{"id":1770,"date":"2024-03-01T16:53:47","date_gmt":"2024-03-01T16:53:47","guid":{"rendered":"https:\/\/getleadster.com\/blog\/?p=1770"},"modified":"2024-11-06T23:40:18","modified_gmt":"2024-11-06T23:40:18","slug":"landing-page-or-chatbot","status":"publish","type":"post","link":"https:\/\/getleadster.com\/blog\/landing-page-or-chatbot\/","title":{"rendered":"Landing Page or Chatbot? Differences and Where to Use Each"},"content":{"rendered":"\n<p>With the advancement of <a href=\"https:\/\/getleadster.com\/blog\/conversational-marketing\/\">conversational marketing<\/a> \u2013 which increases lead generation through conversation \u2013 a question has been growing among those who work in digital marketing: whether&nbsp;<strong>to use a landing page or a chatbot<\/strong>.<\/p>\n\n\n\n<p>The usual proccess goes like this: your website visitor is consuming your content, gets impacted by a banner or a link in the text and, by clicking, is directed to a landing page.&nbsp;<\/p>\n\n\n\n<p>On this landing page there is a static form, where your visitor enters their data and becomes a lead.<\/p>\n\n\n\n<p>This has <em>always<\/em> been the most popular way to convert and generate leads for any inbound and content strategy. But being the most popular is not the same thing as being the best.&nbsp;<\/p>\n\n\n\n<p>In this article we will show you <strong>the alternative to the landing page that the best brands are using to convert more leads \u2013 the landing page with a chatbot.<\/strong>&nbsp;<\/p>\n\n\n\n<p><strong>We&#8217;re also going to talk a lot about conversational marketing<\/strong> , so you can learn more about the strategy and answer all your questions.&nbsp;<\/p>\n\n\n\n<p>Let&#8217;s go? But first some basic definitions:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is a landing page?&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"400\" src=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/02\/Como-funciona-a-plataforma.webp\" alt=\"\" class=\"wp-image-1739\" srcset=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/02\/Como-funciona-a-plataforma.webp 750w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/02\/Como-funciona-a-plataforma-300x160.webp 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>Is this where you end up after clicking a link? Kinda. In theory, all destinations a link are landing pages. Google itself categorizes them like this in Google Analytics.&nbsp;<\/p>\n\n\n\n<p>But, in practice \u2013 and according to the inbound methodology \u2013 a landing page is a single page, aimed at <strong>transforming your website visitors into leads through an offer.<\/strong>&nbsp;<\/p>\n\n\n\n<p>In other words: <strong>it is a conversion-oriented page.<\/strong> <\/p>\n\n\n\n<p><strong>The vast majority of traditional landing pages will have the following characteristics:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Good copywriting and persuasive writing work;&nbsp;<\/li>\n\n\n\n<li>Clear presentation of what the offer is;&nbsp;<\/li>\n\n\n\n<li>Buttons on each fold of the page to take advantage of the offer;&nbsp;<\/li>\n\n\n\n<li>Simple images and minimalist design;&nbsp;<\/li>\n\n\n\n<li>A form at the end to capture data.<\/li>\n<\/ul>\n\n\n\n<p>It&#8217;s this last point that we&#8217;re going to focus on in this article \u2013 we&#8217;re going to talk about which is more worthwhile: <strong>landing pages or websites with a chatbot, or even a chatbot landing page.<\/strong>&nbsp;<\/p>\n\n\n\n<p>But let&#8217;s talk more about chatbots first?&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is a chatbot?&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"400\" src=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/Definindo-a-inteligencia-artificial-1.webp\" alt=\"\" class=\"wp-image-1624\" srcset=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/Definindo-a-inteligencia-artificial-1.webp 750w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/Definindo-a-inteligencia-artificial-1-300x160.webp 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>A chatbot is a resource. Unlike the landing page \u2013 which is a page \u2013 the chatbot can be installed on any page on your website.&nbsp;<\/p>\n\n\n\n<p>The chatbot simulates a real conversation through flows and scripts that you configure in advance. With commands already defined and a path outlined, the visitor can use the chatbot for several things:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Answer questions about the product;&nbsp;<\/li>\n\n\n\n<li>Request a quote;&nbsp;<\/li>\n\n\n\n<li>Ask to be directed to support;&nbsp;<\/li>\n\n\n\n<li>Download material;&nbsp;<\/li>\n\n\n\n<li>Request documents;&nbsp;<\/li>\n\n\n\n<li>Request technical assistance;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Among others. The chatbot works within each segment with personalized flows, so <strong>you can use it for a multitude of situations<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is a chatbot for?<\/h3>\n\n\n\n<p>Chatbot are as customizable as the conversational flows you determine.&nbsp;<\/p>\n\n\n\n<p>But overall, the main advantages of chatbots include <strong>higher lead conversion, better distribution of leads and organization of contact requests on your website.&nbsp;<\/strong><\/p>\n\n\n\n<p>About lead conversion: a chatbot landing page, for example, will not use a registration form, opting to capture information from visitors through a conversation.