{"id":1864,"date":"2024-04-04T13:44:10","date_gmt":"2024-04-04T13:44:10","guid":{"rendered":"https:\/\/getleadster.com\/blog\/?p=1864"},"modified":"2024-11-07T00:10:49","modified_gmt":"2024-11-07T00:10:49","slug":"strategic-marketing","status":"publish","type":"post","link":"https:\/\/getleadster.com\/blog\/strategic-marketing\/","title":{"rendered":"Strategic Marketing: What It Is and 10 Ways to Get Started"},"content":{"rendered":"\n<p>How does your company or agency approach <strong>strategic marketing?<\/strong><\/p>\n\n\n\n<p>It is very common to find companies that work on both separately: marketing or business strategy.<\/p>\n\n\n\n<p>In fact, besides being very common, this is the way most companies operate.<\/p>\n\n\n\n<p>But business strategy has a very important role in marketing, and vice versa &#8211; marketing often helps to steer the direction of business.<\/p>\n\n\n\n<p><strong>Today we will talk about this dual thinking approach that will become increasingly urgent in companies across the country.<\/strong><\/p>\n\n\n\n<p>Today&#8217;s topic is strategic marketing. All set to get started? Then let&#8217;s get right to it because we have a lot to talk about.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is Strategic Marketing?<\/h2>\n\n\n\n<p>Strategic marketing is a business modality that aims to r<strong>educe the separation between marketing and the business strategies of the company<\/strong>, making both modalities into one.<\/p>\n\n\n\n<p>This concept may seem a bit obvious, but is it really?<\/p>\n\n\n\n<p>For example: how many companies allow marketing to request direct changes in the product composition, for instance?<\/p>\n\n\n\n<p>How many companies listen to marketing when it says it&#8217;s time to launch more products, or it&#8217;s time to streamline the product line?<\/p>\n\n\n\n<p>Even better: <strong>how many companies listen to marketing when it says that the results of a specific campaign are low because:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The product doesn&#8217;t meet the market&#8217;s expectations;<\/li>\n\n\n\n<li>The product&#8217;s price is too high;<\/li>\n\n\n\n<li>The market doesn&#8217;t quite understand how the product works;<\/li>\n\n\n\n<li>The product lacks acceptance in a specific region;<\/li>\n\n\n\n<li>The product would have higher acceptance in another region?<\/li>\n<\/ul>\n\n\n\n<p>And the list goes on&#8230;<\/p>\n\n\n\n<p>These are some examples related solely to a company&#8217;s product, but strategic marketing can address points far beyond that, assisting the company with a vision more focused on its audience and sales.<\/p>\n\n\n\n<p>We&#8217;ll delve into this more practically in the topics below.<\/p>\n\n\n\n<p>Check it out:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Medium-term strategic marketing<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2023\/03\/O-que-e-marketing-estrategico.webp\" alt=\"Alvo com algumas flechas perfurando o seu centro.\" class=\"wp-image-12541\"\/><\/figure>\n\n\n\n<p>Medium-term strategic marketing is about coordinated actions with commercial intelligence to improve your results.<\/p>\n\n\n\n<p>In the medium term, strategic marketing is related to setting joint goals and formalizing KPIs that can measure both the marketing&#8217;s impact on business and the business&#8217;s impact on marketing.<\/p>\n\n\n\n<p>At this intermediate phase, strategic marketing seeks alignment of goals mainly in its production and ad creation.<\/p>\n\n\n\n<p>Constant concerns include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Monitoring key metrics for paid media:<\/strong> CTR, ROAS, sales volume, CPC, CPA, etc.;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Monitoring organic metrics:<\/strong> website visitor count, average reading time, and how many leads are being generated;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tracking internal company goals and objectives:<\/strong> quantity of qualified leads reaching the sales team, quantity of sales generated through inbound, etc.;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Team goal tracking: <\/strong>deliveries, deadlines being met, team motivation, team scaling, etc.<\/li>\n<\/ul>\n\n\n\n<p>Among others. In the medium term, strategic marketing aims to optimize all its actions, to spend less and produce more consistently.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Long-term strategic marketing<\/h3>\n\n\n\n<p>Long-term strategic marketing is somewhat different.<\/p>\n\n\n\n<p>Its main concern is about business sustainability.<\/p>\n\n\n\n<p>In other words, strategic and market actions that keep the company always competitive and standing out from the competition.<\/p>\n\n\n\n<p>What we were discussing above about products are long-term strategies of strategic marketing.