{"id":1884,"date":"2024-04-11T20:12:20","date_gmt":"2024-04-11T20:12:20","guid":{"rendered":"https:\/\/getleadster.com\/blog\/?p=1884"},"modified":"2024-11-07T00:12:08","modified_gmt":"2024-11-07T00:12:08","slug":"whatsapp-leads","status":"publish","type":"post","link":"https:\/\/getleadster.com\/blog\/whatsapp-leads\/","title":{"rendered":"WhatsApp Leads: How to Improve Lead Generation on Your Website"},"content":{"rendered":"\n<p>Here are two topics that rarely come together: <strong>WhatsApp leads.<\/strong><\/p>\n\n\n\n<p>Yes, WhatsApp itself!<\/p>\n\n\n\n<p>Usually, when we talk about leads, we use other types of tools and strategies.<\/p>\n\n\n\n<p>Content marketing, organic traffic, lead magnet strategies, etc.<\/p>\n\n\n\n<p>WhatsApp, most of the time, ends up being one of the last stages of the <strong>marketing and sales funnel: direct contact with the salesperson.<\/strong><\/p>\n\n\n\n<p>But is that how it should be?<\/p>\n\n\n\n<p>Can&#8217;t we do it differently?<\/p>\n\n\n\n<p>Does mixing leads with WhatsApp work?<\/p>\n\n\n\n<p>Of course, it does.<\/p>\n\n\n\n<p>Today we&#8217;ll show you some strategies that companies are already using to involve WhatsApp in the lead generation process.<\/p>\n\n\n\n<p>We&#8217;ll also discuss its major limitations and how to overcome them.<\/p>\n\n\n\n<p><strong>Starting with the main question: how to generate leads through WhatsApp? <\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to generate leads through WhatsApp? <\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2023\/03\/Como-gerar-leads-pelo-Whats.webp\" alt=\"Pessoa segurando um smartphone\" class=\"wp-image-12438\"\/><\/figure>\n\n\n\n<p>It&#8217;s interesting how WhatsApp is often completely ignored as a way to capture leads on your website.<\/p>\n\n\n\n<p>Interesting because, when someone chats with you via WhatsApp, they are automatically converting into a lead, did you know that?<\/p>\n\n\n\n<p><strong>We understand lead conversion as someone who leaves contact information or opens a communication channel with your company.<\/strong><\/p>\n\n\n\n<p>That&#8217;s exactly what WhatsApp offers.<\/p>\n\n\n\n<p>Those more experienced might already be thinking of numerous limitations: GDPR issues, lack of lead organization support, dedicated workers, etc.<\/p>\n\n\n\n<p>It&#8217;s normal to have reservations \u2014 but we&#8217;ll address each of these points as we progress through the article.<\/p>\n\n\n\n<p>Now, let&#8217;s explore 6 ways to generate leads through WhatsApp: <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Contact button on the website<\/h3>\n\n\n\n<p>This is one of the most common ways to generate leads through WhatsApp \u2013 by installing a button directly on the website. Screenshot of a website with WhatsApp button<\/p>\n\n\n\n<p>Usually, the WhatsApp button follows the scroll of the website.<\/p>\n\n\n\n<p>By clicking on it, you get access to a link that immediately takes you to a conversation in the app.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Groups for promotion and materials dissemination<\/h3>\n\n\n\n<p>Another very popular way to generate WhatsApp leads is through groups that are always offering materials.<\/p>\n\n\n\n<p>Usually, brands invite people to join these groups with arguments like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Exclusive materials, only available in the group; <\/li>\n\n\n\n<li>Direct contact with experts; <\/li>\n\n\n\n<li>Coverage of an event; <\/li>\n\n\n\n<li>Discount coupon distribution; <\/li>\n\n\n\n<li>Extra materials from a course;<\/li>\n<\/ul>\n\n\n\n<p>Among others. <\/p>\n\n\n\n<p>In these cases, the WhatsApp group becomes a parallel strategy, working alongside common inbound marketing strategies, such as email marketing and content marketing, for example.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Direct approach through the contact list<\/h3>\n\n\n\n<p>Some companies have huge contact lists, with several names and phone numbers.<\/p>\n\n\n\n<p>This is very common in stores that require registration for purchases, for example.<\/p>\n\n\n\n<p>Some companies use this contact list to approach customers who haven&#8217;t purchased from the store in a while.<\/p>\n\n\n\n<p>In many cases, these lists have such old customers that they don&#8217;t even remember having bought anything.<\/p>\n\n\n\n<p>This case is not a direct conversion of WhatsApp leads per se, but it&#8217;s almost like it.<\/p>\n\n\n\n<p>Customers can be approached with a more commercial proposal or can undergo nurturing through this channel. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Physical cards with contact information<\/h3>\n\n\n\n<p>Generating leads on WhatsApp is a somewhat unusual task, and therefore the ways in which they are generated are also quite unusual, even challenging the concept of leads at times.