{"id":2042,"date":"2024-05-16T20:54:18","date_gmt":"2024-05-16T20:54:18","guid":{"rendered":"https:\/\/getleadster.com\/blog\/?p=2042"},"modified":"2024-11-07T00:36:38","modified_gmt":"2024-11-07T00:36:38","slug":"conversational-marketing-2","status":"publish","type":"post","link":"https:\/\/getleadster.com\/blog\/conversational-marketing-2\/","title":{"rendered":"Conversational Marketing: 7 Strats and 4 Stats"},"content":{"rendered":"\n<p><strong>It&#8217;s high time to consider conversational marketing strategies in your actions.<\/strong><\/p>\n\n\n\n<p>A few years ago, the concept was trending, but today it is already necessary.<\/p>\n\n\n\n<p>Conversational marketing has a broad scope, contrasting with its configuration and adoption, which are quite simple.<\/p>\n\n\n\n<p>Including lead generation.<\/p>\n\n\n\n<p>This last part, by the way, is still underutilized by many companies in conversational marketing strategies.<\/p>\n\n\n\n<p>In this article, I will show you exactly how the relationship between leads and conversational marketing works, in addition to clarifying the concept a little more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is conversational marketing?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"400\" src=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/05\/O-que-e-o-marketing-conversacional.webp\" alt=\"\" class=\"wp-image-2045\" srcset=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/05\/O-que-e-o-marketing-conversacional.webp 750w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/05\/O-que-e-o-marketing-conversacional-300x160.webp 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>Conversational marketing is a type of marketing related to interaction.<\/p>\n\n\n\n<p><strong>If a person can converse with a marketing action, no matter how small, we are talking about conversational marketing.<\/strong><\/p>\n\n\n\n<p>For example: you enter a company&#8217;s website, and there is no site\u2014just a screen with a chatbot that guides you according to your interests.<\/p>\n\n\n\n<p>Or an even better example: <a href=\"https:\/\/getleadster.com\/blog\/landing-page-or-chatbot\/\">you enter a landing page to download some material<\/a>, and instead of a static form, you find a chatbot.<\/p>\n\n\n\n<p>Other practical examples of conversational marketing include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Chatbot supporting site navigation;<\/li>\n\n\n\n<li>WhatsApp button with pre-qualification via WhatsApp;<\/li>\n\n\n\n<li>Complete landing pages;<\/li>\n\n\n\n<li>Responding to DMs on social media;<\/li>\n\n\n\n<li>Among others.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">What are the advantages of conversational marketing?<\/h3>\n\n\n\n<p>The greatest advantage of conversational marketing strategies is the ability to create personalized approaches in your actions and on your site.<\/p>\n\n\n\n<p>Personalized approaches alone have the potential to greatly increase your conversions.<\/p>\n\n\n\n<p><a href=\"https:\/\/blog.hubspot.com\/marketing\/personalized-calls-to-action-convert-better-data\" target=\"_blank\" rel=\"noopener\">A study by HubSpot showed that personalized CTAs increase the conversion rate by up to 202%.<\/a><\/p>\n\n\n\n<p>But conversational marketing is not just free conversation.<\/p>\n\n\n\n<p>In fact, this personalization is done through audience segmentation and flows, something simple for your analysts to configure.<\/p>\n\n\n\n<p>Because of this, the greatest advantages of conversational marketing strategies are precisely the possibility of personalizing approaches in a simple and quick way to apply.<\/p>\n\n\n\n<pre class=\"wp-block-verse\"><em>\ud83e\udd3f Dive deeper: <a href=\"https:\/\/getleadster.com\/blog\/conversational-marketing\/\">Why Conversational Marketing is a Necessity in 2024<\/a><\/em><\/pre>\n\n\n\n<h2 class=\"wp-block-heading\">What is a chatbot?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"400\" src=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/Definindo-a-inteligencia-artificial-1.webp\" alt=\"\" class=\"wp-image-1624\" srcset=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/Definindo-a-inteligencia-artificial-1.webp 750w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/Definindo-a-inteligencia-artificial-1-300x160.webp 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>A chatbot is the most popular conversational marketing tool on the market.<\/p>\n\n\n\n<p>Usually, when anyone mentions this type of marketing, they are referring to the use of chatbots.<\/p>\n\n\n\n<p>A chatbot is a platform installed on your website that allows you to provide quick assistance, guide people to pages and categories, make material available, etc.<\/p>\n\n\n\n<p>The personalized approach according to the subject, closer to the user, ends up bringing greater identification and more chances of converting the visitor into a lead.