<\/p>\n\n\n\n<p>We can mention a few others:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Market analysis;<\/li>\n\n\n\n<li>Determining the marketing mix;<\/li>\n\n\n\n<li>Focus on research and development;<\/li>\n\n\n\n<li>Joint meetings to decide the fate of certain products;<\/li>\n\n\n\n<li>Actions planned together, to avoid supply shortages when demand is high.<\/li>\n<\/ul>\n\n\n\n<p>In the long term, <strong>strategic marketing seeks a different perspective on its business strategies.<\/strong><\/p>\n\n\n\n<p>With the data and insight into the audience that marketing brings, its decisions are more accurate because they are accompanied by experience and observation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is the Difference Between Strategy, Tactics, and Operations?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"400\" src=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/03\/Os-10-fatores-que-mais-influenciam-na-psicologia-do-consumidor.webp\" alt=\"\" class=\"wp-image-1806\" srcset=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/03\/Os-10-fatores-que-mais-influenciam-na-psicologia-do-consumidor.webp 750w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/03\/Os-10-fatores-que-mais-influenciam-na-psicologia-do-consumidor-300x160.webp 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>So far, we&#8217;ve understood that strategic marketing, in its conception, has a focus on the medium and long term.<\/p>\n\n\n\n<p>In the short term, decisions are made in each department, but always with the idea that everything done and decided must take into account the alignment of marketing with the business.<\/p>\n\n\n\n<p>This means that, in the short term, each department has its independence but must align with this overarching goal &#8211; to become increasingly competitive.<\/p>\n\n\n\n<p>Here, we&#8217;ll delve into the short term, showing the difference between the main modalities of strategic marketing: tactics, operations, and strategy as a whole.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is Tactical Marketing?<\/h3>\n\n\n\n<p>As the name suggests, tactical marketing, within a strategic marketing framework, is related to the tactics used to achieve companies&#8217; business objectives.<\/p>\n\n\n\n<p>It is a strategy of very short-term, related to what is feasible for the company and what it is more capable of investing in.<\/p>\n\n\n\n<p>For example: one of the main marketing tactics is content marketing.<\/p>\n\n\n\n<p>It requires the creation of a writing and design team, hiring writers, social media managers, editors, and art directors.<\/p>\n\n\n\n<p>From the strategic marketing perspective, <strong>is the company ready to make this investment in hiring?<\/strong><\/p>\n\n\n\n<p>The same goes for any other tactic.<\/p>\n\n\n\n<p>Paid media, for instance, requires constant investment to garner results quickly.<\/p>\n\n\n\n<p>Does the company have the budget for this?<\/p>\n\n\n\n<p>Tactical marketing, as part of strategic marketing, deals with these questions.<\/p>\n\n\n\n<p>Its answers will have an impact on the future, in the medium term.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">MOps<\/h3>\n\n\n\n<p>MOps is the same as Marketing Operations, a term that describes the people, technologies, and business processes in a marketing and sales department.<\/p>\n\n\n\n<p>In other words, these are the conditions that your company offers for your marketing strategies to flourish.<\/p>\n\n\n\n<p>MOps, although related to marketing, is a business strategy with decisions made by the management.<\/p>\n\n\n\n<p>For marketing to function, it&#8217;s necessary to structure MOps.<\/p>\n\n\n\n<p>This is a reality in any company.<\/p>\n\n\n\n<p>The more investment made in operations, the greater the return offered by marketing.<\/p>\n\n\n\n<p><strong>The image below, created by HubSpot, helps to understand this better:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2023\/03\/MOps.webp\" alt=\"Imagem da HubSpot mostrando a intercess\u00e3o entre processos, tecnologia e pessoas no marketing estrat\u00e9gico\" class=\"wp-image-12542\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How do Tactics and Operations Influence Strategic Marketing?<\/h3>\n\n\n\n<p>At the beginning of the article, we talked about how strategic marketing is the combination of business with marketing efforts, right?<\/p>\n\n\n\n<p>That&#8217;s right.<\/p>\n\n\n\n<p>Tactics and operations are the greatest practical examples of how this combination occurs.<\/p>\n\n\n\n<p>Tactical marketing is directly related to MOps.<\/p>\n\n\n\n<p>Some tactics are only possible through operational resources.<\/p>\n\n\n\n<p>And some operational resources are only justifiable through their application in marketing tactics.<\/p>\n\n\n\n<p>Thus, <strong>strategic marketing, in practice, operates through the relationship between these two modalities.