{"id":1855,"date":"2024-04-01T12:35:26","date_gmt":"2024-04-01T12:35:26","guid":{"rendered":"https:\/\/getleadster.com\/blog\/?p=1855"},"modified":"2024-11-07T00:10:30","modified_gmt":"2024-11-07T00:10:30","slug":"marketing-trends-2024","status":"publish","type":"post","link":"https:\/\/getleadster.com\/blog\/marketing-trends-2024\/","title":{"rendered":"12 Digital Marketing Trends to Explore in 2024"},"content":{"rendered":"\n<p>New year, new life, and also new<strong> digital marketing trends!<\/strong><\/p>\n\n\n\n<p>After a very eventful 2023 in all aspects \u2013 from healthcare to football \u2013 but with great positivity about the return of in-person activities, the year 2024 promises even more innovation, technological advancement, and new strategies for your business&#8217;s marketing area.<\/p>\n\n\n\n<p>To help all marketers out there, the Leadster team brings you here 12 digital marketing trends that you can explore and test in your company.<\/p>\n\n\n\n<p>Let&#8217;s go!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hello \ud83d\udc4b! Want to learn more about conversational marketing?<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2023\/01\/Ola-Quer-Conhecer-mais-sobre-o-Marketing-Conversacional.webp\" alt=\"Marketing conversacional\" class=\"wp-image-10361\"\/><\/figure>\n<\/div>\n\n\n<p>Did you know that by 2026 there is a forecast that the global chatbot market will grow and result in a leap from $2.6 billion (2020) to $10.5 billion?<\/p>\n\n\n\n<p>Well, the tool that is growing more and more worldwide has everything to do with the concept of conversational marketing.<\/p>\n\n\n\n<p>After all, the latter is about instant and <strong>personalized conversation with the visitor, assisting them in the buying process.<\/strong><\/p>\n\n\n\n<p>Even though many people still have reservations about this tool and are unaware of this concept, the need for this new trend is growing, and I can prove it to you.<\/p>\n\n\n\n<p>Do you still have time and patience to wait more than 5 minutes for a simple but essential response for your decision-making?<\/p>\n\n\n\n<p>I don&#8217;t think so.<\/p>\n\n\n\n<p>Do you prefer to schedule a meeting, consultation, or appointment automatically, quickly, and personalized or wait in line for a phone call?<\/p>\n\n\n\n<p>I believe it&#8217;s the first option.<\/p>\n\n\n\n<p>Well, conversational marketing encompasses all these aspects.<\/p>\n\n\n\n<p>With it, you can create humanized and personalized approaches, helping both the user, through speed, objectivity, and helpfulness, and the company, which can start a relationship with the customer automatically, assisting in the next steps of the purchase.<\/p>\n\n\n\n<p>Moreover, <strong>see some of the benefits of conversational marketing and the use of chatbots in marketing:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increased website traffic conversion;<\/li>\n\n\n\n<li>Generation of qualified leads;<\/li>\n\n\n\n<li>Process automation;<\/li>\n\n\n\n<li>Improvement in commercial service.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Brands with More Personalization and Less Strangeness \ud83c\udfad<\/h2>\n\n\n\n<p>Everyone talks about personalization, its importance, the benefits, but no one really tells you how to do it, right?<\/p>\n\n\n\n<p>Well, just because we&#8217;re talking about something personalized for each audience present in your company doesn&#8217;t mean you need to know every user&#8217;s favorite color and push too hard, seeming like a stalker and creating an embarrassing situation with the visitor.<\/p>\n\n\n\n<p>Enough with being creepy!<\/p>\n\n\n\n<p><strong>The trend for 2024 is strategic personalization, meaning you need to know who you&#8217;re talking to and what tone of voice and subject interests the user.<\/strong><\/p>\n\n\n\n<p>Besides that, think about what you want to achieve with this personalized approach, what is the goal of this conversation or content?<\/p>\n\n\n\n<p>Let me give you an example from Leadster.<\/p>\n\n\n\n<p>With our conversational marketing chatbot, it&#8217;s possible to personalize the approach according to each page, source channel, call objective, and what you expect from the user.<\/p>\n\n\n\n<p>In other words, we won&#8217;t delve into everyone&#8217;s life details or push too hard to show that we know everything about the person&#8217;s needs; we&#8217;ll just talk to them in a way that brings us closer and shows that we relate to what they&#8217;re looking for.