<\/p>\n\n\n\n<p>It&#8217;s very common for sales managers, marketing managers, and executives in general to carry cards with their contact information.<\/p>\n\n\n\n<p><strong>Anyone who contacts you through a link or number on a physical card can be considered a lead.<\/strong><\/p>\n\n\n\n<p>This is because, in the classic definition, <strong>a lead is someone who leaves their contact information and authorizes your company to contact them in the future.<\/strong><\/p>\n\n\n\n<p>Those who contact you via business cards are doing exactly that.<\/p>\n\n\n\n<p>But at the same time, the characteristic limitations of WhatsApp leads raise doubts.<\/p>\n\n\n\n<p>&#8220;Is it really a lead if I don&#8217;t have the email?&#8221; &#8220;If I can&#8217;t nurture through WhatsApp, is this lead worth anything?&#8221; These are common objections.<\/p>\n\n\n\n<p>A bit more suspense: throughout the article, we&#8217;ll address these limitations and provide solutions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Flyers, billboards, and outbound marketing in general<\/h3>\n\n\n\n<p>Some limitations we are mentioning throughout the article concern the mix of concepts: leads normally appear in inbound marketing strategies, and we mentioned some outbound marketing actions.<\/p>\n\n\n\n<p>Handing out business cards, for example, is outbound. A cold contact list too.<\/p>\n\n\n\n<p>The more outbound the action, the more out of place the term &#8220;lead&#8221; seems to be.<\/p>\n\n\n\n<p>But this is a very &#8220;all or nothing&#8221; way of looking at marketing: outbound also generates leads.<\/p>\n\n\n\n<p>Thus, flyers, billboards, and even TV commercials are fully capable of generating WhatsApp leads, provided that WhatsApp is the CTA \u2013 call to action \u2013 defined in these actions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The problems of generating leads on WhatsApp <\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2023\/03\/Os-problemas-de-gerar-leads-pelo-Whats.webp\" alt=\"Mulher com cara de zangada apontando os polegares para baixo\" class=\"wp-image-12440\"\/><\/figure>\n\n\n\n<p>We gave some tips on where the main problems of WhatsApp leads come from.<\/p>\n\n\n\n<p>Much of the confusion comes from concepts, like the case of outbound vs. inbound, but some problems are of a practical nature, impacting the day-to-day of the marketing and sales department.<\/p>\n\n\n\n<p>We&#8217;ll address the major limitations of generating leads on WhatsApp in this section now.<\/p>\n\n\n\n<p>And the next one will be how to overcome all these problems with a simple solution.<\/p>\n\n\n\n<p><strong>Let&#8217;s start with the most obvious problem:<\/strong> <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Team availability<\/h3>\n\n\n\n<p>This will be the first problem you&#8217;ll encounter in generating leads on WhatsApp: scaling your team.<\/p>\n\n\n\n<p>Let&#8217;s take the example of a WhatsApp button on your website.<\/p>\n\n\n\n<p>Suppose you&#8217;ve never had such a button, and all direct contacts from the site came through a form.<\/p>\n\n\n\n<p>Using the form, requests were sent via email to the sales team, who together determined who should respond to which.<\/p>\n\n\n\n<p>In many cases, contact requests via the form go to a unified email, and the sales team works together to respond to all.<\/p>\n\n\n\n<p>With leads on WhatsApp, the situation changes slightly.<\/p>\n\n\n\n<p><strong>Contacts are sent directly to a single number, which can be divided via WhatsApp Business among multiple computers.<\/strong><\/p>\n\n\n\n<p>The increase in the number of contacts your site will have with the WhatsApp button can be too much for your team.<\/p>\n\n\n\n<p>Suddenly, a task that was simpler and via email becomes more urgent and disorganized.<\/p>\n\n\n\n<p>Your team will need to respond to contacts often immediately, and sustain multiple conversations throughout the day.<\/p>\n\n\n\n<p>This ends up generating extra work, and not rarely you may have to hire more people and reorganize your department to make these initial contacts and keep them engaged.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/getleadster.com\/lead-generation-strategies-with-chatbots\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"353\" src=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/arte-blog-1024x353.webp\" alt=\"\" class=\"wp-image-2674\" srcset=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/arte-blog-1024x353.webp 1024w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/arte-blog-300x103.webp 300w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/arte-blog-768x265.webp 768w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/arte-blog.webp 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Low Lead Qualification<\/h3>\n\n\n\n<p>The WhatsApp button also allows direct contact, without any other barrier.