<\/p>\n\n\n\n<pre class=\"wp-block-verse\">\ud83d\udd0e Also read: <a href=\"https:\/\/getleadster.com\/blog\/chatbot-cirtual-assistant\/\" target=\"_blank\" rel=\"noreferrer noopener\">Intelligent Virtual Assistants and Chatbots: What\u2019s the Difference?<\/a><\/pre>\n\n\n\n<h2 class=\"wp-block-heading\">10 conversational marketing strategies to use in 2024<\/h2>\n\n\n\n<p>So far, we\u2019ve been talking about the reasons to use conversational marketing on your site, right?<\/p>\n\n\n\n<p><strong>The biggest one, for sure, is the increase in lead conversion.<\/strong><\/p>\n\n\n\n<p>The data we have from our clients who use Leadster actively, every day, show an increase of up to 3x in the number of leads.<\/p>\n\n\n\n<p>But what exactly are these people doing to achieve such results?<\/p>\n\n\n\n<p>What are the best conversational marketing strategies for 2024?<\/p>\n\n\n\n<p>That\u2019s what we\u2019re going to talk about now.<\/p>\n\n\n\n<p>Check out this list with 10 suggestions for actions and adjustments on your site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Data points for nurturing flows<\/h3>\n\n\n\n<p>Data-driven marketing requires many data points, many data inputs so that the strategy is always the best possible.<\/p>\n\n\n\n<p><strong>An integrated chatbot with your CRM offers important behavioral variables on your site.<\/strong><\/p>\n\n\n\n<p>You can create nurturing flows related to how visitors interacted with your chatbot.<\/p>\n\n\n\n<p>For example: someone enters your site and starts a conversation with your chatbot.<\/p>\n\n\n\n<p>Suppose this visitor entered this article and was redirected to the Leadster test page.<\/p>\n\n\n\n<p>They registered but never used your free test.<\/p>\n\n\n\n<p>It\u2019s hard to know what happened to this visitor, their reasons for signing up for the test but never using it.<\/p>\n\n\n\n<p><strong>But at least this behavior is \u201crecorded\u201d \u2013 and from it, you can create a personalized nurturing flow for your lead.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/getleadster.com\/lead-generation-strategies-with-chatbots\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/arte-blog-1-1024x341.webp\" alt=\"\" class=\"wp-image-2675\" srcset=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/arte-blog-1-1024x341.webp 1024w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/arte-blog-1-300x100.webp 300w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/arte-blog-1-768x256.webp 768w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/arte-blog-1.webp 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Service roulette<\/h3>\n\n\n\n<p>What if your team has 5 people working at the same time? Will all 5 need to respond on the same number?<\/p>\n\n\n\n<p>This creates a mess, and mess means lost time and, consequently, money.<\/p>\n\n\n\n<p><strong>Leadster&#8217;s chatbot has the WhatsApp Service Roulette functionality, allowing up to 12 numbers to be registered in it.<\/strong><\/p>\n\n\n\n<p>In this functionality, each contact is directed in order to this roulette.<\/p>\n\n\n\n<p>Dwight receives a contact, then Pam, then Jim, and so on until it returns to Diwght.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Form replacement<\/h3>\n\n\n\n<p>Forms are less efficient than chatbots in converting leads.<\/p>\n\n\n\n<p>The format is outdated, the personalization is minimal, and the bureaucracy ends up scaring many people away.<\/p>\n\n\n\n<p>All your landing pages can have, instead of forms, chatbots with a personalized approach for each material.<\/p>\n\n\n\n<p>This increases conversion and the identification of your lead with your brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Lead generation anywhere on the site<\/h3>\n\n\n\n<p>A chatbot, as you&#8217;ve seen so far, is a fundamental part of your lead generation strategy.<\/p>\n\n\n\n<p>It is an active tool in your capture.<\/p>\n\n\n\n<p>For a long time, lead generation worked more passively.<\/p>\n\n\n\n<p><strong>You rank well for your site organically, or run some ads on Google and social networks, and the leads end up landing on a page optimized for conversion.<\/strong><\/p>\n\n\n\n<p>On this page, there will be CTAs, leading to a form where the visitor becomes a lead by leaving their information.<\/p>\n\n\n\n<p>Do you notice the path the visitor takes?<\/p>\n\n\n\n<p>They need to land on specific pages to convert.<\/p>\n\n\n\n<p>Usually, your blog or an optimized landing page.<\/p>\n\n\n\n<p>What the chatbot does is expand this opportunity to your entire site.<\/p>\n\n\n\n<p>In any category, including the home, it is possible to generate leads.<\/p>\n\n\n\n<p>And even on the blog, conversion can happen while they are researching.<\/p>\n\n\n\n<p><strong>With a chatbot, the conversion opportunity follows the reader while they do their research.