/p>\n\n\n\n
Make a list of the platforms that interested you the most and take a month just to decide which one is best.<\/p>\n\n\n\n
This ensures that all platforms are tested thoroughly and in real-use scenarios.<\/p>\n\n\n\n
Also, involve the whole team in these tests, and at the end of the month, hold a big meeting to determine the favorite.<\/p>\n\n\n\n
But here\u2019s something important: the favorite isn\u2019t necessarily the marketing automation platform you\u2019re going to choose!<\/p>\n\n\n\n
In fact, there are a few other factors that will help you close the deal. Let\u2019s go over those now:<\/strong><\/p>\n\n\n\nDo a Technical and Economic Benchmark<\/h3>\n\n\n\n
Time for a spreadsheet!<\/p>\n\n\n\n
Choosing a marketing automation tool is tricky because the range of features they offer is pretty narrow.<\/p>\n\n\n\n
Most platforms offer almost the same thing, with a few basic differences \u2014 one or two unique features, a contact limit, etc.<\/p>\n\n\n\n
Create a spreadsheet and use the columns to list all the features your brand needs.<\/p>\n\n\n\n
And for the rows, use the products you\u2019re evaluating. Add the performance of each one, all its features, etc., for comparison.<\/p>\n\n\n\n
And voil\u00e0! Now you have a document that determines the relevance of each of these tools for your marketing strategy.<\/p>\n\n\n\n
So, do you already know which tool fits your company best?<\/p>\n\n\n\n
Take the opportunity to learn more about other tools that will help improve your business results. Check out more articles on chatbots and CRMs, and make your brand a market leader.<\/a><\/p>\n\n\n\n![\"\"](\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/en-dk-3.webp\")
<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/08\/capa-2-5.webp<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-2573","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"_links":{"self":[{"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/posts\/2573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/comments?post=2573"}],"version-history":[{"count":3,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/posts\/2573\/revisions"}],"predecessor-version":[{"id":2992,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/posts\/2573\/revisions\/2992"}],"wp:attachment":[{"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/media?parent=2573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/categories?post=2573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/tags?post=2573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/figure>\n\n\n\nA marketing automation tool is software responsible for centralizing information and automating routines for sales and marketing processes.<\/strong><\/p>\n\n\n\n Some of the tool’s functions include: automation flows, lead assignment, email marketing, database segmentation, lead generation and monitoring, A\/B testing, and reports.<\/p>\n\n\n\n In addition, it consolidates data, sets automation rules, analyzes leads, encompasses content creation features, and integrates with other software.<\/strong><\/p>\n\n\n\n Besides the functions listed above, the key point for using marketing automation tools is to automate your processes, aiming to optimize work time and improve your company’s results.<\/strong><\/p>\n\n\n\n Automation software will provide you with:<\/p>\n\n\n\n Now that you know what automation is, its function, and the importance of this software, let\u2019s go over the 19 best marketing automation tools in 2024!<\/p>\n\n\n\n The digital marketing leader in Latin America, Resultados Digitais<\/a>, offers a leading marketing automation tool, RD Station Marketing.<\/p>\n\n\n\n Its main features include:<\/strong><\/p>\n\n\n\n Prices and plans vary depending on the goal\u2014whether the tool will be used by the marketing or sales team.<\/p>\n\n\n\n To help with your decision, we\u2019ve compiled some reviews from major feedback platforms:<\/p>\n\n\n\n Imagine an attractive, easy-to-use platform<\/strong> entirely based on user experience\u2014<\/strong>that\u2019s ActiveCampaign’s marketing automation tool.<\/a><\/p>\n\n\n\n Besides being the recommended software for those starting automation activities,<\/strong> it has a standout feature: geographic marketing,<\/strong> which allows you to identify where the lead was when they received the email.<\/p>\n\n\n\n This means one more data point to analyze and evaluate campaign performance.<\/p>\n\n\n\n Other features include:<\/p>\n\n\n\n Here are the reviews:<\/strong><\/p>\n\n\n\n If you\u2019re looking for a tool that offers communication through various channels,<\/strong> E-goi\u2019s marketing automation<\/a> software is for you.<\/p>\n\n\n\n With it, you\u2019ll have access to communication channels like:<\/p>\n\n\n\n Additionally, its functionalities include lead generation and traffic, conversion, optimization, user relationships, and e-commerce.<\/strong><\/p>\n\n\n\n Its market reviews are also positive:<\/p>\n\n\n\n Mailbiz’s marketing automation tool is gaining recognition for its support, usability, quality, and functionality among customers.