<\/p>\n\n\n\n<p><strong>The only information your lead provides is their phone number.<\/strong><\/p>\n\n\n\n<p>You don&#8217;t even know their full name to do a LinkedIn check. \ud83d\udd75\ufe0f\u200d\u2642\ufe0f<\/p>\n\n\n\n<p>This, of course, has significant impacts on lead qualification.<\/p>\n\n\n\n<p>The WhatsApp button adds an outbound element to your strategy, putting qualification aside for a larger volume of leads.<\/p>\n\n\n\n<p><strong>With preparation and an organized marketing team, there&#8217;s no problem, just extra work.<\/strong><\/p>\n\n\n\n<p>You&#8217;ll need to design strategies that align with the less qualified nature of these leads, as your inbound strategies won&#8217;t apply to them.<\/p>\n\n\n\n<p>It&#8217;s also possible to create mechanisms within WhatsApp to qualify within the app, such as a chatbot that qualifies after contact or a personalized message for everyone who enters.<\/p>\n\n\n\n<p>But anyway, if you just put the button on your site and that&#8217;s it, leads generated by WhatsApp will be much less qualified than those worked on via inbound.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">WhatsApp limbo<\/h3>\n\n\n\n<p>Within an inbound marketing strategy, there are flows that take into account practically all actions of a lead.<\/p>\n\n\n\n<p>For example: a lead who requested a free material but didn&#8217;t open the delivery email might receive an email saying &#8220;hey, didn&#8217;t you see the material I sent you?&#8221;.<\/p>\n\n\n\n<p>And this is automated, without you needing to separate lead by lead.<\/p>\n\n\n\n<p>On WhatsApp, this is a bit more complicated.<\/p>\n\n\n\n<p>If someone starts a conversation and it develops throughout the day, <strong>but in the end, your lead gives up on what they were looking for, where do they go?<\/strong><\/p>\n\n\n\n<p>This is the WhatsApp limbo.<\/p>\n\n\n\n<p>There can be hundreds of reasons why your lead didn&#8217;t want to continue the conversation, reasons that may not even have anything to do with your product or service.<\/p>\n\n\n\n<p>What then? If the first contact doesn&#8217;t result in lead qualification progress or a sale, is the lead discarded?<\/p>\n\n\n\n<p>This is one of the biggest problems with WhatsApp leads, and many companies leave it up to the attendants themselves to separate these leads so they don&#8217;t fall into limbo.<\/p>\n\n\n\n<p>But people make mistakes and quite often.<\/p>\n\n\n\n<p>Because of this, you lose great opportunities simply because the lead isn&#8217;t registered on any other platform \u2014 they&#8217;re just a conversation on WhatsApp. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">It&#8217;s not possible to track marketing metrics<\/h3>\n\n\n\n<p>WhatsApp Business offers a very simple analytics, where you can track some metrics related to its usage.<\/p>\n\n\n\n<p><strong>The metrics it provides are:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Average wait time<\/strong>; <\/li>\n\n\n\n<li><strong>Average handling time<\/strong>; <\/li>\n\n\n\n<li><strong>Number of messages exchanged<\/strong>; <\/li>\n\n\n\n<li><strong>Number of open conversations;<\/strong><\/li>\n<\/ul>\n\n\n\n<p>According to WhatsApp itself, <strong>&#8220;this feature shows how many messages are sent, delivered, read, and received&#8221;.<\/strong><\/p>\n\n\n\n<p>That is: the metrics are simple and related only to the messages, not with the lead&#8217;s profile or qualification.<\/p>\n\n\n\n<p>If you want to know, for example, how many people clicked the button to request quotes and how many clicked to request support, good luck: time to open a spreadsheet. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Inability to insert the lead into a flow automatically<\/h3>\n\n\n\n<p>Companies that implement inbound marketing have a marketing that works through flows.<\/p>\n\n\n\n<p>These flows will always respect the marketing and sales funnel.<\/p>\n\n\n\n<p>It works more or less like this: a visitor enters your site and downloads a lead magnet \u2013 an e-book, report, etc.<\/p>\n\n\n\n<p>As soon as this visitor downloads this material, they enter a nurturing flow.<\/p>\n\n\n\n<p>That is: they will receive emails with recommendations for more materials to download, they&#8217;ll be qualified until they reach the sale.<\/p>\n\n\n\n<p>All automatic.<\/p>\n\n\n\n<p>With leads on WhatsApp, the situation is a bit different.