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/getleadster.com\/lead-generation-strategies-with-chatbots\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"353\" src=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/arte-blog-1024x353.webp\" alt=\"\" class=\"wp-image-2674\" srcset=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/arte-blog-1024x353.webp 1024w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/arte-blog-300x103.webp 300w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/arte-blog-768x265.webp 768w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/arte-blog.webp 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">10 Ways to Start Strategic Marketing Today<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"400\" src=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/02\/Quais-funcionalidades-Leadste.webp\" alt=\"\" class=\"wp-image-1740\" srcset=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/02\/Quais-funcionalidades-Leadste.webp 750w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/02\/Quais-funcionalidades-Leadste-300x160.webp 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>Well, we&#8217;ve just determined that strategic marketing, in practice, works with the union of tactics and operations, focusing on business.<\/p>\n\n\n\n<p>But this union can appear in various forms, with various results.<\/p>\n\n\n\n<p>Here, we&#8217;ve separated individual actions, some short-term, others medium and long-term, to better illustrate how strategic marketing actually happens in companies and agencies throughout Brazil.<\/p>\n\n\n\n<p>Continue reading to learn everything in practice:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Deep Dive into Data<\/h3>\n\n\n\n<p>Effective data management is crucial work and is part of MOps processes.<\/p>\n\n\n\n<p>This tactic involves specialized personnel and business intelligence software, but can also be done through inbound marketing platforms &#8211; like lead qualification, for example.<\/p>\n\n\n\n<p>Data, whatever they may be, need to be stored, processed, and consulted frequently.<\/p>\n\n\n\n<p>Marketing departments that don&#8217;t work with data have much lower efficiency in achieving their goals.<\/p>\n\n\n\n<p>It&#8217;s the obligation of any serious company about its marketing to provide the necessary tools and personnel to manage data uniquely.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Do What Works for You<\/h3>\n\n\n\n<p>Identifying appropriate marketing tactics for the company is a task for the marketing department.<\/p>\n\n\n\n<p>However, deciding which tactics to apply or not is the joint responsibility of the entire company.<\/p>\n\n\n\n<p>Data is presented, projections are made, and decisions need to be made collectively, always.<\/p>\n\n\n\n<p>The marketing side brings possibilities and team competencies in presenting tactics.<\/p>\n\n\n\n<p>And the business side brings limitations and business objectives as a whole.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Perform SWOT Analysis and Update It Regularly<\/h3>\n\n\n\n<p>The SWOT analysis seeks to present the company with its Strengths, Weaknesses, Opportunities, and Threats.<\/p>\n\n\n\n<p>In Portuguese, it&#8217;s the FOFA analysis.<\/p>\n\n\n\n<p>This is a concept worth discussing extensively.<\/p>\n\n\n\n<p>Typically, the SWOT analysis is done by the marketing team, presented, changed, and forgotten.<\/p>\n\n\n\n<p>Truthfully: it&#8217;s rare to find companies that take this analysis seriously or keep it as a guiding light in their actions.<\/p>\n\n\n\n<p>And FOFA is one of the main forms of communication between marketing and the board, responsible for the company&#8217;s corporate directions.<\/p>\n\n\n\n<p>Therefore, creating and updating the SWOT analysis is of utmost importance for any company and should never be ignored by those with decision-making power in the company.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Determine Your Marketing Mix<\/h3>\n\n\n\n<p>Like SWOT analysis, the marketing mix is a joint construction, an intense collaborative effort between the marketing team and business sectors.<\/p>\n\n\n\n<p>We have an article here on the blog that defines what the marketing mix is and delves deeper into the topic.<\/p>\n\n\n\n<p>But basically, the marketing mix is the 4Ps that every company needs to define:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Price;<\/li>\n\n\n\n<li>Place;<\/li>\n\n\n\n<li>Product;<\/li>\n\n\n\n<li>Promotion.<\/li>\n<\/ul>\n\n\n\n<p>The marketing mix is where strategic marketing has the best examples of collaboration in the corporate world.<\/p>\n\n\n\n<p>Marketing and business need to collaborate to define these points well.<\/p>\n\n\n\n<p><strong>And the marketing mix is also a great definition of what marketing itself is.<\/strong><\/p>\n\n\n\n<p>Its 4Ps (and its expansion into 8Ps, adding Research, Planning, Production, and Publication) define marketing as a strategy &#8211; bringing a product to market, making it available to people.