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Simple and instant lead qualification<\/h3>\n\n\n\n<p>Lead qualification today happens mainly through forms. And forms are the worst way to generate and qualify leads.<\/p>\n\n\n\n<p>You can even conduct surveys via chatbot.<\/p>\n\n\n\n<p>The commands and keywords you can configure can qualify any lead in a fun way that does not involve huge forms.<\/p>\n\n\n\n<p>Including pre-qualification, as mentioned with the WhatsApp button. Imagine receiving all your communications with name, email, and company identification?<\/p>\n\n\n\n<p>And speaking of which:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Audience segmentation for specific service<\/h3>\n\n\n\n<p>A great conversational marketing strategy is sending leads to WhatsApp, as we mentioned throughout the article.<\/p>\n\n\n\n<p>But this comes with difficulties.<\/p>\n\n\n\n<p>Who will serve whom?<\/p>\n\n\n\n<p>In a sales team, it is common for each person to \u201ctake care\u201d of a different segment, or a different product, or even a different region.<\/p>\n\n\n\n<p>The chatbot allows you to do this quick qualification and send the contact directly to the responsible salesperson or department.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Conversational homepage<\/h3>\n\n\n\n<p>Have you ever imagined a website where the homepage is a chatbot?<\/p>\n\n\n\n<p>This is one of the boldest conversational marketing strategies, but some brands have already tested it and certify that this is a genuine way to capture visitors&#8217; attention and guide them.<\/p>\n\n\n\n<p>After all, what&#8217;s the homepage for if not to direct visitors and guide them within the website?<\/p>\n\n\n\n<p>Another interesting way to apply this is to mix content from your site with the conversational approach.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">After-sales strategies<\/h3>\n\n\n\n<p>In addition to generating leads, the chatbot can also help in qualifying and retaining your current customer base.<\/p>\n\n\n\n<p>With post-sales flows, you have an after-sales service that values the customer, providing experiences that create promoters.<\/p>\n\n\n\n<p>You can send satisfaction surveys, check how was their experience, and suggest content to improve their perception of your brand and the experience itself.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5 Statistics That Prove Conversational Marketing is the Future<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"400\" src=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/02\/O-que-e-Leadster.webp\" alt=\"\" class=\"wp-image-1738\" srcset=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/02\/O-que-e-Leadster.webp 750w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/02\/O-que-e-Leadster-300x160.webp 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>So, what did you think of these conversational marketing strategies for 2023?<\/p>\n\n\n\n<p>I understand that most of your reservations about the topic are not related to the effectiveness of the chatbot.<\/p>\n\n\n\n<p>In these 7 strategies, we have practically shown that it works.<\/p>\n\n\n\n<p>The problem is their longevity, right?<\/p>\n\n\n\n<p><strong>How to know if chatbot strategies will continue to be relevant in the future?<\/strong><\/p>\n\n\n\n<p>How to ensure investment in the tool?<\/p>\n\n\n\n<p>That&#8217;s why I brought statistics about conversational marketing strategies that address this.<\/p>\n\n\n\n<p>Here are a few:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">23% of Consumer Service Companies Use Chatbots<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/blog\/chatbot-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">According to a survey by Salesforce<\/a>, 23% of all companies focused on consumer service\u2014i.e., B2C\u2014actively use chatbots on their websites.<\/p>\n\n\n\n<p>This number will increase even more as user expectations are met by technological advancements.<\/p>\n\n\n\n<p>And speaking of these expectations:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">68% of People Prefer the Speed of Chatbots<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.userlike.com\/en\/blog\/consumer-chatbot-perceptions\" target=\"_blank\" rel=\"noopener\">In a 2022 survey<\/a>, the website Userlike determined that 68% of people prefer chatbots due to their speed of service.<\/p>\n\n\n\n<p>And although the statistic is favorable to chatbots, it is by no means a novelty.<\/p>\n\n\n\n<p>Think about yourself: what do you prefer?<\/p>\n\n\n\n<p>Immediate service that can be resolved in 2 minutes or service only on weekdays, during business hours, with delays?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">33% of Users Consider Chatbots &#8220;Very Efficient&#8221;<\/h3>\n\n\n\n<p>I<a href=\"https:\/\/www.statista.com\/statistics\/808427\/effectiveness-of-customer-service-chatbots-at-resolving-customers-issues\/\" target=\"_blank\" rel=\"noopener\">n a survey by Statista<\/a>, 33% of users consider chatbot service to be &#8220;very efficient.