<\/p>\n\n\n\n<p>They don&#8217;t fall into any flow when they click the button, they&#8217;re simply redirected to WhatsApp.<\/p>\n\n\n\n<p>If you want them to enter some flow, you&#8217;ll need to do the work manually.<\/p>\n\n\n\n<p>Actually, not necessarily.<\/p>\n\n\n\n<p>There&#8217;s another way to overcome almost all these difficulties with your WhatsApp-generated leads.<\/p>\n\n\n\n<p>And that&#8217;s what we&#8217;ll talk about now: <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The solution to these problems via Chatbot + WhatsApp <\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2023\/03\/A-solucao-para-esses-problemas-via-Chatbot-Whatsapp.webp\" alt=\"Duas m\u00e3os fazendo um high five. Uma tem a logo da Leadster ao lado, a outra a logo do WhatsApp\" class=\"wp-image-12441\"\/><\/figure>\n\n\n\n<p>Okay, so we understand that, even though it&#8217;s possible to generate leads on WhatsApp and incorporate them into your marketing strategy, the strategy still presents some difficulties that are hard to overcome.<\/p>\n\n\n\n<p>Especially for a company that&#8217;s just starting to do this work.<\/p>\n\n\n\n<p>It&#8217;s completely possible to integrate WhatsApp into generating qualified leads, and the solution is simpler than you might imagine.<\/p>\n\n\n\n<p>If the problem is qualifying during or after WhatsApp contact,<strong> the solution is qualifying beforehand with a chatbot on your site.<\/strong><\/p>\n\n\n\n<p>It works like this: instead of installing the button that leads directly to the WhatsApp conversation, you add a chatbot to your site.<\/p>\n\n\n\n<p>And configure it so that, after a few simple questions, it delivers the link to WhatsApp.<\/p>\n\n\n\n<p>That way, you still keep the WhatsApp button on your site, but to start the conversation, you ask for some simple information.<\/p>\n\n\n\n<p>Let&#8217;s delve deeper into this technique in the next sections. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Initial lead preparation before going to WhatsApp<\/h3>\n\n\n\n<p>As mentioned, one of the biggest problems with WhatsApp leads is starting the conversation without the minimum information about them, the lead.<\/p>\n\n\n\n<p>With a chatbot installed on your site, it acts as a redirection platform.<\/p>\n\n\n\n<p>Your visitor talks to the chatbot first, offering some crucial information: name, email, company they work for, contact subject, etc.<\/p>\n\n\n\n<p>This way, you don&#8217;t work &#8220;in the dark&#8221;.<\/p>\n\n\n\n<p><strong>You know the basics about the lead before engaging with them.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Leads with the chatbot can be inserted into a relationship flow<\/h3>\n\n\n\n<p>It&#8217;s the end of the WhatsApp limbo, one of your biggest problems when it comes to generating and qualifying leads.<\/p>\n\n\n\n<p>Remember I mentioned this difficulty?<\/p>\n\n\n\n<p>If the contact doesn&#8217;t end with an action, the lead gets &#8220;lost&#8221;, requiring manual addition to your nurturing flows.<\/p>\n\n\n\n<p>When you install a chatbot on your site and, through it, forward leads to WhatsApp, there&#8217;s no chance of that lead getting lost.<\/p>\n\n\n\n<p>They can be inserted into your relationship flow.<\/p>\n\n\n\n<p>Leadster offers this functionality, with its own system for creating flows, and integrates with the best CRMs and inbound platforms on the market. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">All metrics are saved in the Chatbot<\/h3>\n\n\n\n<p>Just to recap: WhatsApp Business offers some metrics of its own, but all related to message sending.<\/p>\n\n\n\n<p>How many were sent, average conversation time, etc.<\/p>\n\n\n\n<p>And that&#8217;s it! What about other site-related metrics?<\/p>\n\n\n\n<p>We can think of some quickly as an exercise:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>WhatsApp service rejection rate; <\/li>\n\n\n\n<li>How many times the lead has talked to the chatbot; <\/li>\n\n\n\n<li>What commands the lead gave to the chatbot; <\/li>\n\n\n\n<li>What types of leads choose to chat on WhatsApp; <\/li>\n\n\n\n<li>How many leads that initiate contact are really qualified; <\/li>\n\n\n\n<li>What is the conversion rate on each site page or your chatbot&#8217;s call to action.<\/li>\n<\/ul>\n\n\n\n<p>Among many others. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The approach is proactive from the first contact<\/h3>\n\n\n\n<p>The WhatsApp button often sits on the site for aesthetic reasons or &#8220;it must be there, so it is&#8221;.<\/p>\n\n\n\n<p>The issue is that it alone at the bottom, waiting for someone to click, doesn&#8217;t generate many leads and contact requests.<\/p>\n\n\n\n<p>The chatbot solves this problem by making an initial approach itself. <\/p>\n\n\n\n<p>This kind of personalized and proactive approach is much better than a static button.