<\/p>\n\n\n\n<p>Also, remember that with Leadster, you can filter these leads and group them into predefined groups so that they have an appropriate follow-up and response to the situation.<\/p>\n\n\n\n<p><strong>So, invest in just the right amount of personalization and with resources related to your business&#8217;s situation and proposal.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Artificial Intelligence Producing Content \ud83e\udd16<\/h3>\n\n\n\n<p>With so much AI appearing in the news every day, will we soon be in a robot domination scenario? \u2013 We hope not.<\/p>\n\n\n\n<p>Jokes aside, Artificial Intelligence is here to help and automate various processes in companies&#8217; daily lives, as it has been doing over time \u2013 an example of this is AI-powered chatbots.<\/p>\n\n\n\n<p>Currently, the trend is content creation by robots, as we already see being possible through technologies like OpenAI&#8217;s Chat GPT (Generative Pretrained Transformer).<\/p>\n\n\n\n<p><strong>But don&#8217;t worry, writers and copywriters won&#8217;t be sidelined<\/strong>; the human touch in marketing, especially in content, remains indispensable \u2013 and technology can be used to improve processes.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2023\/01\/Inteligencia-Artificial-Produzindo-Conteudo.webp\" alt=\"Intelig\u00eancia Artificial na produ\u00e7\u00e3o de Conte\u00fado\" class=\"wp-image-10357\"\/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">From People, for People &#8211; the Desired Content \ud83d\udde3\ufe0f<\/h2>\n\n\n\n<p>I told you that you didn&#8217;t need to worry about laying off writers and copywriters.<\/p>\n\n\n\n<p>While on one hand, AI is growing, on the other, we have a measure that controls this advancement a bit.<\/p>\n\n\n\n<p>We&#8217;re talking about a rule, subject to punishment, that Google itself established: <strong>the Helpful Content System, which ensures that people find original, unique, truthful content written by real people.<\/strong><\/p>\n\n\n\n<p>This prevents plagiarism and content that&#8217;s merely basic and doesn&#8217;t deviate from what&#8217;s already on the search engine.<\/p>\n\n\n\n<p>In other words, the goal is to provide readers with quality content that truly adds to their prior knowledge.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Omnichannel Marketing \ud83c\udf10 Why Stick to Just One Channel When You Can Have More?<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2023\/01\/omnichanel.webp\" alt=\"Marketing Omnichannel\" class=\"wp-image-10363\"\/><\/figure>\n<\/div>\n\n\n<p>Currently, it&#8217;s impossible to settle for operating in a single channel because your audience isn&#8217;t exclusively on one medium.<\/p>\n\n\n\n<p>Omnichannel Marketing is nothing more than a communication strategy that considers and integrates various sales and contact channels with a brand, using them simultaneously, interconnected, and planned to offer the consumer the best experience.<\/p>\n\n\n\n<p>This means that all emails, social media messages, comments on posts and blog posts, and phone numbers go to one place.<\/p>\n\n\n\n<p>This way, <strong>the consumer chooses which channel to follow, without being harmed by delayed responses or even the absence of a profile or account on that media.<\/strong><\/p>\n\n\n\n<p>Additionally, your business&#8217;s organization becomes more aligned, facilitating the communication process as it will be much easier to distribute these messages to the responsible departments.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/getleadster.com\/lead-generation-strategies-with-chatbots\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"353\" src=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/arte-blog-1024x353.webp\" alt=\"\" class=\"wp-image-2674\" srcset=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/arte-blog-1024x353.webp 1024w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/arte-blog-300x103.webp 300w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/arte-blog-768x265.webp 768w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/arte-blog.webp 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Better Experience Across Channels and Devices \ud83d\udcbb<\/h2>\n\n\n\n<p>Every year we hear more about the term User Experience (UX), and for 2023, it&#8217;s no different.<\/p>\n\n\n\n<p>Now, more than ever, you need to invest in this strategy to stay ahead.