{"id":2508,"date":"2024-09-23T19:23:02","date_gmt":"2024-09-23T19:23:02","guid":{"rendered":"https:\/\/getleadster.com\/blog\/?p=2508"},"modified":"2024-11-07T03:15:07","modified_gmt":"2024-11-07T03:15:07","slug":"lead-capture-page","status":"publish","type":"post","link":"https:\/\/getleadster.com\/blog\/lead-capture-page\/","title":{"rendered":"How to Create a Lead Capture Page + 3 Examples"},"content":{"rendered":"\n

Lead capture pages<\/strong> are fundamental tools in any digital marketing strategy today.<\/p>\n\n\n\n

At least for good strategies focused on lead generation and your sales funnel.<\/p>\n\n\n\n

These pages are the entry point for many visitors into the universe of your content, which will eventually guide them to complete a sale.<\/p>\n\n\n\n

Because of this, having a good lead capture page \u2013 or several, as is often recommended \u2013 should be the starting point of your strategy.<\/strong><\/p>\n\n\n\n

Today, there are many tools that allow you to create lead capture pages<\/strong>, many of which even offer the possibility to qualify and organize your leads.<\/p>\n\n\n\n

Examples include RD Station, Leadster, ActiveCampaign, Zoho, among others.<\/p>\n\n\n\n

Today, we will dive into the successful characteristics of lead capture pages and show you some winning examples <\/strong>we found online.<\/p>\n\n\n\n

And at the end of the article, you’ll find some key recommendations for creating your own and a link to help you delve deeper into the subject.<\/p>\n\n\n\n

Starting:<\/strong><\/p>\n\n\n\n

What is a Lead Capture Page?<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

As the name suggests, a lead capture page is a page that offers the possibility for a visitor to your site to leave their information and become a lead.<\/strong><\/p>\n\n\n\n

Typically, these pages offer something to visitors,<\/strong> making the conversion process easier and more guaranteed.<\/p>\n\n\n\n

It’s simple: why would someone leave their email on an unknown site that offers nothing in return?<\/p>\n\n\n\n

Thus, lead capture pages often offer discounts, exclusive and well-crafted materials, a product demonstration, free shipping,<\/strong> etc.<\/p>\n\n\n\n

The most common name for lead capture pages is a landing page. But with that comes two common confusions in digital marketing: is every lead capture page a landing page? And does every landing page need to capture leads?<\/strong><\/p>\n\n\n\n

Is Every Lead Capture Page a Landing Page?<\/h3>\n\n\n\n

Landing page means landing page <\/em>\u2013 in other words, it\u2019s a destination. Does your visitor click on a banner that opens another page? That other page is the landing page for that link.<\/p>\n\n\n\n

In theory, landing pages can present any type of content, including lead capture pages.<\/p>\n\n\n\n

In practice, and in the digital marketing vernacular, when someone says <\/strong>landing page<\/em><\/strong>, they are likely referring to a lead capture page.<\/strong><\/p>\n\n\n\n

This is largely due to the characteristics of a landing page. It is usually a single page, without a structure built by categories on top of categories.<\/p>\n\n\n\n

The term landing page <\/em>is also used interchangeably with because they are often \u201chidden\u201d behind links.<\/p>\n\n\n\n

Take this example from our website.<\/strong> The screenshot below shows our \u201cFree Materials\u201d category. On this page of the site, we offer links for you to download each of these materials:<\/p>\n\n\n\n

When you click on the link, the destination page (landing page) is also a lead capture page.<\/p>\n\n\n\n

It\u2019s the same case: in theory, not every landing page needs to capture leads. That\u2019s because it\u2019s a term that indicates a single page that serves as the destination for a specific link.<\/p>\n\n\n\n

Apple is great at creating sales landing pages. This page, which talks about the Macbook Pro, is a landing page:<\/p>\n\n\n\n

And it\u2019s not looking to capture any leads. Several clothing stores also start their operations on a single page, showing all their products and directing purchases in the same place.<\/p>\n\n\n\n

A few years ago, before the popularization of inbound marketing \u2013 which uses the term landing pages <\/em>interchangeably with lead capture pages <\/em>\u2013 one-page websites were called hotsites <\/em>or microsites<\/em>.<\/p>\n\n\n\n

That\u2019s where the confusion comes from. But to clear it up and use the term correctly, always think of the translation: a <\/strong>landing page <\/em><\/strong>is a destination page. It needs to be found through a specific link that leads to it.<\/strong><\/p>\n\n\n\n

That said, it\u2019s common to find landing pages in the following situations:<\/p>\n\n\n\n