<\/p>\n\n\n\n<p>We&#8217;ve seen increases of up to 3 times in lead generation with it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">With qualification, contacts can go directly to the responsible department&#8217;s seller<\/h3>\n\n\n\n<p>Another problem to check off the list: the chaotic workflow of the sales team when a WhatsApp button is installed.<\/p>\n\n\n\n<p>With a chatbot, everything becomes much simpler.<\/p>\n\n\n\n<p>You can create one or more levels of qualification before contact, which makes life easier for the sales team.<\/p>\n\n\n\n<p>It works like this: the contact will already arrive on WhatsApp with some basic information, without needing the sales team to start the conversation just to understand what the lead wants. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Qualified leads = more sales<\/h3>\n\n\n\n<p>Overall, we all know that qualified leads generate more sales.<\/p>\n\n\n\n<p>And this wouldn&#8217;t be different in the case of WhatsApp leads.<\/p>\n\n\n\n<p>The amount of information the salesperson has when there&#8217;s a previous lead qualification makes all the difference.<\/p>\n\n\n\n<p>Instead of knowing just their name, the responsible seller also has access to crucial information.<\/p>\n\n\n\n<p>Information that can even disqualify that lead for a commercial approach.<\/p>\n\n\n\n<p>Just think: two contacts simultaneously reach the commercial team&#8217;s WhatsApp.<\/p>\n\n\n\n<p>A salesperson starts working on the first one who arrived, only to understand after 30 minutes that their company isn&#8217;t ready for their product.<\/p>\n\n\n\n<p>Meanwhile, the other lead went to do other things and forgot to continue the conversation.<\/p>\n\n\n\n<p>And your company was ready for the sale.<\/p>\n\n\n\n<p>That kind of decision can&#8217;t take long.<\/p>\n\n\n\n<p>And with previous qualification, the salesperson can choose to prioritize the contact requests that are more likely to result in a sale. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Leadster works with WhatsApp?<\/h2>\n\n\n\n<p>Everything we mentioned in this final part of the text are functionalities of Leadster, did you know?<\/p>\n\n\n\n<p>And even more that improve your company&#8217;s sales routine.<\/p>\n\n\n\n<p>In the previous section, we were talking about redirecting to the commercial team&#8217;s WhatsApp, right?<\/p>\n\n\n\n<p>With Leadster, you can send the contact directly to a specific seller&#8217;s WhatsApp, with all relevant information.<\/p>\n\n\n\n<p>You can even make a &#8220;roulette&#8221; \u2013 all contact requests are passed on to up to 12 different numbers, one at a time.<\/p>\n\n\n\n<p>The functionalities and possibilities are immense.<\/p>\n\n\n\n<p>I <a href=\"https:\/\/getleadster.com\/\">invite you to take a test to understand more about what we can offer you<\/a> \u2014 it&#8217;s free and valid for 14 days, no credit card required.<\/p>\n\n\n\n<p>All set to change your company for the better?<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/getleadster.com\/leadster-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"365\" src=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/5d1949e1-026a-42d7-9a7b-d350b76cd5fa.webp\" alt=\"\" class=\"wp-image-2668\" srcset=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/5d1949e1-026a-42d7-9a7b-d350b76cd5fa.webp 980w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/5d1949e1-026a-42d7-9a7b-d350b76cd5fa-300x112.webp 300w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/5d1949e1-026a-42d7-9a7b-d350b76cd5fa-768x286.webp 768w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>What can you do with WhatsApp Leads? Actually, is the app good for lead generation in the first place? Find out now! <\/p>\n","protected":false},"author":4,"featured_media":1886,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-1884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chatbot"],"_links":{"self":[{"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/posts\/1884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/comments?post=1884"}],"version-history":[{"count":4,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/posts\/1884\/revisions"}],"predecessor-version":[{"id":2804,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/posts\/1884\/revisions\/2804"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/media\/1886"}],"wp:attachment":[{"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/media?parent=1884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/categories?post=1884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/tags?post=1884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}