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Establish a Solid Hierarchy<\/h3>\n\n\n\n<p>Creativity is the backbone of all marketing departments.<\/p>\n\n\n\n<p><strong>And for creativity to flourish, other people need to take care of operational and strategic aspects.<\/strong><\/p>\n\n\n\n<p>Hierarchy addresses this issue precisely.<\/p>\n\n\n\n<p>With managers reporting to the director and the director reporting to the rest of the board, each person&#8217;s focus and individual talents are better utilized.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Frequent Competitive Analyses<\/h3>\n\n\n\n<p>Strategic marketing always seeks to make informed decisions since they impact not only campaign results but the entire company.<\/p>\n\n\n\n<p>It&#8217;s very common for marketing departments or agencies to conduct a competitive analysis at the project&#8217;s beginning and that&#8217;s it.<\/p>\n\n\n\n<p>Everything follows from there and goes on forever.<\/p>\n\n\n\n<p><strong>Strategic marketing requires constant vigilance in new trends, new companies entering the market, new technologies, etc.<\/strong><\/p>\n\n\n\n<p>These analyses keep not only the company&#8217;s marketing always competitive but also the companies themselves as a whole.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Frequent Opinion Surveys<\/h3>\n\n\n\n<p>In strategic marketing, knowing consumers&#8217; opinions about the brand is a fundamental and extremely important point.<\/p>\n\n\n\n<p><strong>Remember that strategic marketing deals with well-informed decisions.<\/strong><\/p>\n\n\n\n<p>And one way to have this information is by conducting frequent opinion surveys.<\/p>\n\n\n\n<p>There are several ways to obtain this information.<\/p>\n\n\n\n<p>Here on the blog, we have a very interesting article on the topic, with 5 resources that will help you conduct your survey and suggestions for questions as well.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Focus on R&amp;D<\/h3>\n\n\n\n<p>Research &amp; Development are crucial parts of strategic marketing.<\/p>\n\n\n\n<p>And we&#8217;re not just talking about new products: in fact, innovations within the marketing team are also great investments.<\/p>\n\n\n\n<p><strong>Every marketing department needs to have a dedicated person or team to find new ways to do things well.<\/strong><\/p>\n\n\n\n<p>Improvements to the website, new types of ads, new tools, etc.<\/p>\n\n\n\n<p>With this, your marketing team is always closer to delivering what it proposes: continuous improvement of the company&#8217;s business.<\/p>\n\n\n\n<p>In the product aspect, marketing also needs to offer a strategic vision of its constant development.<\/p>\n\n\n\n<p>We&#8217;ll talk more about this below:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Continuous Product Improvement<\/h3>\n\n\n\n<p>In his book <a href=\"https:\/\/www.amazon.com.br\/Ogilvy-Advertising-David\/dp\/039472903X\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">&#8220;Ogilvy on Advertising,&#8221;<\/a> advertising baron David Ogilvy says:<\/p>\n\n\n\n<p>&#8220;Never write an ad you wouldn&#8217;t show to your family. You would never lie to your wife. So don&#8217;t lie to mine.&#8221;<\/p>\n\n\n\n<p>In the chapter, Ogilvy was talking about how advertising is entirely dependent on the product.<\/p>\n\n\n\n<p>If the product isn&#8217;t good, there&#8217;s no ad in the world that will make it successful.<\/p>\n\n\n\n<p>For the marketing department to always tell the truth, the product being offered needs to meet consumers&#8217; expectations.<\/p>\n\n\n\n<p>In other words, <strong>the product needs to have market value.<\/strong><\/p>\n\n\n\n<p>Strategic marketing teams need to always measure the public&#8217;s acceptance of the product and have the freedom to suggest changes for the better.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The 4 Phases of Strategic Marketing<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"400\" src=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/02\/o-que-e-marketing-de-conversacao.webp\" alt=\"\" class=\"wp-image-1752\" srcset=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/02\/o-que-e-marketing-de-conversacao.webp 750w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/02\/o-que-e-marketing-de-conversacao-300x160.webp 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>Well, so far we&#8217;ve managed to clarify the processes of strategic marketing quite a bit, right?<\/p>\n\n\n\n<p>We understand how the two collaborate, what their common tools are, and we&#8217;ve outlined some actions as examples of this collaboration.<\/p>\n\n\n\n<p>Now we need to talk about <strong>how the implementation of strategic marketing works in practice.<\/strong><\/p>\n\n\n\n<p>Where to start? And what are the next steps?