&#8221;<\/p>\n\n\n\n<p>And the best part is that 54% of the people interviewed said chatbots are &#8220;efficient,&#8221; with only 13% saying they are completely inefficient.<\/p>\n\n\n\n<p>With this, we can say that 87% of the people interviewed see chatbots as efficient.<\/p>\n\n\n\n<p>Score for conversational marketing strategies!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Chatbots Handle a Complete Conversation 69% of the Time<\/h3>\n\n\n\n<p>Another prejudice debunked.<\/p>\n\n\n\n<p>Many people think chatbots will never be able to complete a conversation or meet a specific user request.<\/p>\n\n\n\n<p>But the statistics say otherwise.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.comm100.com\/resources\/report\/chatbot-statistics\/\" target=\"_blank\" rel=\"noopener\">According to a 2022 survey by Comm100<\/a>, 69% of the time, chatbots can fully resolve the visitor&#8217;s request without needing to involve human attendants.<\/p>\n\n\n\n<p>In the end, it&#8217;s as if people don&#8217;t care whether the service is done by chatbots or humans: the important thing is to solve the problem.<\/p>\n\n\n\n<p>But this is a supposition.<\/p>\n\n\n\n<p>Is there a study that proves this?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">40% of People Don\u2019t Care if the Service is Via Chatbot or Human<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.hubspot.com\/stories\/artificial-intelligence\" target=\"_blank\" rel=\"noreferrer noopener\">A survey by HubSpot<\/a> determined that 40% of people don&#8217;t care whether the service is done by humans or a chatbot\u2014the important thing is to resolve the issue.<\/p>\n\n\n\n<p><a href=\"https:\/\/blog.hubspot.com\/marketing\/artificial-intelligence-is-here\" target=\"_blank\" rel=\"noopener\">And another equally interesting survey<\/a> determined that 63% of people don&#8217;t know or care if their service is done by a human.<\/p>\n\n\n\n<p>Convenience is the soul of business!<\/p>\n\n\n\n<p>As long as everything is working and going well for your client, visitor, or lead, they will use the channels you provide\u2014whether it&#8217;s a human or a robot. \ud83e\udd16<\/p>\n\n\n\n<p>Before finishing this article, I need to make one point very clear: chatbots do not exist to replace human service.<\/p>\n\n\n\n<p>They operate in very different areas.<\/p>\n\n\n\n<p>Once again, see the example of the WhatsApp button: a chatbot helps you qualify your leads so that the salespeople can work better.<\/p>\n\n\n\n<p>This is the great triumph of technology\u2014to help humans fully explore their talent.<\/p>\n\n\n\n<p>And this talent is irreplaceable.<\/p>\n\n\n\n<p>All these conversational marketing strategies are simple to put into practice.<\/p>\n\n\n\n<p>In fact, you can apply them today.<\/p>\n\n\n\n<p><a href=\"https:\/\/getleadster.com\" target=\"_blank\" rel=\"noreferrer noopener\">Take a free Leadster test and see what you can do \ud83d\ude09<\/a><\/p>\n\n\n\n<p>Thanks for reading and see you in the next article \ud83d\ude80<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/getleadster.com\/leadster-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"365\" src=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/5d1949e1-026a-42d7-9a7b-d350b76cd5fa.webp\" alt=\"\" class=\"wp-image-2668\" srcset=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/5d1949e1-026a-42d7-9a7b-d350b76cd5fa.webp 980w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/5d1949e1-026a-42d7-9a7b-d350b76cd5fa-300x112.webp 300w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/5d1949e1-026a-42d7-9a7b-d350b76cd5fa-768x286.webp 768w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Thinking of trying conversational marketing? Check out some strats and some stats to get the ball rolling fast &#8211; real fast!<\/p>\n","protected":false},"author":3,"featured_media":2048,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-2042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-generation"],"_links":{"self":[{"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/posts\/2042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/comments?post=2042"}],"version-history":[{"count":2,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/posts\/2042\/revisions"}],"predecessor-version":[{"id":2849,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/posts\/2042\/revisions\/2849"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/media\/2048"}],"wp:attachment":[{"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/media?parent=2042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/categories?post=2042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/tags?post=2042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}