&nbsp;<\/p>\n\n\n\n<p>At the same time, a real estate agency can use a chatbot on its website to distribute contact requests to the correct departments and salespeople.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/getleadster.com\/lead-generation-strategies-with-chatbots\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"353\" src=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/arte-blog-1024x353.webp\" alt=\"\" class=\"wp-image-2674\" srcset=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/arte-blog-1024x353.webp 1024w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/arte-blog-300x103.webp 300w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/arte-blog-768x265.webp 768w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/arte-blog.webp 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Why use a chatbot on a website?<\/h3>\n\n\n\n<p>A website with a chatbot does everything a normal website does, only better and with more organization.&nbsp;<\/p>\n\n\n\n<p>Lead conversion increases, and so does the company&#8217;s organization \u2013 we just talked about this in the previous topic.&nbsp;<\/p>\n\n\n\n<p>But there is another point that is worth exploring: with a chatbot, you have <strong>someone to answer your visitors&#8217; questions instantly.<\/strong>&nbsp;<\/p>\n\n\n\n<p>This increases the chances of you being able to obtain more quotes, for example, because the path to it is shorter.&nbsp;<\/p>\n\n\n\n<p>Your potential client doesn&#8217;t need to call you and get a recording on the phone asking them to dial 5 to speak to the responsible department. Using chatbots, everything is right there, right away.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Landing page or chatbot?&nbsp;<\/h2>\n\n\n\n<p>It\u2019s no longer a matter of preference \u2013 a landing page with a chatbot converts more than landing pages that don\u2019t have chatbots.<\/p>\n\n\n\n<p>Creating a landing page today and placing forms for people to enter their data is still valid, but lead generation from those using chatbots only increases.&nbsp;<\/p>\n\n\n\n<p>It is possible to create a landing page made entirely with a chatbot, but you can also work with a mixed model \u2013 a landing page that uses the chatbot only at the time of conversion.&nbsp;<\/p>\n\n\n\n<p>Either way, <strong>conversational marketing is proven to generate more leads, and if your landing page doesn&#8217;t support installing a chatbot, you&#8217;re missing out on conversions.<\/strong>&nbsp;<\/p>\n\n\n\n<p><strong>Check out some statistics about chatbot landing pages:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>71% of consumers expect companies to communicate with them in real time ( <a href=\"https:\/\/www.salesforce.com\/form\/pdf\/state-of-the-connected-customer-3rd-edition\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Salesforce<\/a>);<br>&nbsp;<\/li>\n\n\n\n<li>9 out of 10 consumers would like the real-time chat option (<a href=\"https:\/\/www.twilio.com\/state-of-customer-engagement\" target=\"_blank\" rel=\"noreferrer noopener\">Twilio<\/a>);<br><\/li>\n\n\n\n<li>80% of routine questions can be answered by chatbots (<a href=\"https:\/\/www.ibm.com\/blogs\/watson\/2017\/10\/how-chatbots-reduce-customer-service-costs-by-30-percent\/\" target=\"_blank\" rel=\"noreferrer noopener\">IBM<\/a>);&nbsp;<br><\/li>\n\n\n\n<li>The lowest engagement rate on chatbots is 35% to 40%. Chatbots with good design reach 90% (<a href=\"https:\/\/mhb.xyz\/essays\/chatbot-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Matthew Barby<\/a>);&nbsp;<br><\/li>\n\n\n\n<li>81% of technology audiences do not fill out forms to access content (<a href=\"https:\/\/www.linkedin.com\/business\/marketing\/blog\/tech\/the-future-tech-buying-committee-what-marketers-need-to-know\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">LinkedIn<\/a>).&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">What are the advantages of using a chatbot landing page?<\/h3>\n\n\n\n<p>Mainly the <strong>greater guarantee of conversion through personalized messages<\/strong> directly to the person you want to convert.&nbsp;<\/p>\n\n\n\n<p>From the data we&#8217;ve already shown throughout the article, it&#8217;s clear that the landing page with a chatbot for conversion is better. <\/p>\n\n\n\n<p>Not because it is innovation, nor because it is something different from the model we are used to, but <strong>because people want it.&nbsp;<\/strong><\/p>\n\n\n\n<p>Giving people what they want is the job of inbound marketing as a whole. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Greater visitor identification<\/h4>\n\n\n\n<p><strong>Static forms don\u2019t go well with any company\u2019s visual or editorial identity.&nbsp;<\/strong><\/p>\n\n\n\n<p>This is by nature: you can put whatever text you want on them, and leave them in whatever style you want \u2013 yet their structure itself already communicates its own message.&nbsp;<\/p>\n\n\n\n<p>Conversational marketing is here to stay, replacing the dated form model with something that converts more and better.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Less abandonment<\/h4>\n\n\n\n<p><strong>A big problem with landing pages is user abandonment<\/strong> when they realize they have to fill out a huge form.&nbsp;<\/p>\n\n\n\n<p>Or one that asks for unusual data \u2013 such as date of birth, phone number and address.