<\/p>\n\n\n\n The software offers:<\/p>\n\n\n\n Check out the reviews:<\/p>\n\n\n\n Present in over 1,600 agencies worldwide, Sharpspring<\/a> offers a comprehensive tool with the following features:<\/p>\n\n\n\n Check out customer reviews:<\/strong><\/p>\n\n\n\n In addition to being a reference in digital marketing, Hubspot created one of the most comprehensive marketing automation tools on the market, Hubspot Marketing Hub<\/a>.<\/p>\n\n\n\n In addition to features such as:<\/strong><\/p>\n\n\n\n Hubspot Marketing Hub also facilitates lead management, disseminates messages on social media, produces analyses, and its main point: transforms inactive leads into active ones.<\/strong><\/p>\n\n\n\n Check out some market reviews:<\/strong><\/p>\n\n\n\n In addition to Mailchimp\u2019s smart email marketing features, its other functionalities include:<\/p>\n\n\n\n Plans vary according to the number of contacts you have in your lead database. Visit the website to learn more.<\/p>\n\n\n\n Reviews:<\/strong><\/p>\n\n\n\n Snov.io\u2019s<\/a> marketing automation tool focuses on sales outreach,<\/strong> that is, the process of reaching leads and former clients through calls, emails, messages, and social media.<\/p>\n\n\n\n Some of its functions are:<\/p>\n\n\n\n Don\u2019t miss out on the top reviews:<\/strong><\/p>\n\n\n\n Salesforce Pardot\u2019s<\/a> marketing automation tool integrates CRM, email marketing, ROI reporting, and lead scoring.<\/strong><\/p>\n\n\n\n The average price of the plans is $1,000 per month, <\/strong>including the following features:<\/p>\n\n\n\n As you can see, Salesforce Pardot comes with a high price tag. But that\u2019s natural given all it offers.<\/p>\n\n\n\n Salesforce Pardot\u2019s job is to integrate marketing and sales, and it operates almost like a CRM + marketing platform at the same time.<\/p>\n\n\n\n That\u2019s why its price is quite steep. It is recommended for more mature companies looking to invest heavily in inbound strategies.<\/strong><\/p>\n\n\n\n Check the reviews:<\/p>\n\n\n\n Recently, Sendinblue became Brevo<\/a>,<\/strong> initially focusing on email marketing, specifically for sending newsletters.<\/p>\n\n\n\n However, over time, Sendinblue grew and became a true marketing platform. The name needed to change to reflect that.<\/p>\n\n\n\n Today, Brevo offers several interesting features for complete marketing automation. Here are a few:<\/strong><\/p>\n\n\n\n Brevo offers 3 plans, besides the free one: Starter (R$ 40\/month), Business (R$ 81\/month), and Enterprise.<\/strong><\/p>\n\n\n\n Some of its reviews are:<\/p>\n\n\n\n SendPulse<\/a> stands out for focusing on lead engagement<\/strong> by humanizing processes and simplifying them.<\/p>\n\n\n\n This is the price for the annual subscription!<\/p>\n\n\n\n Its reviews in the market are:<\/p>\n\n\n\n Infusionsoft changed and is now Keap<\/a>.<\/p>\n\n\n\n Besides offering basic functions, the efficiency of Keap\u2019s marketing automation tool is very high.<\/p>\n\n\n\n The software allows:<\/p>\n\n\n\n Its prices have increased significantly, which complicates its main purpose: working with small businesses.<\/p>\n\n\n\n Its reviews are:<\/strong><\/p>\n\n\n\n Mautic<\/a>\u2019s tool is open source,<\/strong> allowing users to make suggestions and improvements.<\/strong><\/p>\n\n\n\n Its marketing automation includes the following features:<\/p>\n\n\n\n Some of its reviews in the market are:<\/p>\n\n\n\n Marketo<\/a>\u2019s marketing automation software is cloud-based, aiming to build and maintain customer relationships.<\/p>\n\n\n\n Some of its features include:<\/p>\n\n\n\n Marketo offers 4 plans: Jumpstart, Select, Prime, and Ultimate.<\/strong><\/p>\n\n\n\n Here are some of its reviews in the market:<\/p>\n\n\n\n Oracle Eloqua\u2019s automation tool allows your company to operate across multiple channels, with a high level of personalization.<\/strong><\/p>\n\n\n\n Some of its features are:<\/p>\n\n\n\n Its review on the G2 site is 3.9 out of 5 stars.<\/strong><\/p>\n\n\n\n Many people search for a marketing automation tool without having clearly defined processes that require such tools.<\/p>\n\n\n\n In other words, there is a need for a solution, but without analyzing other aspects of the company, the search for the ideal product is compromised.<\/p>\n\n\n\n Imagine: you sign up for one of these platforms, one that delivers simpler features, only to discover three months later that it doesn\u2019t support email marketing.<\/p>\n\n\n\n You needed email marketing but didn\u2019t know it yet. Now that you do, it\u2019s too late. Another tool needs to be found.<\/p>\n\n\n\n To avoid this situation, here are three simple tips to help you audit your company’s marketing needs before making a decision.<\/strong><\/p>\n\n\n\n We\u2019ll go from basic to more advanced tips, following an order of complexity. Check them out:<\/p>\n\n\n\n It\u2019s very common for marketing automation tools to be implemented from the top down.<\/p>\n\n\n\n Suddenly, one day the team comes to work, and voila: a new system is in place.<\/p>\n\n\n\n This is quite problematic because the team can help you list the marketing needs the company currently has.<\/strong><\/p>\n\n\n\n For example: the managers know that it\u2019s necessary to catalog leads. But they may not know that the lead acquisition process is inadequate, driving the CRO down.