<\/p>\n\n\n\n<p>That&#8217;s what we&#8217;re going to discover together now. Stay tuned:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Planning<\/h3>\n\n\n\n<p>Strategic marketing planning involves all actions of study, conceptualization, branding, competitor research, and whatever else is necessary to put the next actions into practice.<\/p>\n\n\n\n<p>We mentioned some throughout this article.<\/p>\n\n\n\n<p><strong>Performing a SWOT analysis, for example, is one of the first steps in planning.<\/strong><\/p>\n\n\n\n<p>In addition to external research &#8211; focused on the market &#8211; it&#8217;s also necessary to research internally, to understand what points your company still lacks before applying strategic marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Analysis<\/h3>\n\n\n\n<p>After the planning stage, it&#8217;s essential to analyze all the information gathered together.<\/p>\n\n\n\n<p>This will be the first joint action of strategic marketing: aligning the information obtained is the same as getting marketing and business working collaboratively.<\/p>\n\n\n\n<p>For example: a competitive analysis is easier to conduct by a team that knows the market closely, that is directly involved in it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Development<\/h3>\n\n\n\n<p>The joint development part is related to the conception of your product, taking into account the marketing mix I mentioned earlier.<\/p>\n\n\n\n<p>The price, the product itself, the place, and the marketing techniques for its promotion and dissemination need to be discussed together, not monopolized by one team or another.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Implementation<\/h3>\n\n\n\n<p>Once everything is planned, analyzed, and developed, it&#8217;s time to put everything into practice and present your product to the market.<\/p>\n\n\n\n<p>This simple four-step process we&#8217;ve shown has a name: marketing.<\/p>\n\n\n\n<p>That&#8217;s why the term strategic marketing is so difficult to explain.<\/p>\n\n\n\n<p>In theory, marketing should already be strategic.<\/p>\n\n\n\n<p>It should already be collaborative and involve practically the entire company.<\/p>\n\n\n\n<p>When it comes to implementing and measuring results, marketing needs to share the information it has with all interested sectors of the company.<\/p>\n\n\n\n<p>This exchange allows the product to improve continuously, ads to become more optimized, and success to come faster and more assuredly.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<p>I hope this article has helped you understand better what strategic marketing is!<\/p>\n\n\n\n<p>But we also need to make it clear that, most of the time, the distinction between strategic and non-strategic doesn&#8217;t exist in most companies.<\/p>\n\n\n\n<p>Everyone expects strategic marketing, but few take real and concrete actions for strategic marketing to happen.<\/p>\n\n\n\n<p>We can help you with that.<\/p>\n\n\n\n<p><a href=\"https:\/\/getleadster.com\/\">Start your free trial with Leadster today.<\/a> Our chatbot can easily help you in pretty much all these steps. <\/p>\n\n\n\n<p>The best part &#8211; the trial is free for 14 days, no credit card required! <\/p>\n\n\n\n<p>I&#8217;ll be waiting for you.<\/p>\n\n\n\n<p>Thank you for reading, and until the next article!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/getleadster.com\/leadster-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"365\" src=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/5d1949e1-026a-42d7-9a7b-d350b76cd5fa.webp\" alt=\"\" class=\"wp-image-2668\" srcset=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/5d1949e1-026a-42d7-9a7b-d350b76cd5fa.webp 980w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/5d1949e1-026a-42d7-9a7b-d350b76cd5fa-300x112.webp 300w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/5d1949e1-026a-42d7-9a7b-d350b76cd5fa-768x286.webp 768w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>All marketing is strategic marketing. But sometimes it&#8217;s more, sometimes, less. How can you make sure which is yours? Find out today. <\/p>\n","protected":false},"author":8,"featured_media":1865,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/posts\/1864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/comments?post=1864"}],"version-history":[{"count":3,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/posts\/1864\/revisions"}],"predecessor-version":[{"id":2798,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/posts\/1864\/revisions\/2798"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/media\/1865"}],"wp:attachment":[{"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/media?parent=1864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/categories?post=1864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/tags?post=1864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}