<\/p>\n\n\n\n<p><strong>Keep in mind that people access your website, app, or blog from all possible devices; we&#8217;re not just using computers anymore; now we have tablets, laptops, and cell phones.<\/strong><\/p>\n\n\n\n<p>Therefore, investing in cross-channel and cross-device strategies is essential to offer a good experience.<\/p>\n\n\n\n<p>Consider that a simple page on your website should have the same quality on a smaller screen, like that of a cell phone.<\/p>\n\n\n\n<p><strong>Value simple design and easy navigation, along with other trends such as:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Minimalism;<\/li>\n\n\n\n<li>Voice-activated interfaces;<\/li>\n\n\n\n<li>Hands-free controls;<\/li>\n\n\n\n<li>Animated elements;<\/li>\n\n\n\n<li>Scrollytelling &#8211; tell a story while the user scrolls;<\/li>\n\n\n\n<li>Video content.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Events for All Tastes: Hybrid is Essential \ud83d\udcf1\ud83d\udc6b<\/h2>\n\n\n\n<p>With the end of the Covid-19 pandemic, 2022 marked the return of in-person events.<\/p>\n\n\n\n<p>The desire to leave the house, return to &#8220;normal,&#8221; and meet professional colleagues again was the prevailing sentiment.<\/p>\n\n\n\n<p>However, not everyone can or even wants to leave their cities to attend in-person events, so invest in a middle ground: the hybrid model.<\/p>\n\n\n\n<p>This way, both those who prefer something in-person and those who choose to stay at home will enjoy the event, acquire shared knowledge, network, and even gain new customers, as event marketing predicts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">People Like Us: The Importance of Micro-Influencers \ud83e\udd33<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2023\/01\/Gente-como-a-gente-a-Importancia-dos-Microinfluenciadores.webp\" alt=\"a Import\u00e2ncia dos Microinfluenciadores \" class=\"wp-image-10356\"\/><\/figure>\n<\/div>\n\n\n<p>Who hasn&#8217;t been affected by the advertising of an influencer from their city?<\/p>\n\n\n\n<p>I&#8217;m not talking about influencers with millions of followers, <strong>but those who are part of the community you belong to and have a daily life similar to yours.<\/strong><\/p>\n\n\n\n<p>We are living proof of how the social proof trigger works.<\/p>\n\n\n\n<p>This happens because influencer marketing shows consumers that someone near you used the product or service and got good results.<\/p>\n\n\n\n<p>To put this in numbers, a Stackla report showed that 79% of consumers say User Generated Content (UGC) &#8211; content generated by users &#8211; positively impacts consumer purchasing decisions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">More than a Brand: CEO with Public Presence \ud83d\ude0e<\/h2>\n\n\n\n<p>Behind your brand is a person who represents it, right?<\/p>\n\n\n\n<p>So why not show this to the public by putting your leaders as the &#8220;face of the brand&#8221;?<\/p>\n\n\n\n<p>This is a trend exemplified by Jeff Bezos, Elon Musk, and Bill Gates.<\/p>\n\n\n\n<p>They are not just CEOs of large companies, but they represent what your business brings to the market, thus getting closer to consumers.<\/p>\n\n\n\n<p>If you&#8217;re still not convinced, know that a report from BrandsGetReal, by Sprout Social, showed that 70% of consumers feel more connected to a brand when the CEO has a public presence on social media.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">From WhatsApp to TikTok, Shopping Never Stops \ud83d\uded2<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2023\/01\/Do-WhatsApp-ao-TikTok-as-Compras-Nao-Param.webp\" alt=\" social selling\" class=\"wp-image-10354\"\/><\/figure>\n<\/div>\n\n\n<p>If you&#8217;re from Generation Z, you know that it&#8217;s common and even preferable to discover new products through social media like Instagram, TikTok, and Facebook.<\/p>\n\n\n\n<p>But the trend won&#8217;t stop at this audience &#8211; and brands have already understood that.<\/p>\n\n\n\n<p>We&#8217;re talking here about social selling or just sales on social media, a trend that&#8217;s here to stay and I advise you to invest in it. Besides having another sales channel, you won&#8217;t lag behind competitors.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Native Ads Come in Strong \ud83d\udea8<\/h2>\n\n\n\n<p>There&#8217;s no other explanation for the rise of native ads than their effectiveness.