{"id":1839,"date":"2024-03-25T13:37:38","date_gmt":"2024-03-25T13:37:38","guid":{"rendered":"https:\/\/getleadster.com\/blog\/?p=1839"},"modified":"2024-11-06T23:43:28","modified_gmt":"2024-11-06T23:43:28","slug":"digital-marketing-for-begginers","status":"publish","type":"post","link":"https:\/\/getleadster.com\/blog\/digital-marketing-for-begginers\/","title":{"rendered":"Digital Marketing for Beginners: 15 Tips and 6 Tools"},"content":{"rendered":"\n

Writing about digital marketing for beginners is incredible.<\/strong><\/p>\n\n\n\n

I need to start this article like this because all of us, already veterans, have been where you are today \u2013 starting from scratch.<\/p>\n\n\n\n

And we all have that beloved blog where we began to understand the first concepts, the fundamental ideas that guide digital marketing.<\/p>\n\n\n\n

We hope that yours is Leadster’s \ud83d\udc99<\/p>\n\n\n\n

This article comes with a good dose of positive energy: may you succeed in landing your job, your client, or transitioning your career without major difficulties.<\/p>\n\n\n\n

It’s great to be part of your journey.<\/p>\n\n\n\n

Here you will find the main terms of digital marketing for beginners, what you need to know to start your studies.<\/strong><\/p>\n\n\n\n

And from halfway onwards, some practical tips and 6 tools to help you in your daily routine.<\/strong><\/p>\n\n\n\n

Alright: emotional moment successfully completed. \ud83d\ude05<\/p>\n\n\n\n

Can we begin?<\/p>\n\n\n\n

Important Concepts of Digital Marketing for Beginners<\/h2>\n\n\n\n
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Well, the first step you need to take is to understand the key concepts of digital marketing – the real basics.<\/p>\n\n\n\n

If you’re going to work in an agency, even in the interview, you’ll come across some of these terms.<\/p>\n\n\n\n

And if you’re starting your studies now, to work in the field in the future, these terms are essential for you to take a single class or read more advanced texts.<\/p>\n\n\n\n

So, pen and paper in hand – because taking notes helps you learn more – and let’s go to the most basic concepts of digital marketing for beginners:<\/p>\n\n\n\n

What is B2B and B2C?<\/h3>\n\n\n\n

B2B and B2C are related to how a company operates, more specifically to whom it sells.<\/p>\n\n\n\n

B2B means business to business<\/strong>, which means a business that sells to other businesses.<\/p>\n\n\n\n

B2C means business to consumer<\/strong> – a company that sells directly to consumers.<\/p>\n\n\n\n

You’ll encounter these two acronyms practically every day working with digital marketing or studying the subject.<\/p>\n\n\n\n

It’s very important to know what they mean and have the difference at the tip of your tongue.<\/p>\n\n\n\n

Your local bakery is a B2C company.<\/p>\n\n\n\n

The online shoe store is also.<\/p>\n\n\n\n

And even larger companies: Uber is B2C.<\/p>\n\n\n\n

We at Leadster are B2B.<\/p>\n\n\n\n

Advertising agencies are B2B.<\/p>\n\n\n\n

Freelance marketers are too.<\/p>\n\n\n\n

Some companies will be both: Localiza, a car rental company, deals directly with consumers at the counter and has agreements with companies, for example.<\/p>\n\n\n\n

There’s another term: B2B2C.<\/strong><\/p>\n\n\n\n

Take Amazon as an example: when you buy there, often the product is supplied by another store, not Amazon itself.<\/p>\n\n\n\n

In this case, a company provides its service to another company, which resells it to the end consumer.<\/p>\n\n\n\n

What is the marketing mix?<\/h3>\n\n\n\n

Every worker has a toolbox.<\/p>\n\n\n\n

The marketing mix is \u200b\u200bthe toolbox of modern and contemporary marketing.<\/strong><\/p>\n\n\n\n

A carpenter opens his toolbox and takes out his hammer, nails, and screws to get to work.<\/p>\n\n\n\n

Without these materials, he doesn’t get anywhere.<\/p>\n\n\n\n

The marketing mix consists of the theoretical tools needed for a good marketing strategy.<\/p>\n\n\n\n

It’s everything that ensures success in marketing.<\/p>\n\n\n\n

These tools are the 4 Ps of marketing, digital or not:<\/strong><\/p>\n\n\n\n