<\/p>\n\n\n\n In this case, a marketing platform needs to have both cataloging and automation features, as well as lead generation features \u2014 chatbots, landing page builders, form builders, pop-ups, etc.<\/p>\n\n\n\n So, before making your decision, always consult your team. This is a crucial step in ensuring you’re making the best decision for everyone.<\/p>\n\n\n\n Many of the tools we\u2019ve mentioned offer free trials for a period.<\/p>\n\n\n\n But the ideal is to conduct several tests, on several tools, preferably all at once.<\/p>\n\n\n\n Make a list of the platforms that interested you the most and take a month just to decide which one is best.<\/p>\n\n\n\n This ensures that all platforms are tested thoroughly and in real-use scenarios.<\/p>\n\n\n\n Also, involve the whole team in these tests, and at the end of the month, hold a big meeting to determine the favorite.<\/p>\n\n\n\n But here\u2019s something important: the favorite isn\u2019t necessarily the marketing automation platform you\u2019re going to choose!<\/p>\n\n\n\n In fact, there are a few other factors that will help you close the deal. Let\u2019s go over those now:<\/strong><\/p>\n\n\n\n Time for a spreadsheet!<\/p>\n\n\n\n Choosing a marketing automation tool is tricky because the range of features they offer is pretty narrow.<\/p>\n\n\n\n Most platforms offer almost the same thing, with a few basic differences \u2014 one or two unique features, a contact limit, etc.<\/p>\n\n\n\n Create a spreadsheet and use the columns to list all the features your brand needs.<\/p>\n\n\n\n And for the rows, use the products you\u2019re evaluating. Add the performance of each one, all its features, etc., for comparison.<\/p>\n\n\n\n And voil\u00e0! Now you have a document that determines the relevance of each of these tools for your marketing strategy.<\/p>\n\n\n\n So, do you already know which tool fits your company best?<\/p>\n\n\n\n Take the opportunity to learn more about other tools that will help improve your business results. Check out more articles on chatbots and CRMs, and make your brand a market leader.<\/a><\/p>\n\n\n\n https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2022\/08\/capa-2-5.webp<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-2573","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"_links":{"self":[{"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/posts\/2573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/comments?post=2573"}],"version-history":[{"count":3,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/posts\/2573\/revisions"}],"predecessor-version":[{"id":2992,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/posts\/2573\/revisions\/2992"}],"wp:attachment":[{"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/media?parent=2573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/categories?post=2573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/tags?post=2573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Why Use Marketing Automation?<\/h2>\n\n\n\n
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19 Best Marketing Automation Tools in 2024<\/h2>\n\n\n\n
<\/figure>\n\n\n\n\ud83d\udd0e Check it out: Discover the Best Chatbots on the Market to Use in 2024<\/a><\/em><\/pre>\n\n\n\n
RD Station Marketing, the Best Combination for Your Strategy<\/h3>\n\n\n\n
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ActiveCampaign, the Best for User Experience<\/h3>\n\n\n\n
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E-goi, the Best for Communication<\/h3>\n\n\n\n
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Mailbiz, the Best for Email Marketing<\/h3>\n\n\n\n
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Sharpspring, the Best for Agencies<\/h3>\n\n\n\n
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Hubspot Marketing Hub, the Best for Content Marketing<\/h3>\n\n\n\n
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<\/a><\/figure>\n\n\n\nMailchimp, the Best for Automated Campaigns<\/h3>\n\n\n\n
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Snov.io, the Best for Lead Generation<\/h3>\n\n\n\n
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Salesforce Pardot, the Best for Increasing Your Revenue<\/h3>\n\n\n\n
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Brevo, Best for More Results with Less Difficulty<\/h3>\n\n\n\n
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13. SendPulse, Best for Engaging Leads<\/h3>\n\n\n\n
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Keap for Small Businesses<\/h3>\n\n\n\n
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Mautic, Best for Your Budget<\/h3>\n\n\n\n
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Marketo, Best for Nurturing Your Leads<\/h3>\n\n\n\n
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Oracle Eloqua, Best for Personalization<\/h3>\n\n\n\n
<\/figure>\n\n\n\n\n
How to Identify Your Needs Before Choosing a Marketing Automation Tool?<\/h2>\n\n\n\n
Talk to the Entire Team<\/h3>\n\n\n\n
Take a Month Just for Testing<\/h3>\n\n\n\n
Do a Technical and Economic Benchmark<\/h3>\n\n\n\n
<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"