<\/p>\n\n\n\n<p>As shown in a HubSpot survey, over 36% of marketers using this strategy said it&#8217;s effective, and almost 50% of them said it&#8217;s their primary ROI generation tactic.<\/p>\n\n\n\n<p>In general, native ads don&#8217;t use direct texts or imperative verbs; they simply pique the user&#8217;s curiosity with information and explanations about a particular subject.<\/p>\n\n\n\n<p>This strategy won&#8217;t interrupt the user&#8217;s navigation; it will capture attention by blending in with the content already on a particular platform.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">No Cookies: More Tracking Difficulty \ud83c\udf6a<\/h2>\n\n\n\n<p>Unlike the other trends mentioned, this one is not the best; in fact, it can be seen as a warning for you to prepare.<\/p>\n\n\n\n<p>The cookies we&#8217;re talking about here are called &#8220;third-party cookies&#8221; &#8211; cookies from third parties.<\/p>\n\n\n\n<p>They are tracking tools inserted into other websites, such as Facebook cookies to track user activity on other platforms.<\/p>\n\n\n\n<p>With this, the user experience can be improved through the collection of important data that helps better understand the audience.<\/p>\n\n\n\n<p>However, this mechanism is coming to an end.<\/p>\n\n\n\n<p><strong>Now in 2024, Google plans to gradually eliminate third-party cookies in Chrome browsers.<\/strong><\/p>\n\n\n\n<p>This type of action has been happening &#8211; as we saw Apple end access to device identifiers on iOS &#8211; to ensure greater user privacy.<\/p>\n\n\n\n<p>However, marketing professionals already anticipate that this will be a huge challenge, especially when we consider the difficulty nowadays in generating leads in such a competitive and uncreative landscape.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/leadster.com.br\/blog\/wp-content\/uploads\/2023\/01\/Sem-mais-Cookies-Mais-Dificuldade-de-Traqueamento.webp\" alt=\"Extin\u00e7\u00e3o dos cookies\" class=\"wp-image-10365\"\/><\/figure>\n<\/div>\n\n\n<p>But, not all is lost; you don&#8217;t need to be 100% dependent on cookies. Instead, invest in optimizing conversion using strategies like Conversion Rate Optimization (CRO).<\/p>\n\n\n\n<p>Okay, the best digital marketing trends for you to explore in 2024 are all in your hands. Do you know what the next step is?<\/p>\n\n\n\n<p>Here&#8217;s a little push for you to apply conversational marketing and personalization trends&#8230; I&#8217;m talking about Leadster&#8217;s Chatbot that will capture, qualify, and distribute your leads intelligently and automatically.<\/p>\n\n\n\n<p>Moreover, you can rely on personalized approaches, A\/B testing, performance dashboards, lead location, automatic meeting scheduling, and much more!<\/p>\n\n\n\n<p>And the best part is that you can adapt and adjust your strategies without solely relying on cookies.<\/p>\n\n\n\n<p><a href=\"https:\/\/getleadster.com\">Ready to start your 14 day trial? No credit card required! <\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/getleadster.com\/leadster-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"365\" src=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/en-dk-3.webp\" alt=\"\" class=\"wp-image-2670\" srcset=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/en-dk-3.webp 980w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/en-dk-3-300x112.webp 300w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/en-dk-3-768x286.webp 768w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Marketing trends are changing fast, and all the time. Learn more about what&#8217;s about to become something else entirely in 2024. <\/p>\n","protected":false},"author":8,"featured_media":1856,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-1855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"_links":{"self":[{"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/posts\/1855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/comments?post=1855"}],"version-history":[{"count":3,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/posts\/1855\/revisions"}],"predecessor-version":[{"id":2796,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/posts\/1855\/revisions\/2796"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/media\/1856"}],"wp:attachment":[{"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/media?parent=1855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/categories?post=1855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/tags?post=1855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}