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Many people end up reading the entire form and, seeing that they will need to leave this information, prefer to just give up on the offer entirely.&nbsp;<\/p>\n\n\n\n<p>On a landing page with a chatbot or a pure <em>conversational landing page<\/em> , you have more space to talk to the visitor and explain the need for that data. Assure you of safety etc.&nbsp;<\/p>\n\n\n\n<p>This results in less abandonment, as <strong>a warning \u201cwe will not use your data\u201d becomes a frank conversation, conveying more trust.<\/strong>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to build a chatbot?&nbsp;<\/h2>\n\n\n\n<p>So, are you inspired to create your first chatbot for your website? We&#8217;ll help you with a quick guide here at the end of the text, showing you what you need to do to have one working on your website today.&nbsp;<\/p>\n\n\n\n<p>Just a heads up \u2013 so far we have mainly talked about chatbots for marketing, but there is also a chatbot for customer service. We&#8217;ll talk about both here in this topic.&nbsp;<\/p>\n\n\n\n<p>Check it out:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to create a chatbot for customer service?&nbsp;<\/h3>\n\n\n\n<p>For a customer service chatbot, you will need to hire specialized platforms.&nbsp;<\/p>\n\n\n\n<p>The best on the market today are these:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Zendesk:<\/strong> one of the leaders in the customer service chatbot market, Zendesk works with chatbots for WhatsApp, email, telephone, websites, Instagram and Facebook. <a href=\"https:\/\/www.zendesk.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Access the website.<\/a>&nbsp;<br><\/li>\n\n\n\n<li><strong>Jivochat:<\/strong> offers support for WhatsApp, Telegram, websites and social networks. <a href=\"https:\/\/www.jivochat.com\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Access the website here.&nbsp;<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">How to create a chatbot for marketing?&nbsp;&nbsp;<\/h3>\n\n\n\n<p>A chatbot for marketing is created through a platform, <a href=\"https:\/\/getleadster.com\/\">such as Leadster<\/a>.&nbsp;<\/p>\n\n\n\n<p>The process is very simple: once the contract is made, you have access to your dashboard, see the flows you have already created and create new ones.&nbsp;<\/p>\n\n\n\n<p>Through these flows, you will determine what will be said in each trigger, and what options will be provided to the visitor.&nbsp;<\/p>\n\n\n\n<p><strong>You can create a free chatbot now to test the functionality<\/strong> , including. First, go to the Leadster website and click \u201cView Demo\u201d:<\/p>\n\n\n\n<p>Then, just provide some data to our chatbot to create your account. This is data that tells us more about you and what your company needs.<\/p>\n\n\n\n<p>Leaving your details, your account is already created, and you can create your first flow to understand how chatbots work!&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<p>Was I able to help you understand what a landing page with a chatbot is? Did the examples of conversational landing pages inspire you?&nbsp;<\/p>\n\n\n\n<p>I really hope so, I really do. But I&#8217;m also realistic: to understand 100% and start applying what you&#8217;ve learned, it&#8217;s good to have a platform to do some testing.&nbsp;<\/p>\n\n\n\n<p>Do what we suggested in the last topic: <strong><a href=\"https:\/\/getleadster.com\/\">test Leadster and tell me if you have any questions here in the comments below<\/a>.&nbsp;<\/strong><\/p>\n\n\n\n<p>I will be waiting! Thanks for the read and we&#8217;ll see each other soon \ud83d\ude09<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/getleadster.com\/leadster-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"365\" src=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/en-lt-2.webp\" alt=\"\" class=\"wp-image-2672\" srcset=\"https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/en-lt-2.webp 980w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/en-lt-2-300x112.webp 300w, https:\/\/getleadster.com\/blog\/wp-content\/uploads\/2024\/01\/en-lt-2-768x286.webp 768w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>What&#8217;s best: a chatbot or a landing page? Wait, let&#8217;s rephrase this: which is better for lead generation? Spoiler: chatbots. Find out why right now!<\/p>\n","protected":false},"author":3,"featured_media":1772,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[23,1],"tags":[],"class_list":["post-1770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chatbot","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/posts\/1770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/comments?post=1770"}],"version-history":[{"count":4,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/posts\/1770\/revisions"}],"predecessor-version":[{"id":2755,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/posts\/1770\/revisions\/2755"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/media\/1772"}],"wp:attachment":[{"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/media?parent=1770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/categories?post=1770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/getleadster.com\/blog\/wp-json\/wp\/v2\/tags?post=1770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}